In this episode, Dmitry sits down with David Carroll, CEO of Dope Marketing.

Podcast Sponsor: https://agentone.roofingbusinesspartner.com/

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00:00 – Intro and Banter: Surviving Minnesota Winters
00:30 – First Business Hurdles: From No Job to Home Services Startup
01:22 – Reflecting on Growth: Preparation Meets Opportunity in Roofing
02:32 – Why Stick with Home Services: The Universal Needs of Contractors
02:59 – Job Market Real Talk: Would You Hire Yourself?
05:50 – Phasing Out the Old: Knowing When to Launch Dope Marketing
08:46 – Scaling Dreams: Franchising, Investors, and Keeping the Fun Alive
11:00 – The Lonely Crown: Leadership Lessons and Personal Wiring
13:00 – Hiring Evolution: From Potential to Proven Systems
17:00 – YouTube as a Business: Monetizing Content Like a Pro
19:00 – Learning from the Competition: Reverse-Engineering Success
20:00 – Sleepless Nights Scale Too: Stress from Vans to Multi-Millions
21:00 – Boredom Sparks Change: Why I Pivoted to Marketing
22:00 – Dope's Edge: Embracing AI and Data for Recession-Proof Strategies
25:00 – Agencies on Alert: The Shift to Implementation and Results
28:00 – Campaigns vs. Branding: Defining What Really Drives Impact
32:00 – Managing Expectations: The Emotional Rollercoaster of Marketing
35:00 – Unpredictable Twists: Elections, Disasters, and Marketing Dips
37:00 – If Marketing Vanished Tomorrow: Adapting and Pivoting Fast
40:00 – Explosive Growth: Scaling Gutter Cleaning to Seven Figures
45:00 – Holiday Lights Hustle: Turning Down Jobs and Building Trust
50:00 – Dope Philosophy in One Line: Data-Driven Decisions for Owners
53:00 – Personal Redemption: From Dark Days to Funding a Future
56:00 – Pattern Interrupts: Slowing Down for Real Transformation

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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
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Today's guest: David Carroll
https://www.facebook.com/david.l.carroll.7
https://www.instagram.com/davedopemarketing/?hl=es
https://www.youtube.com/@DopeMarketing
https://www.dopemarketing.com/meettheteam

In this episode, Dmitry talks to Jonathan Cater, founder of Creator's Den and Chief Marketing Officer at AlphaOne Exteriors.

Video Sponsor: alivo.ai (Mention Dmitry for a deal!)

00:00 – Intro
01:59 – Coming Up
02:27 – Presentation
03:00 – Introducing John: The Quiet Force in Content Creation
08:09 – Learning From Others: The Real Key to Growth
09:00 – The Pride of Building Studios Across the Country
13:55 – The Real Difference Between a Media Company and a Creator
17:00 – Calling Out the Sheriff: Why Dmitry Speaks Up
17:40 – “If You Won’t Do It, I Will” — Taking Action When Others Don’t
23:00 – How to Turn Conversations Into Community
24:22 – Why Every Business Should Act Like a Media Company
25:27 – How Authentic Content Attracts the Right Audience
27:05 – Final Advice: Be the Example Others Can Follow
34:37 – The Personal Brand Gap in Contractors’ Content
37:40 – Differentiation comes from building authenticity
41:55 – Storytelling wins regardless of short or long form
44:02 – Click-Through Rate & Retention
50:32 – Stop Posting Drone Videos
59:00 – Experiencing a Russian Bathhouse Sauna Extreme
01:00:00 – Pushing Your Limits and Showing Up Authentically
01:01:00 – Storytelling Lessons from Extreme Experiences

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Codey Eatherton, owner of Rapid Response Roofing.

00:00 – Intro
01:00 – Sponsor: Hook Agency
02:13 – Coming Up
02:58 – From Roofer to CEO: Corey’s Journey Begins
05:10 – Hardest Challenges: Labor, Sales & Leadership
07:19 – When Growth Backfires: Losing Half the Revenue
09:44 – Scaling Too Fast & the Million-Dollar Lesson
11:43 – Money Mistakes Every Young Owner Makes
13:31 – The Future of Roofing: AI vs. Old School Work Ethic
16:15 – Marketing with a Lamborghini: Smart Move or Flex?
19:54 – Community Reactions & Lessons in Humility
22:46 – Should Roofers Charge for Inspections? The Debate
29:00 – Standing Out: Becoming the Local Roofing Celebrity
30:14 – Installer to CEO: The Ultimate Mindset Shift
33:22 – Hitting $5M Before 30 – Pressure or Validation?
35:04 – Success Without Balance Isn’t Success at All
36:45 – Proving the Doubters Wrong & Finding Purpose
41:39 – Money Isn’t Success: What It Really Means to Win

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/