Have you ever been part of creating something beautiful with others?

Maybe it was a class project, a community event, or a team effort at work where everyone came together to bring one vision to life. When that happens, when everyone is aligned and moving toward a shared purpose, something extraordinary is created.

But when that shared story breaks down, so does the ability to create together. Misaligned stories create competing identities and chaos, even among the most talented people.

That's why it's time for a new conversation.

For over four years, Reframe to Create has been about helping you—the individual—see your work differently: to create with your gifts, own what you create, and tell powerful stories that help you get paid to be you.

But we don't create in isolation. We're embedded in teams, organizations, movements, and communities. And the stories we share (or don't share) shape what we're able to create together.

So today marks a shift.

This episode is the beginning of Reframe to Create 2.0 an expansion from me to we.

Because now, the question isn't just about "What will I create?"

It's also about "What will we create?"

I'll still be talking to you as an individual and addressing your individual needs, but I'll be expanding that lens to see you as an embedded individual.

An individual embedded in a broader community.

Join me as we explore how reframing together allows us to create together—and how, in a world that often fractures, reclaiming "we" might just be our most creative act yet.

💭 Your Turn:

When was the last time you created something beautiful with others?
What did you bring to the table—and how did it feel to create together?

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer/

I bet I know one of the biggest mistakes you're making right now.

And I'm not even trying to shame you. You mean well.
But it's a mistake nonetheless.

You're creating — on your job, in your side hustle, or in your collaborations — but not even thinking about owning what you create.

Most people don't.

We've been trained to think that being a "team player" means being invisible. That being helpful means erasing ourselves. That collaboration means disappearing.

But that's not teamwork. That's self-erasure.

In this episode, I'm reframing ownership — not as arrogance, not as ego, but as responsible stewardship of your gifts.

You'll hear:

🎧 Why not owning your work leads to resentment, burnout, and exploitation
🎧 The personal story that woke me up to how costly this mistake really is
🎧 What Prince, Paul McCartney, and Taylor Swift can teach us about ownership
🎧 Two simple steps to start owning what you create — wherever you work

You don't have to vanish in the name of collaboration. You can be generous and visible.
You can be collaborative and responsible for your gift.

It's time to stop flinging your creativity around without stewardship.

Own what you create.

Because ownership isn't about ego.

It's about care.
It's about stewardship. It's about responsibility.

Your gifts deserve that kind of care.

And so do you.

Reference Episodes

Reframe to Create Episode 73 - This is Why Ownership is Non-Negotiable

Reframe to Create Episode 102 - This is Why Your Personal Brand is Non-Negotiable

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer/