Small/medium roofers are feeling the squeeze from PE roll-ups. In this episode, Dakota Weddle (Founder, Big Lick Roofing & Solar) breaks down how he’s beating private equity entrants on value, proximity marketing, and process: leading with financing, product positioning (GAF vs. others), and a CRM that closes while he sleeps.
Guest: Dakota Weddle — Big Lick Roofing → biglickroofing.com
biglickroofing.com
Mentioned: ProLine CRM (automated follow-up & payments) → proline.app / useproline.com.
ProLine+1

CTA: Want this playbook? Grab our free “Compete With PE: Local Roofer Toolkit” (scripts, yard-sign map, pizza-box QR template) at HookAgency.com/tools and subscribe for weekly growth tactics.

Starting a roofing company in 2025? Learn what actually works—from cash flow discipline to retail-first sales, airtight work orders, and branding that stands out in crowded markets. Tim Brown sits down with Brian Huf, Owner at Modern Roofing Group to unpack 5 things he wishes he knew before launching. Expect concrete tactics: contract-to-pay-in-full systems, 150-photo inspections, Proline proposals, retail + financing, and joining the right mastermind.

Guest: Brian Huf — Modern Roofing Group
Website: https://modroofgroup.com

Email: brian@modroofgroup.com

Timestamps below.
If you’re a home service company that wants more (and better) leads → https://hookagency.com

Guest: Alex Duta CEO/Founder at Albi (restoration management software) https://albiware.com/

Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roofing/plumbing/HVAC leaders who want margin, scale, and optionality.

You’ll learn

• What “tech-enabled” actually means for a contractor (and how to measure it)
• A prioritization toolkit (RICE) to pick high-leverage automations first
• CRM→Google Ads conversion feedback to drop CPL & boost job size
• How tech enablement changes valuation multiples
• A primer on QSBS and why waiting can be worth millions

Connect with Alex: https://alexduta.com/ • @itsalexduta

Hire Hook Agency for home-service growth: https://hookagency.com/

👉 If this helped, smash Subscribe + the bell. Comment “TECH ENABLED” and I’ll DM you our Home Services AI Starter Stack (checklist + tool links).