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In this episode of Selling on Giants, host Will Haire sits down with Rob Wiltsey, founder of VideoFresh and co-founder of Future Foundations AI. Rob has worked with some of the biggest Amazon sellers in the world, helping them turn video into a true sales engine.

Together, they dive into:

✅ The biggest mistakes brands make with Amazon video (and how to avoid them)

✅ Why long-tail keyword intent should guide your video creative

✅ How to balance AI-powered workflows with authentic brand storytelling

✅ The proven frameworks Rob’s team uses to build high-performing videos

✅ Why authenticity will only become more valuable as AI-generated content floods the market

This conversation will help you rethink your content strategy and focus on what really moves the needle.

Tune in to learn how to create Amazon videos that don’t just look good—but sell.

✨ As a special bonus for listeners, you’ll get 10% off your first video with VideoFresh—a perfect chance to put these insights into action.

Connect with Rob:

• LinkedIn: https://www.linkedin.com/in/robwiltsey/
• YouTube: https://www.youtube.com/@videofresh
• Website: https://videofresh.co/

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Amazon Accelerate 2025 delivered four packed days of announcements from Andy Jassy’s vision for sellers to a wave of AI-powered tools and supply chain shifts that will shape how brands operate on the marketplace. In this episode of Selling on Giants – eCommerce News & Updates, I cut through the PR gloss and break down what matters for your business.

We cover:

• Agentic AI and the new Seller Assistant
• Creative AI democratizing high-quality ads
• Data democratization with Clean Room access for Sponsored Products
• Retirement of commingling and major returns upgrades
• Multi-Channel Fulfillment integration with Walmart.com and Shopify
• Smarter product launch tools with Opportunity Explorer, Regional Launch, and FBA New Selection
• Shoppable Collections in A+ Content and enhanced Vine review programs
• Strategic integrations with PayPal, TikTok, and new B2B financing options
• Advanced analytics and profitability insights

From AI tools to logistics control, the theme of Accelerate 2025 was clear: Amazon wants to be your operating system. The sellers who lean into efficiency while keeping a grip on strategy will thrive.

If this breakdown saved you hours of forum scrolling and news skimming, do us a favor — leave a review wherever you tune in. It helps us bring sharper voices and keep Selling on Giants running strong.

Subscribe to the Selling on Giants Newsletter for weekly insights, seller strategies, and updates you can actually use.

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In this September 16, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will covers the trends shaping the busiest season of the year. Deloitte is forecasting U.S. holiday retail sales to rise to as much as $1.62 trillion, with eCommerce leading the way at over $310 billion. Value will be the deciding factor, meaning promotions, bundles, and polished digital shelves are more important than ever.

Amazon is sharpening its toolkit. Multi-Channel Fulfillment orders now come with delivery photos to cut down on “where’s my order” emails. Meanwhile, FBA Enrollment Opportunities have been built directly into Manage All Inventory, serving sellers daily recommendations on which SKUs are primed for conversion to FBA. The message is clear: Prime-like fulfillment is no longer optional.

Google is also in the spotlight. AI-powered Search Ads now insert products directly into search summaries, YouTube mastheads are shoppable, and Product Studio can batch-edit creative. On top of that, Google has opened Criteo’s retail media network through Search Ads 360, simplifying retail media buying while raising competition.

Beyond the ad wars, Pattern is targeting a $2.6 billion IPO, Ulta is weaving AI across its business, Walmart is offering sharper pre-purchase shopper insights, and online grocery sales hit $11.2 billion in August. Target is using micro influencers and seasonal drops to spark demand ahead of Q4.

The signal is clear: growth is online, consumers are cautious, and AI is becoming the infrastructure of retail. Sellers who adapt early will be best positioned to ride the $310 billion wave.

Subscribe to the Selling on Giants Newsletter for weekly updates that cut through the noise.