In this episode, we’re diving into the unexpected marketing gold we can all steal from Joanna Gaines — and how these simple concepts can transform the way you show up in your real estate business. From crafting aspirational content to becoming a true community builder, to leveraging authenticity and storytelling that actually converts…we’re breaking down the marketing strategies social media loves and clients respond to.

Whether you’re building out your marketing calendar, tightening up your business systems, or just trying to make a business plan that doesn’t feel overwhelming, this episode will give you clear, doable takeaways you can start using today.

We’ll cover:

• Why aspirational marketing works — and how to use it in reels, listing marketing, and neighborhood spotlights

• How pouring into your town builds trust, visibility, and referral power

• The reason authenticity wins (and why your audience craves the real you)

• How storytelling makes your social media marketing unforgettable

• Ways to incorporate these ideas into your marketing plan, CRM, follow-up systems, and weekly workflow

• Simple content and email marketing templates you can plug into your strategy right now

Perfect for agents who want practical marketing ideas, better business strategies, and systems that let you grow without burning out.

If you’re ready for real estate marketing that feels aligned, magnetic, and actually sustainable…this episode is your new best friend.

Also, here are the great influencers, agents and friends who I talk about in this episode! I hope you enjoy their content as much as I do!

Kathryn McInturff - Realtor in Spokane, Washington

@mcinturffandco

Katie Day - agent in Houston Texas

Houston Unlocked Page

Katie's Main Page

Kyle Whissel - agent in San Diego, California

Everything East County Page

Kyle's Main Page

Shannon McKinstrie - social media coach in Carey, North Carolina

Shannons Instagram

Jeremiah Kobelka and Pip Haxby- Thompson - JFK Living in Haddon Twp, NJ

Listing Video sample

JFK Living main page

I hope these tips help, friend!!

Don't forget to join our Real Estate Mom Revival Newsletter!

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If you spend hours crafting a vision for your real estate business each year…but your home? It’s just sort of winging it? This episode is exactly what your home needs.

Today, we’re walking through a simple, life-giving practice I do every January: creating a home vision for the year. Not goals that add pressure — but a thoughtful look at what’s working, what’s not, and what our families actually need in this season.

You’ll learn how to: • Identify your biggest household pain points • Build systems that lower stress instead of adding to it • Simplify routines and reduce overwhelm • Support your kids’ unique strengths and needs • Protect time, energy, and peace in a busy real estate schedule • Create rhythms that help your home run smoothly all year long

Plus, I’m sharing a personal story about how our family’s weekly Sabbath became one of the most transformative rhythms we’ve ever added — and how you can create your own version that fits your household.

Whether your home feels one sock pile away from chaos or you’re craving a more grounded rhythm, this episode will help you step into the new year with intention, clarity, and a simple plan that actually supports you.

✨ Download the Free Printable Journal Prompts Grab the guided prompts I walk through in this episode so you can map out your own home vision. 👉 Get them here: Download your Home Vision Journal

💌 Join the Revival Newsletter Want weekly support to simplify your home and business? Join the revival newsletter here ! https://stan.store/ShelleyKillinger

It's your weekly dose of inspiration for business and home, packed with the latest episodes, helpful links, and life-giving resources for real estate moms.

⭐ Enjoying the show? Leave a Review! Your reviews mean the world and help more real estate moms find these resources. Please take a minute to leave a review here: https://podcasts.apple.com/us/podcast/real-estate-mom-revival-simplified-systems-routines/id1851961506

Episode 6: The Grab-and-Go Client Gifting System for Busy Real Estate Moms

If closing gifts always feel like a last-minute scramble, this episode is going to feel like a breath of fresh air. Today, we’re diving into the simple, streamlined, grab-and-go gifting system our team uses to eliminate overwhelm, save hours each month, and create a polished, boutique experience for every client we serve.

You’ll learn how to build a repeatable routine for gifting, how to incorporate local businesses without adding extra errands to your workload, and how to turn a former stress point into a time-saving method you can prep once and use all year long.

If you’ve been craving more simplicity, more systems, and a little less chaos in your business, this episode will give you a tactical, high-impact strategy you can implement right away.

• Why gifting often becomes a stress point for agents

• The problems with “custom every time” gifting

• The grab-and-go gifting strategy and how it works

• How to batch your gifts for the entire year

• Creating a branded, elevated client experience

• Using local vendors without adding extra overwhelm

• Adding QR-coded vendor cards to support small businesses

• A full breakdown of what’s inside our boxes and where to source items

• How this system saves time, reduces mental load, and simplifies your workflow
  By the way....If you are looking for more systems, strategies, and time-saving routines for your real estate business and home life.... 💌 Join our Revival Newsletter: https://stan.store/ShelleyKillinger You’ll get weekly episodes + simple, life-giving resources to simplify your home and business — without the overwhelm.

Here is a photo of our completed boxes! Happy Gifting!