Have you ever been part of creating something beautiful with others?

Maybe it was a class project, a community event, or a team effort at work where everyone came together to bring one vision to life. When that happens, when everyone is aligned and moving toward a shared purpose, something extraordinary is created.

But when that shared story breaks down, so does the ability to create together. Misaligned stories create competing identities and chaos, even among the most talented people.

That's why it's time for a new conversation.

For over four years, Reframe to Create has been about helping you—the individual—see your work differently: to create with your gifts, own what you create, and tell powerful stories that help you get paid to be you.

But we don't create in isolation. We're embedded in teams, organizations, movements, and communities. And the stories we share (or don't share) shape what we're able to create together.

So today marks a shift.

This episode is the beginning of Reframe to Create 2.0 an expansion from me to we.

Because now, the question isn't just about "What will I create?"

It's also about "What will we create?"

I'll still be talking to you as an individual and addressing your individual needs, but I'll be expanding that lens to see you as an embedded individual.

An individual embedded in a broader community.

Join me as we explore how reframing together allows us to create together—and how, in a world that often fractures, reclaiming "we" might just be our most creative act yet.

💭 Your Turn:

When was the last time you created something beautiful with others?
What did you bring to the table—and how did it feel to create together?

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer/

I bet I know one of the biggest mistakes you're making right now.

And I'm not even trying to shame you. You mean well.
But it's a mistake nonetheless.

You're creating — on your job, in your side hustle, or in your collaborations — but not even thinking about owning what you create.

Most people don't.

We've been trained to think that being a "team player" means being invisible. That being helpful means erasing ourselves. That collaboration means disappearing.

But that's not teamwork. That's self-erasure.

In this episode, I'm reframing ownership — not as arrogance, not as ego, but as responsible stewardship of your gifts.

You'll hear:

🎧 Why not owning your work leads to resentment, burnout, and exploitation
🎧 The personal story that woke me up to how costly this mistake really is
🎧 What Prince, Paul McCartney, and Taylor Swift can teach us about ownership
🎧 Two simple steps to start owning what you create — wherever you work

You don't have to vanish in the name of collaboration. You can be generous and visible.
You can be collaborative and responsible for your gift.

It's time to stop flinging your creativity around without stewardship.

Own what you create.

Because ownership isn't about ego.

It's about care.
It's about stewardship. It's about responsibility.

Your gifts deserve that kind of care.

And so do you.

Reference Episodes

Reframe to Create Episode 73 - This is Why Ownership is Non-Negotiable

Reframe to Create Episode 102 - This is Why Your Personal Brand is Non-Negotiable

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer/

What if your business, team, or even your personal work rhythm could actually grow because of friction — not in spite of it?

That's the question we dig into with today's guest, Travis Lee Howard, as he shares his powerful framework called the Mindful Business Paradigm (MVP).

This isn't just another business model — it's a way to diagnose where things are off, whether you're a leader, creator, or changemaker trying to do mission-minded work that actually matters.

Travis breaks down the four-part paradigm — Self → Customer → Machine → Team — and helps us understand how misalignment between any of these areas can derail your impact.

But with the right questions and reframes, you can find your way back to clarity, connection, and creativity.

• How to use friction as your best diagnostic tool

• The real reason your systems or team might be struggling (hint: it's probably not the tools)

• How non-founders and employees can use this to find their place and amplify their impact

• Why your most powerful leadership move is to speak your inarguable truths

"When things break down, don't panic — diagnose. Are you out of sync with yourself, your customer, the machine, or the team?"

• Business leader growing your company

• Employee searching for purpose and alignment

• Consultant designing better systems

• Or creative finding your path back to meaningful work...

This episode is your invitation to pause, realign, and reimagine how your work flows from gift to impact.

• Connect with Travis Lee Howard on LinkedIn

• Explore more tools to create, own, and storytell your real work at reframetocreate.com

About my guest:

Travis Lee Howard's career is a remarkable blend of entrepreneurship, leadership, and mindful management. From his early days in technology and law to his pioneering work in the cannabis industry and his current role as a coach and consultant, Travis's journey is marked by continuous growth and impactful contributions. His dedication to fostering innovation, compassion, and strategic excellence makes him a standout figure in the modern business landscape.

With over 20 years of entrepreneurial leadership experience, Travis coaches potential founders and entrepreneurs to reach their full potential through a simple paradigm. In teaching the mindful management pillars he works with his clients to tackle self, customer, machine, and team in a manner that aligns and inspires.

Contact Travis: https://www.linkedin.com/in/travisleehoward/

Reference Episodes

Reframe to Create Episode 97 - Are you the Gift or the Gift-Giver | Travis Lee Howard

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer/

You already know story matters.

However, a few subtle hang-ups may still be holding you back.

In this episode, I reframe four common storytelling mistakes so you can get comfortable, get practicing, and get your stories working for you.

• Practice over theory: Storytelling is a verb. Shift the ratio from "one more book/framework" to actual reps.

• You don't have one story: You have many. Build a Story Bank and match moments to context and audience.

• Personal ≠ private: Tell human, lived stories (with appropriate vulnerability) without oversharing.

• Process > product: Storytelling changes the storyteller too. Transformation happens while you craft and share, not only when you deliver.

If after listening to this episode you feel ready to get restoried or prep a stage-ready story, then I want to hear from you!

Explore packages: https://reframetocreate.com/restoried • Email: joy@reframetocreate.com

Mentioned in this Episode:

• Reframe to Create Episode 64 - The Why and How of Building a Powerful Personal Brand | Diane Diaz

• Reframe to Create Episode 88 - How to Build Your Story Bank

• Reframe to Create Episode 108 - The Real Reason Your Story Falls Flat (And How to Fix It)

• LinkedIn Video Series: Your Guide to Storytelling Frameworks

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer

"They get to change their mind, and you get to change yours too."

When Sawida's mom dropped this nugget of wisdom into a moment of heartbreak in middle school, it was more than comfort.

It was liberation.

In this episode, I take you inside that story and unpack the stunning power of this reframe: the reminder that rejection doesn't strip you of your agency. You still have a choice. You still get to pivot, reframe, and keep creating.

We explore:

• How "they get to change their mind" frees you from taking rejection personally

• How "you get to change your mind too" reminds you of your own power and choice

• Why rejection isn't just an ending, but often a signal of completion

• How to use rejection as a springboard into the final step of my C.R.E.A.T.E. framework: Evolve

Because here's the truth: rejection does not unmake you. It simply points to a new choice, a new path, a new creation waiting for you.

🔑 In this Episode, You'll Learn:

• A liberating reframe for rejection that helps you stay in your agency

• How to spot when "no" really means "this is complete"

• Practical ways to pivot and evolve when something ends

• Why changing your mind is not flakiness — it's wisdom in action

🎧 Tune in to hear how this one sentence — "You get to change your mind" — can become your permission slip to reframe, pivot, and keep creating.

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer

Do you struggle to create consistently in the mornings—even though you know it sets up your day for success?

You're not alone. I've fought this battle for years, and I've learned something game-changing:

💡 Your morning doesn't start in the morning—it starts the night before.

In this episode of Reframe to Create, I share my candid struggle with building a solid night routine and how that impacts my ability to create first thing in the morning.

You'll hear:

• Why your nighttime habits may be sabotaging your creativity.

• The three essential steps to conquer the night so you can master the morning.

• How to protect your sleep, reclaim your environment, and set yourself up for success.

• Why Creating Mavens never give their best energy to their job first.

Your mornings can become a launchpad for creativity—but only if you win the battle the night before.

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer

Have you ever felt stuck, replaying past decisions and beating yourself up about what you "should have known"?

I've been there—so much so that when I was learning to drive, I spent more time staring into my rear-view mirror than focusing on the road ahead.

In this episode of Reframe to Create, I'm sharing why regrets don't have to break you or keep you stuck. Instead, they can become treasure troves of learning—if you know how to reframe them.

You'll learn:

• Why regrets are not a bug but a feature of life.

• How beating yourself up about the past prevents you from learning.

• Two powerful perspective shifts to help you move from regret to growth.

• How to see your past as sealed as your future—so you can finally let go.

Regret doesn't have to haunt you. It can teach you. It can guide you. It can even help you create something beautiful.

About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

Follow Joy on LinkedIn - https://www.linkedin.com/in/joy-spencer