If you aren't changing, you aren't growing—but why is leading change so difficult?

In this episode, Roger Jorns interviews Sarena Diamond of Diamond Solutions Group. Sarena is a fractional executive (not a coach) who helps leaders navigate chaos, acquisitions, and reorganizations.

Sarena challenges the traditional consulting model by arguing that leaders shouldn't create dependencies on experts; instead, they should build the capability to handle the next change themselves.

We discuss the "three steps" of successful change: building belief, enabling behaviors, and sustaining culture.

Plus, we talk about why posting your core values on a bathroom wall is a terrible way to build culture.

Connect with Sarena:

• LinkedIn: https://www.linkedin.com/in/sarena-diamond/ (The only one spelled S-A-R-E-N-A)
• Website: https://diamondsolutionsgroupllc.com/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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Do you think branding is just a logo?

Does your business have a solid foundation or are you just "throwing spaghetti at the wall" with your marketing?

In this episode, Roger Jorns interviews Brand Strategist Emily Rosales about the vital difference between visual branding (logos) and foundational branding (values and story).

Emily opens up about her previous career in the mortgage industry, explaining how a misalignment in culture led her to pivot toward a career focused on impact and legacy. She breaks down her methodology for helping business owners who feel "invisible" gain the clarity needed to connect deeply with their audience.

If you are tired of "word vomiting" when people ask what you do, this episode offers a practical "pen to paper" exercise to help you refine your message today.

Connect with Emily:

• LI: https://www.linkedin.com/in/emilyyrosaless/
• FB: https://www.facebook.com/emilyyy2
• IG: https://www.instagram.com/_emily_rosales/
• Website: https://simplyme-coaching.com/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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"There is no blueprint to success on social... it truly is sort of a blank canvas place."

In this episode, Roger interviews Michael Beltran, founder of Flash Marketing. Michael opens up about his journey from a 23-year-old with a psychology degree to running a successful marketing agency with a team of five.

They discuss the critical difference between Organic Social (content creation) and Paid Social (lead generation), and why Michael believes you must touch the entire funnel to succeed.

You will also learn his unique philosophy on the "Football Team" approach to holistic marketing and why you should treat social media algorithms like a networking relationship rather than a machine.

If you are a young entrepreneur looking to take the leap, or a business owner trying to understand why your social media isn't converting, this episode is for you.

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Flash Marketing Website: https://flash-mktg.com/

Connect with Michael LinkedIn: https://www.linkedin.com/in/michael-beltran-b39b3b180/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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Is it possible to be "human-first" when talking about Artificial Intelligence?

In this episode, Roger Jorns is joined by Rachael Garnett, founder of Eaas AI. Rachael shares her incredible personal journey of using AI art generation to recover from neurological memory loss caused by chronic Lyme disease .

We move from the personal to the practical, discussing how businesses are getting AI wrong by trying to do too much, too fast . Rachael breaks down her "Activation, Integration, and Mobilization" framework , explaining why you should ignore the hype telling you you’re "behind" and instead focus on small, specific pilot projects that actually solve problems .

If you are a leader feeling overwhelmed by technology, or someone interested in the intersection of creativity and healing, this story is for you.

In this episode, Roger Jorns interviews Mindy Honcoop, an HR strategist with over 25 years of experience ranging from Microsoft to startups. Mindy shares her unique journey from social work to corporate HR, revealing how the skills she learned working with juvenile offenders translate directly to modern Agile project management.

We discuss the critical difference between "transactional HR" (payroll and benefits) and "strategic HR" that aligns people with business goals.

Mindy also opens up about her personal leap of faith—putting on a "squirrel suit" to jump into the world of fractional advising—and the creation of the "Alt HR Hive," a community where leaders can be vulnerable and grow together.

If you are a business leader wondering why your team feels disconnected from your strategy, this episode offers a human-first roadmap to fix it.

Mindy Business Website: agileinhr.com

Mindy personal website: mindyhoncoop.com

Mindy LinkedIn: linkedin.com/in/mindyhoncoop/

Join AltHR Hive here: bit.ly/joinAltHRHive

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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In this episode, Roger Jorns interviews Jaime Barraza, founder of Rogue 41. Jaime is a Fractional CTO who helps businesses that have outgrown their "DIY" phase but aren't ready for a full-time executive.

We discuss the critical difference between having "tech" and having "tech leadership." Jaime breaks down his approach to securing businesses by starting with a simple inventory of "stuff," and explains how to use the "Theory of Constraints" to find the actual bottleneck in your operations before you waste money on automation.

If you are tired of being the "Chief Googler" for your company's IT problems, this episode is for you.

Connect with Jaime: https://www.linkedin.com/in/jaimebarraza/

Rogue 41 website: https://rogue41.com/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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It takes a village to raise a child, but who organizes the village?

In this episode, Roger Jorns interviews Rob Dyer, CEO of The Georgetown Project. For nearly 30 years, this organization has been the "connective tissue" between the city, the school district, and the community to support children from birth to career.

Rob opens up about his time as a high school principal and the specific student stories—including one young man living on his own—that convinced him to move into nonprofit leadership. We discuss the vital work of "The Nest," which serves homeless and at-risk teens, and "Bridges to Growth," which supports new parents.

If you want to understand how a community can come together to ensure no child walks alone, this episode is a must-listen.

Connect with The Georgetown Project

Website: https://www.georgetownproject.org/

Facebook: https://www.facebook.com/TheGeorgetownProject

Instagram: https://www.instagram.com/thegeorgetownproject/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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In this episode, Roger Jorns interviews Alex from Modus about reimagining the finance division of small businesses. Alex explains why traditional bookkeeping often fails owners by looking backward at taxes rather than forward at strategy.

We discuss the Modus philosophy of "Shared Risk," where they refuse to de-risk their engagements, often working on success fees or contingency models to align with their clients' growth. Alex also shares a case study of saving a nonprofit from predatory debt by working for free for five months , and why "destruction" is a necessary part of business creation.

If you feel like your financial reports are just for the IRS and not for you, this episode will change your perspective.

Connect with Alex:

LI: https://www.linkedin.com/in/alex-dzierbicki-modus/

Website: https://lifegivingbusiness.org/

YouTube: https://www.youtube.com/@ModusMethod

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger: linkedin.com/in/roger-jorns

Want a website checkup?

https://www.reanimationdesign.com/free-website-audit/

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