If you're building a business or leading a team and still think vulnerability is a weakness, this conversation with Deputy CRO Jaimie Buss will change everything.

Jaimie isn't your typical sales leader. Yes, she runs global teams and closes massive deals - but what makes her extraordinary is how she sees people. From a pivotal bathtub moment with her son to navigating partnership negotiations worth millions, Jamie reveals the why behind motivation, the power of controlling what you can, and how to distinguish fear from intuition (hint: you feel it in your body).

This episode is for sales leaders, enablement pros, and growth-minded humans who want to lead with grit, presence, and emotional intelligence. Whether you're managing a team of 200 or raising kids who question your every move, Jaimie's frameworks for connection, intention, and showing up fully will hit home.

Because the best leaders don't just drive revenue - they build trust, one honest conversation at a time.

👤 Connect with Jaimie Buss:

✅ Website: https://www.deputy.com/lpg/deputy-demo

✅ LinkedIn: https://www.linkedin.com/in/jaimiebuss/

✅ Email: jbuss@deputy.com

👤 Connect with Selling Isn’t Everything:

✅ Official: https://SellingIsntEverything.com

✅ YouTube: https://www.youtube.com/@SellingIsntEverything

✅ LinkedIn (Shari): https://www.linkedin.com/in/sharilevitin

✅ LinkedIn (Brent): https://www.linkedin.com/in/brentadamson

✅ Brent’s Latest Book, The Framemaking Sale: https://www.theframemakingsale.com/

Selling Isn’t Everything is produced by Chris Stone at Cast Ahead: https://CastAhead.net

If you're drowning in sameness - where every competitor sounds identical, every pitch blurs together, and you're not sure why customers actually pick you - this conversation will snap everything into focus.

April Dunford is the world's leading positioning expert, and she's spent her career helping B2B companies figure out what makes them different when they swear nothing does. In this episode, she unpacks her famous toilet story (trust us, it's brilliant), reveals why most companies have no clue what their real competitive advantage is, and shares the startling truth about what happened when she stopped marketing her business entirely.

But here's where it gets real: Shari and Brent push April beyond frameworks and into life. What does positioning teach us about dating? About knowing our own value as humans? About when to stop hustling and start living? April opens up about losing her sister at 59, questioning her own pace, and the experiment that changed everything.

This isn't just about selling software. It's about clarity, empathy, and showing up as someone worth choosing—in business and in life.

Perfect for sales leaders wrestling with differentiation, enablement pros tired of generic messaging, and anyone wondering if maybe, just maybe, they've been working too hard for too long.

👤 Connect with April Dunford:

✅ Website: https://www.aprildunford.com/

✅ LinkedIn: https://www.linkedin.com/in/aprildunford/

✅ YouTube/Podcast: https://www.youtube.com/@positioningshow

✅ Email: april@aprildunford.com

👤 Connect with Selling Isn’t Everything:

✅ Official: https://SellingIsntEverything.com

✅ YouTube: https://www.youtube.com/@SellingIsntEverything

✅ LinkedIn (Shari): https://www.linkedin.com/in/sharilevitin

✅ LinkedIn (Brent): https://www.linkedin.com/in/brentadamson

✅ Brent’s Latest Book, The Framemaking Sale: https://www.theframemakingsale.com/

Selling Isn’t Everything is produced by Chris Stone at Cast Ahead: https://CastAhead.net

If you're leading a team, closing deals, or just trying to connect in a world that feels more transactional every day - this one's for you.

Maria Boulden spent 40+ years building world-class sales organizations at DuPont and Gartner. But her real superpower? Leading with ruthless clarity *and* deep humanity - at the same time.

She's the sales leader who thinks in spreadsheets but leads with her heart. The engineer who became a storyteller. The woman who walked away from a C-suite track to care for her premature son - only to come back stronger, sharper, and more human than ever.

In this conversation, Maria unpacks:

• Why the number is your biggest distraction
• How to build trust without faking empathy
• What it really takes to motivate people to achieve more than they thought possible
• The pivotal moment that shifted her from corporate climber to human-first leader
• And yes - what selling jam taught her about B2C vs. B2B (spoiler: it's all still about people)

This isn't a masterclass in tactics. It's a story about choosing joy, leading with consistency, and making people feel seen - whether you're coaching a CRO or partnering with a pepper farmer.

Because behind every sales story is a human story.

👤 Connect with Maria Boulden:

✅ Website:https://www.jsjrehoboth.com

✅ Phone: 484-614-5354

✅ LinkedIn: https://www.linkedin.com/in/maria-boulden-8a778b11

✅ Email: jammin@jsjrehoboth.com

👤 Connect with Selling Isn’t Everything:

✅ Official: https://SellingIsntEverything.com

✅ YouTube: https://www.youtube.com/@SellingIsntEverything

✅ LinkedIn (Shari): https://www.linkedin.com/in/sharilevitin

✅ LinkedIn (Brent): https://www.linkedin.com/in/brentadamson

✅ Brent’s Latest Book, The Framemaking Sale: https://www.theframemakingsale.com/

Selling Isn’t Everything is produced by Chris Stone at Cast Ahead: https://CastAhead.net