Yep, you read that right. I closed a profitable membership. And no, I haven’t lost my mind.

This week on ReWild Your Business, I’m pulling back the curtain on why I shut down The Collective, even though it was making money, and what that decision taught me about alignment, sovereignty, and refusing to run my business on “shoulds.”

Because here’s the truth: profitable doesn’t always mean sustainable. And if something doesn’t feel good, I’m not dragging it along out of fear of what people might think. (Spoiler: most of the time, no one’s thinking about you as much as you imagine anyway.)

In this episode, I share:

The real reason The Collective never worked for me (even though it looked shiny on the outside).

Why ignoring your own values in favour of business “rules” will always bite you in the arse.

How I handled closing it down with integrity, and turned it into an opportunity.

The surprisingly liberating power of changing your mind in public.

If you’ve ever felt stuck in an offer that drains you, scared of being judged for pivoting, or secretly relieved at the idea of burning something down… this episode is your permission slip.

✨ Journaling Prompts to Take This Deeper:

- Where in my business am I holding onto something just because it “works,” even if it doesn’t feel good?

- What old story about myself (e.g. being flaky, inconsistent, or not seeing things through) do I need to rewrite into a strength?

- If I gave myself full permission to change my mind publicly, what would I stop, start, or reshape right now?

If this episode gives you the nudge you need to cut loose the thing that isn’t working, I’d love it if you’d leave me a 5-star review on Apple Podcasts. It means the world and helps more wild-hearted women find this show.

💡 Links & Mentions:

Workshops
– including All of You, my unapologetic deep dive happening this week: gillmoakes.com/workshops

The Coaching Business Academy

If you're beyond ready to grow your coaching business, The Academy could be your perfect next step: https://gillmoakes.com/academy

We’ve all been there. You’re scrolling Instagram, checking out someone else’s shiny new program, their sold-out launch, or their glossy website, and suddenly, what you’ve built feels… small. Messy. Not enough.

That’s comparisonitis. And here’s the truth: it’s a game you’ll never let yourself win. Because every time you get close to what once felt “enough,” your brain moves the goalposts.

In this episode of ReWild Your Business, I’m breaking down why comparisonitis is such a creativity killer, how it's the theif of courage. Mimicking someone else’s highlight reel will always water down your own brilliance. More importantly, I’ll share how to flip the script, shifting from comparison into connection, so you can reclaim your energy, originality, and confidence.

If you’ve been caught in the trap of measuring your work against someone else’s yardstick, this one’s for you.

✨ Here are the three journaling prompts I share in this episode to help you step out of the comparison trap:

1. Where in my business am I measuring myself against someone else’s definition of success?

2. If I stopped comparing myself to others, what would I create differently today?

3. What would my business look and feel like if I only played by my own rules?

And don’t forget, my upcoming workshop All of You: The Unapologetic Art of Showing Up Unedited is happening on September 30th. If this episode resonated, you’ll love diving deeper with me there. Register here

Monthly Workshops: gillmoakes.com/workshops

The Coaching Business Academy: gillmoakes.com/academy

Private Coaching: gillmoakes.com/private-coaching

If only marketing were as simple as the shiny promises we see all over the internet, right? Post more, and the clients will come. Nail your branding, and sales will magically happen. Go viral once, and you’re set for life.

I wish those things were true. But they’re not. And believing them? That’s what keeps too many brilliant women stuck, burned out, or chasing shortcuts that don’t actually build sustainable businesses.

In this episode of ReWild Your Business, I’m mythbusting the biggest lies we’ve all been sold about marketing and showing you what actually works instead. We’ll dig into:

- Why posting more is not a strategy (and what to do instead).

- The truth about branding and why it doesn’t sell for you.

- Why chasing virality is fool’s gold.

- How clarity and repetition really work in your marketing.

- The difference between “aligned” and “effortless” marketing.

- And why there is no single magic blueprint that works for everyone.

Here’s the truth: marketing isn’t a magic trick, and it isn’t effortless. It’s about building real relationships, creating resonant messaging, and choosing strategies that fit you, your values, and your people. That’s the long game.

If you’re ready to stop buying into the myths and start building a marketing ecosystem that actually sustains you, this episode will set you straight.

1. Where am I secretly hoping marketing will be easier than it really is?

2. Which of these myths have I been buying into, and what has it cost me?

3. What’s one bold, uncomfortable marketing move I’m willing to try this week to actually connect with my people?

'All Of You' - The Unapologetic Art Of Showing Up Unedited

If you want to finally grow your business doing the work you love by attracting clients you adore... THIS is the workshop for you. It's the secret to building deeper relationships built on a level of trust that nothing but your true, unedited self can develop...

📅 30th September 2025, 5pm UK / 12pm EST / 9am PST

Book Now - places are strictly limited as I open a 7 day pop up WhatsApp group for each workshop to support you in implementing what you learn...

🔗 https://gillmoakes.com/all-of-you

In this episode of Rewild Your Business, I’m joined by the incredible Feng Shui and Space Healing Master, Danijela Saponjic. From decluttering her own home in her twenties to becoming a visionary leader and founder of the School of Spiritual Design, Danijela has spent more than 20 years helping people align their environments with the lives and businesses they truly want to create.

We dive into:

Why Feng Shui isn’t something you do, it’s something you embody.

How your home or office can either anchor you to the past or open space for the future you’re stepping into.

The surprising ways subtle environmental shifts can support your business vision and client results.

How coaches can integrate space and energy alignment into their work to set themselves apart in our saturated market.

The power of trusting your intuition and going all-in when opportunity calls.

Whether you’re curious about Feng Shui or looking for fresh ways to support your own business growth, this conversation will open your eyes to the hidden potential all around you.

Resources & Links:

Connect with Danijela on Instagram: @unfolding_space

Explore her work and free resources: unfolding-space.com

Come hang out with me on Instagram: @gillmoakes

✨ And don’t forget — if this episode resonates, please leave a 5* review on Apple Podcasts. It makes such a difference in helping more women rewild their businesses.

Autumn doesn’t mess about. The trees don’t cling onto leaves that are past their time, they drop them. And that’s exactly the lesson most of us need in business right now.

Because let’s be honest: some of the things you’re still carrying? They’re dead weight...

Offers that make your stomach sink.

Clients you secretly hope will cancel.

Marketing that feels like punishment.

Processes and tools you hate but keep because someone told you they were 'smart.'

In this episode, I’m walking you through a 'perfect for this time of year' energy audit. We're going to look at what feeds you vs. what drains you.

Here are your three journaling prompts to get brutally honest about what stays, what goes, and what you’re ready to release this autumn...

1.  What in my business genuinely lights me up?

2.  What's draining me, and why have I been holding onto it?

3.  What is one thing that I'm ready to release this autumn to create more space and energy?

SEPTEMBER WORKSHOP

Registration is now open for ALL OF YOU... the unapologetic art of showing up unedited

In this interactive, 90 min workshop, we'll look at where you're self-editing and how that's impacting your business. We'll explore what it could mean for you to bring the whole of who you are to your work. You'll leave with a rock-solid commitment to evolving the way you show up (your future clients can thank me later!)

Date: 30th September 2025

Time: 5pm UK / 12pm EST / 9am PST

Place: Zoom (followed by 7 day pop-up WhatsApp group for questions & discussion)

Find out more & secure your place: https://www.gillmoakes.com/workshops

What if the offer your clients are waiting for isn’t the one you think you’re supposed to create?

This week on ReWild Your Business, I’m calling out the way we’ve all been conditioned to package up what we do in neat, acceptable formats - six months, twelve weeks, weekly calls, a Voxer thread on the side. All fine. All normal. But normal isn’t necessarily powerful.

The truth? Your best offer isn’t normal. It’s not templated. It’s not something you cobbled together because that’s what everyone else seems to be selling.

Your best offer is born from knowing your people so deeply that you can see through the noise and get to the heart of what they truly want and need. It’s the offer that makes them feel seen, supported, and transformed - not just the offer that makes you look like you’ve got your sh*t together.

And here’s the kicker: it doesn’t need to be more complicated, it needs to be more true.

In this episode, we dive into:

Why “standard” offers can actually limit your clients’ results

How to strip back the noise and design an offer that’s fit for your energy and their transformation

What it takes to build something that feels bold, fresh, and undeniable, without burning yourself out

The permission slip you’ve been waiting for to create the offer only you could bring into the world

This is about nuance, energy, and fit, not about adding more bells and whistles.

Because the most powerful offer you’ll ever create won’t be normal. It’ll be yours.

THIS WEEK'S JOURNALING PROMPTS

1. If I stripped away what's normal in my industry, what would my clients actually want and need from me?

2. What makes me feel most energized and most able to show up at my best, and how can I design an offer around that?

3. What is one nuance that I could add or shift in my offer that would make the client experience more powerful than they ever imagined?

CONNECT WITH ME

Join my email list to get the stuff I don't share anywhere else: https://www.gillmoakes.com/rybpodcast

Instagram: https://www.instagram.com/gillmoakes/

LinkedIn: https://www.linkedin.com/in/gillmoakes/

WORK WITH ME

Check out my monthly workshops: https://www.gillmoakes.com/workshops

Apply for a FREE Breakthrough Session to explore 1:1 business coaching: https://www.gillmoakes.com/private-coaching

So many brilliant, soul-led women hold themselves back in business, not because they lack the skills or ideas, but because of one sneaky culprit: ego.

In this episode, I explore how our need to appear more established than we are can keep us from forging the deep connections that actually grow our businesses.

Why the image of being “further ahead” can keep you stuck.

How ego-driven perfectionism slows (or stops) you from launching offers, sharing ideas, or trying new things.

The liberating shift from performing success to letting people witness your growth.

Why relatability often matters more than polish, and how that can be your superpower in 2025.

You’ll also get three powerful journaling prompts to help you notice where ego might be holding you back, what it’s really trying to protect you from, and what you’d create if you didn’t need to look ready, only real.

Don’t let your ego build a business your soul doesn’t recognise.

If you’re tired of over-editing yourself, waiting until everything’s perfect, or hiding the messy middle, this episode is your invitation to stop performing and start connecting.

Links & resources:

Email me your journaling reflections: info@gillmoakes.com

Connect with me on Instagram: @gillmoakes

Welcome back to Rewild Your Business, the podcast for women building businesses their soul intended, by being wholly themselves.

In today’s episode, I'm calling out three so-called “rules” we’ve all been sold when it comes to growing our businesses, and gently but firmly showing you why they’re not only not non-negotiable, but may actually be blocking your growth as well as draining your energy.

If you've ever felt pressure to be relentlessly consistent, glued to social media, or to charge high-ticket prices before you're ready, this episode is for you.

In this episode, we'll explores:

• Why we need to redefine consistency, not as rigid output, but as integrity of your message and energy
• The myth that you “must” be on social media to grow a successful business, and what actually matters more
• The pressure to charge more than feels right, and how to find your true pricing sweet spot

We'll also look at three things that actually ARE non-negotiable for building a soul-led, sustainable business (hint: they all start with C)

This is a breath-of-fresh-air reminder that your business gets to be built in a way that’s rooted in truth, not performance.

Your 3 Reflective Prompts for This Week:

1. Where have I been forcing consistency that no longer feels true for me?

2. What forms of visibility or connection feel more nourishing than social media right now?

3. What pricing structure feels right and true for me, in my bones?

Resources & Links:

Join Gill’s email circle: https://www.gillmoakes.com/rybpodcast

Need support to grow your business? Join The Collective: https://www.gillmoakes.com/collective

Grab the Money Mindset Workbook: https://www.gillmoakes.com/money-mindset-tcba

If this episode resonated with you, please consider leaving a 5-star rating or review on Apple Podcasts - it helps more soul-led women find the show.

Thanks for listening — and remember, your business is yours to build, your way. Let it be true.

See you next week.