Épisodes

  • Celebrity Endorsements: A Double-Edged Sword

    Celebrity Endorsements: A Double-Edged Sword
    Jan 8 2025
    In this episode of Reputation Matters, host Anupam discusses how celebrity endorsements can impact brands during times of scandal with guest Mithu Samarnath Jha, CEO of Eminence Strategy Consulting. They delve into two case studies: Aamir Khan's remarks affecting Snapdeal in India, and Tiger Woods' infidelity scandal impacting global brands like Nike. The episode provides insights into how businesses can better prepare for such crises and maintain their reputations amid controversy. 00:00 Introduction to Reputation Matters 00:27 Celebrity Endorsements and Scandals 00:35 Case Study: Aamir Khan and Snapdeal 01:18 Impact of Aamir Khan's Statement 03:56 Snapdeal's Response and Industry Reaction 06:29 Lessons from Snapdeal's Crisis 11:28 Case Study: Tiger Woods and Nike 13:07 Nike's Decision to Stand by Tiger Woods 14:44 Impact on Tiger Woods' Career and Nike's Strategy 17:53 Comparing Indian and American Endorsement Crises 19:31 Preparing for and Managing Endorsement Crises 19:57 Key Takeaways and Conclusion Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 min
  • Mastering the Art of Corporate Narratives

    Mastering the Art of Corporate Narratives
    Nov 26 2024
    In this episode of Reputation Matters, we explore the evolving concept of 'narrative' in the corporate world with Mitu Samarnath Jha, founder of Eminence Strategy Consulting. Discover how narratives have shifted from one-way communication to dynamic, two-way interactions in today's digital age. Through insightful discussions and real-life case studies, including the Bhavish Aggarwal vs. Kunal Kamra social media spat, we delve into the importance of narrative control, the impact of repeated incidents on reputation, and the balance between short-term crises and long-term brand building. Tune in to learn strategies for managing corporate narratives, drawing lessons from both historical and contemporary examples. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 min
  • Cyber Crises: Lessons from AIMS & CrowdStrike

    Cyber Crises: Lessons from AIMS & CrowdStrike
    Nov 6 2024
    In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy discusses two major cyber incidents—AIMS Delhi's 2022 data breach and CrowdStrike’s software update failure. They share insights on crisis management, the importance of cybersecurity architecture, and how organizations can protect their reputations. Learn from these cases and discover essential lessons on leadership, communication, and safeguarding data in today’s tech-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 min
  • Controversial Advertisements

    Controversial Advertisements
    Oct 23 2024
    In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy analyse 3 controversial ad campaigns from Zara, Layer'r Shot, and Amul. Discover how these brands navigated public backlash and the lessons learned about the impact of advertising on brand reputation. From Zara's insensitive backdrop during a sensitive geopolitical time to Layer'r Shot's controversial portrayal of gender dynamics, and Amul's bold geopolitical stance, this episode unpacks the critical role of timing, messaging, and public perception in crisis management. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 min
  • Work Culture and Corporate Reputation

    Work Culture and Corporate Reputation
    Oct 7 2024
    This episode of Reputation Matters, explores the intricate relationship between work culture and corporate reputation. Host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy delve into the nuances of how work culture can serve as the DNA of an organization, influencing its reputation and success. Discover the top drivers of reputation, the impact of generational shifts, and the fine line between empathy and accountability in corporate crises. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 min
  • Environmental Sensitivity

    Environmental Sensitivity
    Sep 5 2024
    This insightful episode of "Reputation Matters" focuses on corporate crises with two major case studies: Essar and Coca-Cola. Host Anupam Gupta discusses with Mitu Samarnath Jha, founder of Eminence Strategy Consulting dissects how these companies navigated environmental challenges and the lessons learned. Discover the intricacies of crisis management, the role of public perception, and the importance of being an environmentally responsible organization. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 min
  • Succession Planning in Corporate India: Successes & Failures

    Succession Planning in Corporate India: Successes & Failures
    Aug 21 2024
    In this informative episode of Reputation Matters, host Anupam Gupta discusses with Mitu Samarnath Jha, founder of Eminence Strategy Consulting the complex world of succession planning in corporate India. They explore two fascinating case studies: Infosys and Axis Bank, both of which faced significant challenges during their succession planning processes. Learn about the intricate dynamics, the role of the board, and the lessons that can be drawn from these high-profile transitions. This episode is a must-listen for anyone interested in corporate governance and organizational leadership. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 min
  • Family Business Battles

    Family Business Battles
    Aug 1 2024
    #reputationmatters #reputationmanagement #communication In this insightful episode of "Reputation Matters," host Anupam Gupta discusses with Mitu Samarnath Jha, founder of Eminence Strategy Consulting the intricate dynamics of corporate battles within family-owned businesses. They delve into how these feuds impact corporate reputation, particularly focusing on the recent amicable split within the Godrej group and contrasting it with more contentious family disputes like those of Bajaj and Birla. Tune in to learn valuable lessons on managing corporate reputation, controlling narratives, and the broader implications for stakeholders. 00:00 Introduction 00:57 The Importance of Family-Owned Businesses 02:23 Case Study: The Godrej Group Split 04:38 Handling Family Feuds in Public 06:54 Lessons from the Godrej Settlement 09:47 Case Study: The Bajaj and Birla Feuds 12:41 Managing Public Narratives 15:25 Key Takeaways for Business Families 19:56 Conclusion and Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 min