Épisodes

  • Heart, Soul & Ear Candy: John Clinebell on What Gets Synced - Music Producer & Co-Founder of 2Indie
    Mar 14 2026

    🏆 A huge thank you to our episode sponsor, Mogul! Think of Mogul as your personal royalty collection department. Connect your PRO account, distribution platforms, and all your royalty collection services in one place. They also track discrepancies and provide actionable insights so you get every dollar you're owed.

    ^ Sign up for free at www.usemogul.com - or use code STS1 for 20% off the pro plan.

    🤝 CREDITS:

    Guest star: John Kleinbell

    Videographer & audio/recording engineer: Matthew Ace Hagerty

    Video editor: Andrew Goeldner

    Produced by: Tiffany Williams

    Recorded at: Podcast House Nashville

    📍 FOLLOW JOHN:

    👉 John's website: www.2indie.com

    🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

    STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv....

    🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more:

    STS PODCAST - https://selling-the-soundtrack-podcas...

    📱 Follow STS on socials for daily sync inspiration:

    INSTAGRAM - / sellingthesoundtrack

    TIKTOK - / sellingthesoundtrack

    💻 Stay tuned for more:

    WEBSITE - www.sellingthesoundtrack.com

    🛍️ Check out new free and paid STS digital products here:

    https://stan.store/sellingthesoundtrack

    Hit subscribe and get ready for more exciting episodes this season of Selling The Soundtrack! See you in the next one!

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    1 h et 8 min
  • Collaboration Over Everything: Mimi McCarley’s Framework for Sync Wins - CEO of Collab Music Network
    Mar 2 2026

    🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/

    🏆 A huge thank you to our episode sponsor, DistroKid! We're grateful to DistroKid for making this episode possible. DistroKid is an incredible distribution service for musicians, helping you get your music on platforms like Spotify, Apple Music, and more in record time. Ready to get your music out there? DistroKid makes it easy with fast uploads and unique features designed just for artists! Use this link when you sign up to save 7% - sign up here: www.distrokid.com/vip/tiffanywilliams

    🤝 CREDITS:

    Guest star: Mimi McCarley

    Videographer & audio/recording engineer: Matthew Ace Hagerty

    Video editor: Andrew Goeldner

    Produced by: Tiffany Williams

    Recorded at: Podcast House Nashville

    🔍TIME STAMPS:

    [tbd after thumbs up from mimi, will create snippets from timestamps and list here]

    📍 FOLLOW MIMI:

    👉 Mimi's Instagram: https://www.instagram.com/iammimimccarley/

    🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

    STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv....

    🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

    STS PODCAST - https://selling-the-soundtrack-podcas...

    📱 Follow STS on socials for daily sync inspiration:

    INSTAGRAM - / sellingthesoundtrack

    TIKTOK - / sellingthesoundtrack

    💻 Stay tuned for more:

    WEBSITE - www.sellingthesoundtrack.com

    🛍️ Check out new free and paid STS digital products here:

    https://stan.store/sellingthesoundtrack

    Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

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    1 h et 1 min
  • How to Get Music Supervisors to Actually Listen: DISCO 101 ft. Katrina Balcius Head of ENT @ DISCO
    Mar 1 2026

    🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/

    🤝 CREDITS:

    - Guest star: Katrina Balcius

    - Video editor: Andrew Goeldner

    - Produced by: Tiffany Williams

    - Recorded via Zencastr

    🔍TIME STAMPS:

    - 1:04: How Kat Broke Into Sync

    - 6:27: How Human Connections Drive Sync Success

    - 8:59: Ideas For How To Build Your Sync Resume from Scratch

    - 11:23: The #1 Tool Every Sync Pro Swears By: Why DISCO Matters

    - 12:11: How Music Supervisors, Agents & Libraries Use DISCO — and What It Means for Musicians

    - 12:54: How to Make Your Music Discoverable to Music Supervisors on DISCO

    - 16:59: Inside DISCO’s Artist Tab: Storage, Pitching Tools & Opportunities All in One Place

    - 18:55: Submit Your Songs to DISCO’s Weekly Playlist — Heard by Real Sync Pros

    - 21:27: How to Use Your DISCO Page as a Polished EPK That Stands Out to Music Supervisors

    - 22:45: Metadata 101

    - 24:14: How to Reverse Engineer Your Way to the Right Sync Contact

    - 25:04: Distribution Companies That Actively Pitch Music for Sync

    - 25:43: Bridging Music & Tech: Career Advice for Multi-Passionate Creatives

    - 27:45: Why Stems Matter in Sync — And How to Organize Them with DISCO Nesting

    📍 FOLLOW KAT:

    👉 Kat's Instagram: https://www.instagram.com/katrina.balcius/

    👉 Kat's LinkedIn: https://www.linkedin.com/in/katrinabalcius/

    👉 DISCO: https://www.disco.ac/

    🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

    STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

    🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

    STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

    📱 Follow STS on socials for daily sync inspiration:

    INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

    TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

    💻 Stay tuned for more:

    WEBSITE - www.sellingthesoundtrack.com

    🛍️ Check out new free and paid STS digital products here:

    https://stan.store/sellingthesoundtrack

    Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

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    42 min
  • Sync Success Through Versatility: Why Growth/Adaptability Matter ft. Ronnie Eriic Artist/Songwriter
    May 25 2025

    In this episode, Ronnie shares top tips for breaking into sync, free tools to level up, and the perks of sync-friendly distribution. He explores mindset shifts for making sync-ready music, stepping out of comfort zones, and key red flags for newcomers. Ronnie also highlights the value of cover songs and the impact of building relationships with music supervisors for industry insights. Tune in for Ronnie’s unique approach to growth and versatility in sync licensing!

    🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/

    🏆 A huge thank you to our episode sponsor, DistroKid! We're grateful to DistroKid for making this episode possible. DistroKid is an incredible distribution service for musicians, helping you get your music on platforms like Spotify, Apple Music, and more in record time. Ready to get your music out there? DistroKid makes it easy with fast uploads and unique features designed just for artists! Use this link when you sign up to save 7% - sign up here: www.distrokid.com/vip/tiffanywilliams

    🤝 CREDITS: - Guest star: Ronnie Eriic

    - Videographer & audio/recording engineer: Matthew Ace Hagerty

    - Video editor: Andrew Goeldner

    - Produced by: Tiffany Williams

    - Recorded at: Podcast House Nashville

    🔍TIME STAMPS:

    - 0:56: Ronnie's journey

    - 3:01: Unlocking Sync Opportunities: How to Get Placed with United Masters and the Perks of a Sync-Enabled Distributor

    - 5:13: Creating for Yourself vs. Crafting for Sync: Striking the Perfect Balance

    - 6:29: Top Tips and Free Tools for Mastering the Sync Licensing World

    - 7:50: Stepping Outside Your Comfort Zone: Essential Advice for Success in Sync

    - 8:54: Navigating Sync: Key Hurdles, Red Flags, and Tips for Newcomers

    - 11:56 Adopting a Growth Mindset: Mastering Multiple Roles to Boost Your Music Career

    - 13:44: Unlocking Sync Potential with Cover Songs: Opportunities and How to Navigate the Challenges

    - 17:49: The Power of One-on-One: How Conversations with Music Supervisors Reveal the Bigger Sync Picture

    📍 FOLLOW RONNIE:

    👉 Ronnie's Instagram: https://www.instagram.com/ronnieeriic/

    👉 Ronnie's TikTok: https://www.tiktok.com/@ronnieeriic

    👉 Ronnie's Spotify: https://open.spotify.com/artist/7FDyoNIntqTwLS7Vq2XdjJ?si=-Xvi66y9TWOTubbCisU30A

    🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

    STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

    🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

    STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

    📱 Follow STS on socials for daily sync inspiration:

    INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

    TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

    💻 Stay tuned for more: WEBSITE - www.sellingthesoundtrack.com

    🛍️ Check out new free and paid STS digital products here:

    https://stan.store/sellingthesoundtrack

    Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

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    23 min
  • Creating Commercial Magic: How Great Sync Placements Are Made ft. Heather Cook CEO of Freedom Music
    May 25 2025

    Tune in for Heather's take on the top genres in sync, the growing demand for Latin music, and why the right lyrics can make all the difference in commercials. Plus, get a behind-the-scenes look at the art of pitching, the qualities of a top sync agent, and why artistry and authenticity remains essential in sync.

    🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/

    🏆 A huge thank you to our episode sponsor, Mogul! We're grateful to Mogul for making this episode possible. Mogul is your personal royalty department, ensuring you receive 100% of the earnings owed to you from your music. Ready to maximize your royalties? Use code STS1 when you sign up to save 20%! Sign up here: https://www.usemogul.com/?linkId=lp_857617&sourceId=sellingthesoundtrack&tenantId=mogul

    🤝 CREDITS: - Guest star: Heather D. Cook

    - Videographer & audio/recording engineer: Zach Day

    - Video editor: Andrew Goeldner

    - Produced by: Tiffany Williams

    - Recorded at: Podcast House Nashville

    🔍TIME STAMPS:

    - 1:26: Heather's journey

    - 5:30: The Value of Hands-On Experience: Why Working at Major Music Companies is Essential for Success in the Music Industry

    - 7:29: Making Things Happen with Disney: How To Use Outside Of The Box Ideas To Build Powerful Partnerships with Major Brands Through Genuine Connections

    - 12:45: Pursuing a Career in Music: Why Passion and Persistence Are Your Biggest Assets

    - 28:02: Latin Music’s Rise in Sync: Understanding Its Popularity and Unique Appeal

    - 34:23: The Makings of a Great Sync Agent or Artist Manager: Going All In

    - 35:41: A Successful Case Study Ft. The Band: Don't Scare The Ghost

    - 38:06: The Art of Pitching on the Road: How Traveling the Country Builds Sync Success

    - 41:28: Music Tool Shoutout: Symphonic

    - 42:10: The Importance of Artistry in Sync Licensing: Pitching the Artist Behind the Music

    - 48:26 Crafting Music for Ads: Writing with Tempo, Hooks, and Visual Flow in Mind

    - 50:30: The Power of Practice: Why Consistent Creation and Collaboration Leads to Sync Success

    📍 FOLLOW HEATHER, FREEDOM MUSIC GROUP, BREWSTER BEE & NASHVILLE IN SYNC:

    Follow Heather Cook:

    👉 Heather's website: https://www.heatherdcook.com/

    👉 Heather's Instagram: https://www.instagram.com/heather.d.cook/

    👉 Heather's TikTok: https://www.tiktok.com/@heathercook7813 Follow Freedom Music Group:

    👉 Freedom Music Group website: https://www.freedommusicgroup.co/

    👉 Freedom Music Group Instagram: https://www.instagram.com/freedom.music.group/ Follow Brewster Bee Music:

    👉 Brewster Bee website: https://www.brewsterbee.com/

    👉 Brewster Bee Instagram: https://www.instagram.com/brewsterbeemusic/ Follow Nashville In Sync:

    👉 Nashville In Sync website: https://www.nashvilleinsync.com/

    👉 Nashville In Sync Instagram: https://www.instagram.com/nashvilleinsync/

    🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

    STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

    🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

    STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

    📱 Follow STS on socials for daily sync inspiration:

    INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

    TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

    💻 Stay tuned for more: WEBSITE - www.sellingthesoundtrack.com

    🛍️ Check out new free and paid STS digital products here:

    https://stan.store/sellingthesoundtrack

    Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

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    56 min
  • Mastering Sync Licensing: Season One Essentials
    Aug 15 2024

    Whether you're new to sync licensing or need a refresher, this episode has everything you need to know from our first season!

    🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

    STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

    🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

    STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

    📱 Follow STS on socials for daily sync inspiration:

    INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

    TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

    💻 Stay tuned for more:

    WEBSITE - www.sellingthesoundtrack.com

    🛍️ Check out new free and paid STS digital products here:

    https://stan.store/sellingthesoundtrack

    Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

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    11 min
  • Exploring AR/VRs Future Impact on Sync for Tech Newbies ft. Jennifer Richey, Gravity Jack Co-Founder
    Jun 20 2024

    A technology futurist and entrepreneur, Jennifer started her career as the CFO of Tometa Software before moving on to PlayXpert, and in 2009, she co-founded Gravity Jack. Inspired by innovators like Richard Gordon, Jennifer's passion for technology has driven her to create transformative AR and VR experiences. Jennifer credits her success to her family's support and is currently working on an AR game, The WarTribe of Binyamin, designed to address global poverty. With a portfolio that includes tech projects with Maroon 5, Live Nation, and brands like Oreo, Ford, Audible, Coca-Cola and more, Jennifer continues to drive innovation and inspire others.

    Listen to the episode on Spotify, Apple Music, Amazon, Audible, and more:

    https://selling-the-soundtrack-podcast.simplecast.com/

    CREDITS

    - Guest star: Jennifer Richey

    - Video editor: Andrew Goeldner

    - Produced by: Tiffany Williams

    - Recorded via Zencastr

    👉 Gravity Jack website: https://www.gravityjack.com/

    👉 Gravity Jack instagram: https://www.instagram.com/gravityjack/

    👉 Gravity Jack youtube: https://www.youtube.com/gravityjack

    🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

    STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

    🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

    STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

    📱 Follow STS on socials for daily sync inspiration:

    INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

    TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

    💻 Stay tuned for more:

    WEBSITE - www.sellingthesoundtrack.com

    🛍️ Check out new free and paid STS digital products here:

    https://stan.store/sellingthesoundtrack

    Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack! See you in the next episode!

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    23 min
  • How Strong Human Relationships Drive The Sync Industry ft. Sal Verma (Sound of Kalima) Sync Producer
    Jun 14 2024

    In this episode, Sal highlights the importance of collaboration and strong human relationships in sync licensing, shares mindset philosophies to stay on track, discusses using sync as an artist marketing plan, and emphasizes the need to believe in your expertise. He also recounts his journey and offers practical advice for new musicians entering the sync industry.

    CREDITS

    - Guest star: Sal Verma (Sound of Kalima)

    - Video editor: Andrew Goeldner

    - Produced by: Tiffany Williams

    👉 Sound of Kalima instagram: https://www.instagram.com/soundofkalima/

    👉 Sound of Kalima youtube: https://www.youtube.com/watch?v=5S26YLPFT3Q&list=PLj59fEjO4BvYepJb1F_AvGWYsXotxguC0

    👉 Sound of Kalima Spotify: https://open.spotify.com/artist/7wf6XyPWfx01VejrrwY5Pg?si=-lWiutR5TOiEG657eBeEXw 🗞️

    Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:

    STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe

    🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link below:

    STS PODCAST - https://selling-the-soundtrack-podcast.simplecast.com/

    📱 Follow STS on socials for daily sync inspiration:

    INSTAGRAM - https://www.instagram.com/sellingthesoundtrack/

    TIKTOK - https://www.tiktok.com/@sellingthesoundtrack

    💻 Stay tuned for more:

    WEBSITE - www.sellingthesoundtrack.com

    🛍️ Check out new free and paid STS digital products here:

    https://stan.store/sellingthesoundtrack

    Hit subscribe and get ready for more exciting episodes in this first season of Selling The Soundtrack!

    See you in the next episode!

    Voir plus Voir moins
    26 min