If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

A failed launch doesn’t mean I failed—it means I have data.

In this episode, I’m sharing the real story of my first mastermind launch that completely flopped. Rebuilding my confidence after that failure taught me more than success ever could. This isn’t a highlight reel — it’s the truth about how to separate your worth from your results, rebuild momentum, and use failure as a foundation for long-term success.

• Why failure is feedback, not a reflection of your worth
• How to rebuild momentum through small, confident actions
• What to analyze after a launch so you can make data-driven improvements
• How to separate your self-belief from your business outcomes

• Cognitive Reframing: How you interpret failure determines whether you stop or grow.
• Action Restores Confidence: You rebuild clarity and self-trust through motion, not rumination.
• Evidence Creates Belief: Reviewing your wins retrains your brain to recognize progress.

• List three wins from your failed launch (visibility, clarity, or content).
• Choose one key change to implement next time.
• Create a new launch timeline based on data, not fear.

My worth isn’t defined by a launch’s outcome — it’s defined by my ability to learn from it. Failure is tuition for mastery, and every launch gives me the data I need to grow stronger.

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

I didn’t hit $220K in my business because of luck — I hit it because I was using buyer psychology without even realizing it.

In this episode, Meghan shares the behind-the-scenes of her first $220K year — not as a highlight reel, but as a case study in visibility, belief, and momentum. From accidental urgency to unintentional authority, you’ll learn how sales psychology was working under the surface — and how to start using it with intention.

• Why large lead pools + visibility loops = compound trust
• How urgency and belief create the energy that drives conversion
• What “authority transfer” actually means (and how to build it)
• How to stop relying on luck and start designing momentum

👀 Visibility Builds Trust → The more people see you, the more they believe you

🔥 Urgency & Momentum → Groupthink drives buyers to act fast

💡 Belief Transfers → When you believe deeply, buyers borrow that certainty

✅ Review your content — are you building urgency or just describing features?

✅ List 3 ways to create visibility loops this month (ex: podcast tour, collabs, repurposing)

✅ Audit your self-belief before your next pitch — rate it from 1 to 10

Revenue follows psychology — not hustle. The more you align with how humans actually buy, the more sales flow with ease.

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

From shaky hands on early sales calls to confidently leading multi-figure conversations, the shift wasn’t magic — it was mindset and psychology.

In this episode, Meghan breaks down where sales confidence really comes from (hint: not your personality type), what fear is actually signaling during objections, and how to start building conviction before the results roll in. If you’ve been waiting to feel ready — this is the sign to build your readiness instead.

• Why fear in sales is a psychological response — not a flaw
• What objections actually mean (and how to reframe them)
• How to train your brain to handle sales conversations with calm
• 3 practical ways to build your sales confidence this week

🧠 Fear = Uncertainty → Objections are a buyer’s way of processing risk

💬 Reps Build Confidence → Avoidance keeps you stuck in doubt

🔥 Belief Sells → If you don’t believe in your offer, neither will they

✅ Write down the last objection you got and script a calm response

✅ Commit to 5 sales conversations this week — even if they’re messy

✅ Journal 3 reasons your offer works and read them before pitching

Confidence isn’t something you wait for — it’s something you create. You build it while you sell.

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

rom your first box of Girl Scout cookies to that $5K client you just signed, every single sale you've made had one thing in common: it wasn’t about your pitch — it was about psychology.

In this episode, Meghan breaks down the real drivers behind a “yes,” rooted in buyer behavior, loss aversion, and trust. Whether you're a seasoned entrepreneur or still nervous to pitch, this is your reminder that sales isn't about being slick — it's about aligning with how people are already wired to buy.

You’ll Learn:

• Why sales success doesn’t come from persuasion — it comes from understanding buyer psychology
• The three cognitive forces behind most sales decisions (and how to leverage them)
• How to shift your content from “here’s what it includes” to “here’s how it transforms”
• A mini audit you can run on your last 3 sales to get instant insight into what’s actually working

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!

If your offer feels like a choose-your-own-adventure gone wrong — with 5 bonuses, 3 payment plans, and endless CTAs — this episode is your wake-up call. Meghan unpacks how cognitive overload kills conversions and teaches you how to simplify your offer into one clear, confident storyline.

You’ll Learn:

• How confused buyers behave (spoiler: they don’t buy).
• Why more bonuses ≠ more conversions — and what actually works instead.
• How each buyer type responds to messy offers — and how to fix it.
• A plug-and-play framework to clean up your sales process without losing the magic.

🧠 Confused buyers freeze. Clarity sells.

🔍 Define one promise, one CTA, one story.

🚦Each extra decision point adds resistance — simplify to scale faster.

🧩 Build offers that are easy to repeat, explain, and remember — not a complicated maze.

“Clarity sells better than clever. You don’t have to dazzle with complexity — you need to build trust and make the path obvious.”

Inside Mission Income, we clean up your messy offers and build sales systems that convert with simplicity. If your funnel feels like a thriller no one finishes — let’s rewrite the script together.

If this episode had you nodding, your next step is mastering the psychology behind every “yes” (and every ghosted lead).

Buyer Psychology isn’t just another sales course — it’s your roadmap to understanding exactly how and why people buy. Inside, you’ll learn:

• The 4 core buyer types (and how to sell to each one)
• Why your sales tactics aren’t landing — and how to fix them
• Real-world strategies to close more clients without changing your entire offer

You don’t need better copy. You need to know who’s reading it.

• Instagram: @meghan.lamle

https://meghanlamle.com/Buyers-psychology?utm_source=podcast&utm_medium=footer

Loved this episode? Leave a review and share with a business bestie who’s ready to scale.

New episodes drop weekly — hit follow so you never miss a strategy that could change your business.

Support the show!