In this episode, Dmitry sits down with David Carroll, CEO of Dope Marketing.

Podcast Sponsor: https://agentone.roofingbusinesspartner.com/

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00:00 – Intro and Banter: Surviving Minnesota Winters
00:30 – First Business Hurdles: From No Job to Home Services Startup
01:22 – Reflecting on Growth: Preparation Meets Opportunity in Roofing
02:32 – Why Stick with Home Services: The Universal Needs of Contractors
02:59 – Job Market Real Talk: Would You Hire Yourself?
05:50 – Phasing Out the Old: Knowing When to Launch Dope Marketing
08:46 – Scaling Dreams: Franchising, Investors, and Keeping the Fun Alive
11:00 – The Lonely Crown: Leadership Lessons and Personal Wiring
13:00 – Hiring Evolution: From Potential to Proven Systems
17:00 – YouTube as a Business: Monetizing Content Like a Pro
19:00 – Learning from the Competition: Reverse-Engineering Success
20:00 – Sleepless Nights Scale Too: Stress from Vans to Multi-Millions
21:00 – Boredom Sparks Change: Why I Pivoted to Marketing
22:00 – Dope's Edge: Embracing AI and Data for Recession-Proof Strategies
25:00 – Agencies on Alert: The Shift to Implementation and Results
28:00 – Campaigns vs. Branding: Defining What Really Drives Impact
32:00 – Managing Expectations: The Emotional Rollercoaster of Marketing
35:00 – Unpredictable Twists: Elections, Disasters, and Marketing Dips
37:00 – If Marketing Vanished Tomorrow: Adapting and Pivoting Fast
40:00 – Explosive Growth: Scaling Gutter Cleaning to Seven Figures
45:00 – Holiday Lights Hustle: Turning Down Jobs and Building Trust
50:00 – Dope Philosophy in One Line: Data-Driven Decisions for Owners
53:00 – Personal Redemption: From Dark Days to Funding a Future
56:00 – Pattern Interrupts: Slowing Down for Real Transformation

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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
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Today's guest: David Carroll
https://www.facebook.com/david.l.carroll.7
https://www.instagram.com/davedopemarketing/?hl=es
https://www.youtube.com/@DopeMarketing
https://www.dopemarketing.com/meettheteam

In this episode, Dmitry talks to Jonathan Cater, founder of Creator's Den and Chief Marketing Officer at AlphaOne Exteriors.

Video Sponsor: alivo.ai (Mention Dmitry for a deal!)

00:00 – Intro
01:59 – Coming Up
02:27 – Presentation
03:00 – Introducing John: The Quiet Force in Content Creation
08:09 – Learning From Others: The Real Key to Growth
09:00 – The Pride of Building Studios Across the Country
13:55 – The Real Difference Between a Media Company and a Creator
17:00 – Calling Out the Sheriff: Why Dmitry Speaks Up
17:40 – “If You Won’t Do It, I Will” — Taking Action When Others Don’t
23:00 – How to Turn Conversations Into Community
24:22 – Why Every Business Should Act Like a Media Company
25:27 – How Authentic Content Attracts the Right Audience
27:05 – Final Advice: Be the Example Others Can Follow
34:37 – The Personal Brand Gap in Contractors’ Content
37:40 – Differentiation comes from building authenticity
41:55 – Storytelling wins regardless of short or long form
44:02 – Click-Through Rate & Retention
50:32 – Stop Posting Drone Videos
59:00 – Experiencing a Russian Bathhouse Sauna Extreme
01:00:00 – Pushing Your Limits and Showing Up Authentically
01:01:00 – Storytelling Lessons from Extreme Experiences

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Codey Eatherton, owner of Rapid Response Roofing.

00:00 – Intro
01:00 – Sponsor: Hook Agency
02:13 – Coming Up
02:58 – From Roofer to CEO: Corey’s Journey Begins
05:10 – Hardest Challenges: Labor, Sales & Leadership
07:19 – When Growth Backfires: Losing Half the Revenue
09:44 – Scaling Too Fast & the Million-Dollar Lesson
11:43 – Money Mistakes Every Young Owner Makes
13:31 – The Future of Roofing: AI vs. Old School Work Ethic
16:15 – Marketing with a Lamborghini: Smart Move or Flex?
19:54 – Community Reactions & Lessons in Humility
22:46 – Should Roofers Charge for Inspections? The Debate
29:00 – Standing Out: Becoming the Local Roofing Celebrity
30:14 – Installer to CEO: The Ultimate Mindset Shift
33:22 – Hitting $5M Before 30 – Pressure or Validation?
35:04 – Success Without Balance Isn’t Success at All
36:45 – Proving the Doubters Wrong & Finding Purpose
41:39 – Money Isn’t Success: What It Really Means to Win

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Taylor Ammons, owner of Paragon Roofing.

00:00 – Intro
00:43 – Coming Up
01:21 – Hook Agency tattoo story
03:21 – From college dropout to factory worker
08:54 – Networking beyond door knocking
09:06 – From cars to roofs: who has the better reputation?
11:23 – Creating fake damage while storm chasing
12:00 – From drug addiction to a new start
14:01 – Confident, successful, and cocky
14:51 – Starting a company out of ego and arrogance
15:00 – Inside Music City’s business model
19:00 – Leads and independence.
21:13 – Clients following him to Paragon.
23:00 – Knocking doors and early hustle.
25:30 – Always build with the end in mind
27:50 – Paying to learn from industry leaders
30:00 – Final advice for future roofing owners
31:00 – Too many roofers in Nashville?
31:20 – Quality vs price mindset
33:40 – Volume over quality issue
35:41 – What makes a good contractor
36:25 – Questions every homeowner should ask
39:26 – Educate homeowners, even if they choose cheaper roofers.
40:43 – Making time for what matters.
41:29 – If you know you’re the best, show it.
43:00 – Debating staples vs. cap nails.
44:12 – Baiting comments on purpose.
45:29 – Video tools and workflow.
47:57 – Film for your audience, not yourself.
48:34 – Just start — everyone sucks at first.
49:02 – Just get out there and do it.
49:50 – The story behind “The Amman’s Advantage.”
51:04 – Launching in Q4 with purpose.
52:12 – Exciting times ahead.
52:15 – Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to John Senac, The Roof Pro.

00:00 – Intro
00:32 – Coming Up
01:02 – Presentation
01:57 – TikTok and Roofing
03:42 – What Most Roofers Miss
04:40 – Social Media vs. Websites
06:16 – Skills vs. Systems
08:30 – Identifying red flags in performance data
09:47 – Sales training vs. operations training
10:20 – Understanding the homeowner’s life cycle
11:36 – The four types of people in every company
12:37 – Checking if your process is broken
13:53 - Adjusters on Site
16:32 - What Happens Next?
18:41 - Creativity = What Works for You
20:36 - Public adjusters take 25%, lawyers 10%
22:33 - Lawyers & PAs say “not worth it”
24:34 - Now $40K jobs are common
27:00 – How inflation eats your savings
28:45 – Slower markets: Florida & Atlanta struggle
31:30 – The “data game” behind insurance pricing
34:52 — Example: 20 homeowners, 4 bad claims
35:13 — Lack of training & bad commission splits
37:39 — Story of a roofer faking hail damage
38:01 — “I just marked holes” confession
43:59 – Teen daughter working in customer service
44:35 – The importance of communication skills
46:30 – Young contractor from Utah
48:43 – Biggest roofing mistake story
55:40 – Accounting and customer management
56:30 – Traits of successful vs. unsuccessful owners
57:39 – Example: Jack Hanks says no to $2,500 deal
01:00:11 – Social media question for Paul
01:03:19 – Don’t aim for perfection — just post it
01:03:42 – “Stuff breaks, you break — keep going”
01:04:35 – Saying “sodium chloride” instead of “calcium chloride”
01:05:57 – Recording multiple podcasts in a day
01:06:10 – Building community through collaboration
01:06:32 – Sponsor and Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Mike 'Hammer' Martinez, Founder of Call Center Doctors.

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Eric Ellison, Founder of Ichor.

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/

In this episode, Dmitry talks to Bill Meyers, former rep for Evolve Construction.

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/