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What happens after the customer clicks “Buy”?
That’s where the real game begins.

In this episode of Selling on Giants, we dive deep with Bobby, CEO of Deliverlitics, into how to stop post-purchase chaos before it starts.

Top 4 Takeaways:

1️⃣ First-party fraud is real—and costly. Learn how to spot the signs early.
2️⃣ Don’t punish everyone to catch a few bad actors—let data drive smarter fraud prevention.
3️⃣ Loyalty starts after the sale—use customer intelligence to wow your best buyers.
4️⃣ Small backend tweaks = major margin wins (think: return policy rules & late shipment workflows).

Authenticity matters more than ever—brands that humanize post-purchase will stand out.

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In this week’s episode of Selling on Giants, Mr. Will tackles the top stories shaking up Amazon, Walmart, and Shopify—from the INR claim disaster that’s costing sellers real money to the viral Seller Forum breakdown on why your ads aren’t converting.

You’ll also hear how Walmart’s new shipping rules give you more control, what Shopify’s doing in Washington, and why Creator Connections might be Amazon’s most underrated growth lever.

Plus: CeCi’s 3-phase Prime Day strategy, a quick-hit on Shopify’s Road to Retail program, and Walmart’s plan to steal share with a 6-day Deals blitz.

This week’s lineup:

• Can’t make profit? One seller’s forum thread goes viral
• Walmart’s Custom Shipping tool: what it means for your ops
• Amazon INR claims: still broken, still risky
• Shopify lobbying for simpler taxes
• James Clear meets Amazon: building linchpin habits that scale
• Creator Connections: plug-and-play performance campaigns
• Shopify’s Road to Retail: your shortcut to store shelves
• Prime Day prep: 3-stage plan from CeCi at BellaVix
• Walmart Deals returns: how to win July 8–13

Need clarity in the chaos?
Visit BellaVix.com to work with a team that lives inside Seller Central and knows how to scale marketplace brands the smart way.

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This week on Selling on Giants – eCommerce News & Updates, Mr. Will breaks down the latest Amazon developments that sellers can’t afford to miss. In this Amazon-heavy episode, we cover everything from Vine’s new access for resellers to major shifts in compliance, fraud, and storefront tools—all in time for Prime Day prep.

Here’s what we cover in this episode:

• Vine Access Expanded to Resellers: What this means for cold-start ASINs, review strategy, and brand risk
• Amazon’s New Stolen Goods Policy: What’s changing on June 30 and why gray-market sellers need to tighten documentation now
• $9K Return Fraud in the Forums: The Pokémon card refund scam that’s sparking seller outrage—and what you can do to avoid it
• Product Selector Quiz Tool: Boosting conversions inside Brand Stores with guided, visual shopping
• Storefront Upgrades: New copy and move features in Brand Store Builder to speed up campaign builds
• Amazon’s Billboard Strategy: How out-of-home ads are now driving trackable eCommerce traffic
• Tariff Trends: Stratably’s latest forecast benchmark reveals how brands are adjusting Amazon expectations
• Generative AI for Video Ads: New Amazon Ads tool turns product images into mobile-friendly video content
• Liquid Cooled AWS Data Centers: What it means for infrastructure, AI, and the future of your seller tools
• Beauty Industry Growth: McKinsey’s report on how mass-market and premium beauty brands are scaling on Amazon
• Shopify’s Loyalty Insights: Why omnichannel trust—not points—is the new loyalty driver

Plus, a quick reminder from BellaVix on how we help brands navigate all of this with clarity, strategy, and proven results.

Whether you’re running your first FBA launch or scaling a multimillion dollar brand, this episode gives you the tools, context, and clarity to stay ahead of the curve.

🎧 Subscribe to Selling on Giants for weekly Amazon, Walmart, and Shopify insights without the fluff.
🔗 Want help scaling? Visit https://www.bellavix.com