Small/medium roofers are feeling the squeeze from PE roll-ups. In this episode, Dakota Weddle (Founder, Big Lick Roofing & Solar) breaks down how he’s beating private equity entrants on value, proximity marketing, and process: leading with financing, product positioning (GAF vs. others), and a CRM that closes while he sleeps.
Guest: Dakota Weddle — Big Lick Roofing → biglickroofing.com
biglickroofing.com
Mentioned: ProLine CRM (automated follow-up & payments) → proline.app / useproline.com.
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CTA: Want this playbook? Grab our free “Compete With PE: Local Roofer Toolkit” (scripts, yard-sign map, pizza-box QR template) at HookAgency.com/tools and subscribe for weekly growth tactics.

Starting a roofing company in 2025? Learn what actually works—from cash flow discipline to retail-first sales, airtight work orders, and branding that stands out in crowded markets. Tim Brown sits down with Brian Huf, Owner at Modern Roofing Group to unpack 5 things he wishes he knew before launching. Expect concrete tactics: contract-to-pay-in-full systems, 150-photo inspections, Proline proposals, retail + financing, and joining the right mastermind.

Guest: Brian Huf — Modern Roofing Group
Website: https://modroofgroup.com

Email: brian@modroofgroup.com

Timestamps below.
If you’re a home service company that wants more (and better) leads → https://hookagency.com

Guest: Alex Duta CEO/Founder at Albi (restoration management software) https://albiware.com/

Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roofing/plumbing/HVAC leaders who want margin, scale, and optionality.

You’ll learn

• What “tech-enabled” actually means for a contractor (and how to measure it)
• A prioritization toolkit (RICE) to pick high-leverage automations first
• CRM→Google Ads conversion feedback to drop CPL & boost job size
• How tech enablement changes valuation multiples
• A primer on QSBS and why waiting can be worth millions

Connect with Alex: https://alexduta.com/ • @itsalexduta

Hire Hook Agency for home-service growth: https://hookagency.com/

👉 If this helped, smash Subscribe + the bell. Comment “TECH ENABLED” and I’ll DM you our Home Services AI Starter Stack (checklist + tool links).

Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty books/add-backs, family on payroll, tax return mismatches, and revenue mix (retail vs storm/new construction). Get the playbook to increase multiples and run a clean, sellable (or simply more profitable) company.

Guest: John Bartlett – Brentwood Growth (Founder) • Team bio & contact: brentwood-growth.com/our-team/john-bartlett • LinkedIn: linkedin.com/in/johnlbartlett
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Why watch: You’ll learn how buyers model risk, what increases/decreases your multiple, and the exact clean-up sequence to command higher offers or keep the business and print cash. The episode covers the W-2 preference, accrual vs cash, market-clearing processes, and roofing-specific volatility around storms.

Hook Agency helps roofers grow (SEO + PPC + web). Need compounding leads? Let’s talk.

From $0 to 8 figures in 3 years, how’d he actually do it? In this episode, Jon Starry breaks down the playbook behind Steadfast Roofing’s rapid growth: deliberate pre-launch planning, “residential cluster” GBP placement, a trust-first sales deck, communication-driven CRM flows (ProLine), and the systems that fuel 5-star reviews and referrals. We also get into staffing production early, storm tailwinds vs. reality, sales training that sticks, and how to avoid shiny-object syndrome with masterminds and peer collabs.

How can roofers actually use AI to grow, without losing the “soul” of their brand? Tim Brown (Hook Agency) sits down with Bruce Lefler (Best Roofer Marketing) to break down agency transparency, “own your marketing,” service-first retention, AI voice agents for missed calls, CRM/implementation pitfalls, and how to turn SOPs into automations that compound results. We cover practical prompts, agent bounties, and why great strategy still beats shiny tools. Watch for the exact spots on giving teams paid “thinking time,” RoofCon news, and realistic AI adoption benchmarks.

High performers who wreck culture? Fire them. Elijah Mumm breaks down “culture over profits,” paying reps what they’re owed, authentic sales, and how he’d scale a roofing company in 90 days. If you lead a roofing or home-service team, this is your playbook—leadership structure, rep development, and retention that prints revenue.

Creators get hate. Pros turn it into fuel. In this convo, Tim and roofing pro Taylor Ammons break down growth frameworks (Brendan Kane’s “1M Followers”), storytelling in short-form, paid boosting on winners, handling haters with self-deprecation, and priming your brain with vision/affirmations to sell more roofs and live better. Practical, mindset-driven tactics you can implement today. Watch, take notes, and scale your best closer—you.

Taylor Ammons Links:
https://paragonroofingusa.com/
https://www.facebook.com/taylorammons360/
https://linktr.ee/TaylorAmmons?fbclid=PAZXh0bgNhZW0CMTEAAacoUE0dZRwxmXV_ec_t86VxvUmw_PCVrIQjf6aN1q6bPV60LbkXiGJjv8_5tw_aem_jQ2aOFpAlZxQSX88lJC-uw