If you aren't changing, you aren't growing—but why is leading change so difficult?

In this episode, Roger Jorns interviews Sarena Diamond of Diamond Solutions Group. Sarena is a fractional executive (not a coach) who helps leaders navigate chaos, acquisitions, and reorganizations.

Sarena challenges the traditional consulting model by arguing that leaders shouldn't create dependencies on experts; instead, they should build the capability to handle the next change themselves.

We discuss the "three steps" of successful change: building belief, enabling behaviors, and sustaining culture.

Plus, we talk about why posting your core values on a bathroom wall is a terrible way to build culture.

Connect with Sarena:

• LinkedIn: https://www.linkedin.com/in/sarena-diamond/ (The only one spelled S-A-R-E-N-A)
• Website: https://diamondsolutionsgroupllc.com/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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Do you think branding is just a logo?

Does your business have a solid foundation or are you just "throwing spaghetti at the wall" with your marketing?

In this episode, Roger Jorns interviews Brand Strategist Emily Rosales about the vital difference between visual branding (logos) and foundational branding (values and story).

Emily opens up about her previous career in the mortgage industry, explaining how a misalignment in culture led her to pivot toward a career focused on impact and legacy. She breaks down her methodology for helping business owners who feel "invisible" gain the clarity needed to connect deeply with their audience.

If you are tired of "word vomiting" when people ask what you do, this episode offers a practical "pen to paper" exercise to help you refine your message today.

Connect with Emily:

• LI: https://www.linkedin.com/in/emilyyrosaless/
• FB: https://www.facebook.com/emilyyy2
• IG: https://www.instagram.com/_emily_rosales/
• Website: https://simplyme-coaching.com/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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"There is no blueprint to success on social... it truly is sort of a blank canvas place."

In this episode, Roger interviews Michael Beltran, founder of Flash Marketing. Michael opens up about his journey from a 23-year-old with a psychology degree to running a successful marketing agency with a team of five.

They discuss the critical difference between Organic Social (content creation) and Paid Social (lead generation), and why Michael believes you must touch the entire funnel to succeed.

You will also learn his unique philosophy on the "Football Team" approach to holistic marketing and why you should treat social media algorithms like a networking relationship rather than a machine.

If you are a young entrepreneur looking to take the leap, or a business owner trying to understand why your social media isn't converting, this episode is for you.

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Flash Marketing Website: https://flash-mktg.com/

Connect with Michael LinkedIn: https://www.linkedin.com/in/michael-beltran-b39b3b180/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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