In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Constantine Limberakis -- founder of Liberis Consulting and a former industry analyst -- talks about the importance of Marketing, and specifically Product Marketing, having credible knowledge of the market, buyer personas, and category they are targeting. Does it mean they need to be subject matter experts? Not necessarily... but he speaks with host Jennifer Sikora about the huge payoffs when you comfortably understand your solution so that you can strategize, ideate, produce, and measure effectively.

Topics in the discussion include:

• Making sure Marketing isn't an afterthought or credibility void
• How to close the domain knowledge gap and why Product Marketing bears responsibility
• Specific examples from their past experiences
• Understanding the nuances of different geographic markets and segments
• The importance of measuring what's working and using that data to course-correct

Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.

To survive, every company must find product-market fit. To sustain growth, they must ensure message-market fit is making that possible. In this episode of SAID DIFFERENTLY (the show focused on B2B messaging success), our guest Chad Butz -- a VP of Product Marketing -- emphasizes the importance of evolving your go-to-market messaging at different stages of your company's life. He and host Jennifer Sikora focus on key topics:

What do we mean by message-market fit?

• How does this relate to "crossing the chasm" as you move from early adopters into mainstream buyers?
• How do you know if the issue is product-market fit or message-market fit -- what are some key signals? Chad shares examples from his past experiences.
• Examples from Chad's previous experience that illustrate how this plays out in real-world situations
• How can you best monitor your story's performance in the market so that you know sooner (vs. later) when it's time to refresh?

Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.

In this episode of SAID DIFFERENTLY, the show focused on B2B story and messaging success, our guest Maureen West discusses the art and science of managing product launches -- big and small -- to ensure successful communication in the market. Maureen and host Jennifer Sikora dive into a number of topics related to product launches including:

* The types of launches and how to "matrix" their importance
* The key internal stakeholders who should help determine the messaging associated with your launch
* What to do before, during, and after to increase your chances of that launch having messaging success
* What to do if the message isn’t resonating as hoped, how soon do you adjust?
* Thinking of the overall “umbrella” positioning of your portfolio and your company, as you release new features in various products at different times
* Reacting to a competitor’s launch - do you or don't you?

Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.