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What happens after the customer clicks “Buy”?
That’s where the real game begins.

In this episode of Selling on Giants, we dive deep with Bobby, CEO of Deliverlitics, into how to stop post-purchase chaos before it starts.

Top 4 Takeaways:

1️⃣ First-party fraud is real—and costly. Learn how to spot the signs early.
2️⃣ Don’t punish everyone to catch a few bad actors—let data drive smarter fraud prevention.
3️⃣ Loyalty starts after the sale—use customer intelligence to wow your best buyers.
4️⃣ Small backend tweaks = major margin wins (think: return policy rules & late shipment workflows).

Authenticity matters more than ever—brands that humanize post-purchase will stand out.

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In this week’s episode of Selling on Giants, Mr. Will tackles the top stories shaking up Amazon, Walmart, and Shopify—from the INR claim disaster that’s costing sellers real money to the viral Seller Forum breakdown on why your ads aren’t converting.

You’ll also hear how Walmart’s new shipping rules give you more control, what Shopify’s doing in Washington, and why Creator Connections might be Amazon’s most underrated growth lever.

Plus: CeCi’s 3-phase Prime Day strategy, a quick-hit on Shopify’s Road to Retail program, and Walmart’s plan to steal share with a 6-day Deals blitz.

This week’s lineup:

• Can’t make profit? One seller’s forum thread goes viral
• Walmart’s Custom Shipping tool: what it means for your ops
• Amazon INR claims: still broken, still risky
• Shopify lobbying for simpler taxes
• James Clear meets Amazon: building linchpin habits that scale
• Creator Connections: plug-and-play performance campaigns
• Shopify’s Road to Retail: your shortcut to store shelves
• Prime Day prep: 3-stage plan from CeCi at BellaVix
• Walmart Deals returns: how to win July 8–13

Need clarity in the chaos?
Visit BellaVix.com to work with a team that lives inside Seller Central and knows how to scale marketplace brands the smart way.

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This week on Selling on Giants – eCommerce News & Updates, Mr. Will breaks down the latest Amazon developments that sellers can’t afford to miss. In this Amazon-heavy episode, we cover everything from Vine’s new access for resellers to major shifts in compliance, fraud, and storefront tools—all in time for Prime Day prep.

Here’s what we cover in this episode:

• Vine Access Expanded to Resellers: What this means for cold-start ASINs, review strategy, and brand risk
• Amazon’s New Stolen Goods Policy: What’s changing on June 30 and why gray-market sellers need to tighten documentation now
• $9K Return Fraud in the Forums: The Pokémon card refund scam that’s sparking seller outrage—and what you can do to avoid it
• Product Selector Quiz Tool: Boosting conversions inside Brand Stores with guided, visual shopping
• Storefront Upgrades: New copy and move features in Brand Store Builder to speed up campaign builds
• Amazon’s Billboard Strategy: How out-of-home ads are now driving trackable eCommerce traffic
• Tariff Trends: Stratably’s latest forecast benchmark reveals how brands are adjusting Amazon expectations
• Generative AI for Video Ads: New Amazon Ads tool turns product images into mobile-friendly video content
• Liquid Cooled AWS Data Centers: What it means for infrastructure, AI, and the future of your seller tools
• Beauty Industry Growth: McKinsey’s report on how mass-market and premium beauty brands are scaling on Amazon
• Shopify’s Loyalty Insights: Why omnichannel trust—not points—is the new loyalty driver

Plus, a quick reminder from BellaVix on how we help brands navigate all of this with clarity, strategy, and proven results.

Whether you’re running your first FBA launch or scaling a multimillion dollar brand, this episode gives you the tools, context, and clarity to stay ahead of the curve.

🎧 Subscribe to Selling on Giants for weekly Amazon, Walmart, and Shopify insights without the fluff.
🔗 Want help scaling? Visit https://www.bellavix.com

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In this episode of Selling on Giants, we sit down with Martina Prencipe, Senior Partner Manager at Amazon Buy with Prime, to uncover the game-changing benefits this tool brings to the eCommerce world.

With 6+ years of Amazon experience, Martina shares powerful insights on:

✅ Streamlining operations
✅ Boosting customer satisfaction
✅ Driving long-term growth

Key Features

• Trust and Convenience: Buy with Prime allows Prime members to access benefits such as free fast shipping and easy returns directly on the merchant's website.
• Fulfillment Network: Amazon has developed a comprehensive fulfillment network over 15 years, including fulfillment centers and delivery stations globally, to ensure reliability for merchants.
• Increased Conversion Rates: It has been noted that merchants using Buy with Prime see:
  • A 38% increase in conversion rates when using Amazon reviews on their websites.
  • An average 25% increase in conversion rates and 12% increase in revenue after adopting the program.

Customer Interaction and Data Handling

• Customers can utilize their Amazon account for streamlined checkout, where shipping and payment details are auto-filled, enhancing the shopping experience by offering a familiar interface.
• Unlike traditional Amazon purchases, merchants gain access to key customer data, including email addresses, to better nurture relationships with consumers through targeted marketing strategies.

Integration and Support

• The process of integrating Buy with Prime is simplified for merchants with existing Amazon inventory, utilizing Amazon's Multi-Channel Fulfillment (MCF) system for efficient order processing.
• Amazon provides marketing toolkits, social advertising solutions, and integration options for various platforms (e.g., Shopify), supporting merchants in maximizing their DTC efforts.

Listen to the full episode now and discover how Buy with Prime can transform your business from the inside out!

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Agentic AI, tariffs, and the slow death of Amazon freebies—it’s a big week in marketplace news. In this episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down what Walmart’s AI-driven “store of the future” means for your catalog, why Target Plus still feels like a members-only club, and how Amazon is tightening compliance while retiring the tools that didn’t deliver.

We cover:

• Walmart’s Agentic AI strategy—and how it’s quietly reshaping marketplace operations
• Target Plus’s expansion and what it takes to get in (and thrive)
• Amazon’s new real-time Vendor Central chat tools
• The “In Full Delivery” chargeback policy starting July 21
• Consumer behavior shifts caused by rising tariffs
• Bulk coupon uploads: a win for big catalogs
• Q1 2025 earnings and what the big players are really prioritizing
• The retirement of Amazon Posts and the MYCE tool
• Why keyword stuffing titles will now block your flat file uploads

Need help making sense of all this? That’s what we do.
BellaVix is a Verified Amazon Ad Partner that’s helped brands sell over $500 million on Amazon. Whether you're scaling ads, fixing broken listings, or prepping for retail, we turn marketplace chaos into clear strategy. Learn more at BellaVix.com

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If this saved you hours of scrolling and second-guessing—leave a review and share it with your operator friends.
I’m Mr. Will from BellaVix—see you next week.

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In this episode of Selling on Giants, we dive into Amazon account health with John Cavendish, CEO of Seller Candy.

From unexpected suspensions to policy violations, we cover what you NEED to know to keep your account safe!

Key Takeaways:
✅ Know Your Metrics – Monitor shipment times, defect rates & customer feedback
✅ Avoid Suspensions – Stay compliant with Amazon’s policies & address reviews proactively
✅ Fix Issues Fast – Use John’s 3-step process for quick listing reinstatement
✅ Think Long-Term – Build a strong foundation to prevent future account health risks

Maintaining Amazon Account Health

• Account health is crucial for Amazon sellers as it affects business operations and profitability. Key metrics for account health include shipment times, customer feedback, defect rates, and the voice of the customer.
• Consistently monitoring these KPIs through the account health dashboard helps sellers catch potential issues early before they escalate.
• Common causes of account suspension include policy violations (such as unauthorized drop shipping), poor customer reviews, and high return rates. Sellers must ensure compliance with Amazon guidelines, proactively address customer feedback, and maintain clean product listings to avoid suspensions.
• A three-step process for reinstating suspended listings: open a case to document the issue, sanitize the listing using the category listing report, and only escalate once the underlying issues are resolved. This method helps shorten resolution times significantly.

Common Threats to Amazon Account Health

• Amazon account health can decline due to various factors, leading to potential account suspensions, listing suppression, and negative impacts on business continuity.
• The deterioration of account health can lead to long-term consequences, with suspension being the worst-case scenario, though sellers might also experience suppressed listings and loss of business opportunities.

Prevention Strategies for Account Suspension

• Sellers should avoid any activity that violates Amazon's Terms of Service, such as unauthorized drop shipping, which can trigger account suspensions.
• Ensuring product quality and managing customer feedback are key components; issues like high return rates and negative reviews can also impact account and product statuses.
• Sellers need to monitor their metrics closely, especially if they deal with multiple brands, as complaints from any one brand could affect their overall account health.
• Proactively checking the voice of the customer and ensuring compliance with Amazon guidelines can minimize risks associated with account health.

Best Practices for Resolving Account Health Issues

• Documentation is critical when navigating account health issues. Organized records of compliance documents, product specifications, and interactions with Amazon can streamline the resolution process.
• A systematic approach for handling product suppression: first, obtain a case number from seller support, then enable the category listing report to sanitize listings, and finally, follow up persistently to achieve resolution.
• Utilizing case management efficiently can shorten response and resolution times—especially in time-consuming cases of listing suppression.
• Continuous communication and establishing effective documentation practices are essential to tackle challenges presented by Amazon Seller Support.

Want to keep your Amazon business running smoothly?
Listen to the full episode now!

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Amazon’s Seller Forums are flooded with frustration—listing hijackings, brand name takeovers, and a support system that’s still allergic to urgency. We break down Amazon’s updated reporting process, why it still falls short, and what sellers can do to protect their listings.

Meanwhile, Walmart Fulfillment Services is stepping up with 9 new seller-focused upgrades—including prep services, expanded capacity, and WFS-only support. It’s the clearest sign yet that Walmart wants to be a serious fulfillment player.

Also this week: Amazon Ads launches Twitch Creator Sponsorships. You can now sponsor streamers directly inside the ad console, giving your brand a trackable, mid-funnel visibility boost—especially with Gen Z audiences.

Here’s what else we cover:

• Amazon starts auto-adjusting inbound FBA fees if your shipment dimensions are off. No warning. No appeals. We explain how to avoid overcharges.
• “Beige Clean Girl” aesthetic lawsuit dismissed. What this means for design trends, influencer branding, and creative freedom.
• AI-generated audio summaries of product listings are in pilot mode. If your listing sounds like keyword soup, Alexa will serve it cold.
• Alexa now reads daily news using generative AI. Another step in Amazon’s voice-first strategy—and a signal that your listings need to sound good aloud.
• The next era of eCommerce is immersive and creator-led. Think virtual storefronts, shoppable livestreams, and creators as brand storytellers.
• Americans will spend 7% of their lives on social media. If your brand’s not showing up with native content, it’s invisible.
• Tariff whiplash returns. Trump-era tariffs struck down, then temporarily reinstated. We break down what this means for sourcing and pricing.
• Alibaba’s “instant commerce” play tops 40M orders/day. Localized, sub-2-hour delivery isn’t a grocery gimmick—it’s the future.

Timestamps:
00:00 – Intro
01:10 – Amazon Hijackings and Brand Abuse
05:20 – WFS Adds 9 Features
09:00 – Twitch Sponsorships via Amazon Ads
12:15 – BellaVix Plug
13:00 – FBA Fee Measurement Changes
16:30 – Beige Aesthetic Lawsuit
18:20 – AI Listing Summaries
20:15 – Alexa News Recaps
22:00 – Immersive eCommerce Trends
25:10 – Social Media Usage Stats
27:20 – Tariff Ruling
29:00 – Alibaba’s Instant Commerce Surge

About the Show
Selling on Giants – eCommerce News & Updates is your weekly breakdown of what matters across Amazon, Walmart, and Shopify. Hosted by Mr. Will from BellaVix, we cut through the noise and deliver insights for sellers, operators, and marketers who want to stay sharp—and win.

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In this episode of Selling on Giants, we dive deep with Dylan Lam, founder of Omirank, to uncover the 4-step formula that helps eCommerce sellers build a sustainable and profitable product launch strategy on Amazon.

Key Takeaways:

1️⃣ Product Development & Validation: Craft a Unique Selling Point (USP) to stand out in the market.

2️⃣ Product Audience Engagement: Test your concept with low-cost validation methods like social media polls and reviews.

3️⃣ Audience Building & Identification: Use external platforms like Facebook and TikTok to target the right audience.

4️⃣ Crowdfunding for Product Launch: Leverage platforms like Kickstarter to raise funds and build initial buzz.

Step 1 - Product Development and Validation

• Having a unique selling proposition to differentiate products from competitors and achieve greater market appeal.
• Early examples of product evolution include transitioning from simple products (e.g., a standard water bottle) to more advanced versions (e.g., a titanium bottle with health indicators).
• Sellers must identify innovative features to include in their products, adapting to technological advancements and changing consumer behaviors.
• Tools like Helium 10 and social media polls can be utilized for market research and product concept validation.

Step 2 - Audience Engagement

• In this phase, sellers engage with potential customers to validate their products before launch.
• Low-cost validation techniques such as social media polls and ad campaigns to gauge market interest.
• The goal is to determine if potential customers are emotionally connected to the product and if it stands out in the marketplace.
• Testing ads on platforms like Facebook and TikTok is recommended, as these can generate more engaging and visual content to assess audience interest.

Step 3 - Audience Building and Identification

• Once the initial audience is engaged, Dylan highlights the importance of expanding this audience through targeted outreach.
• Key metrics to monitor include Cost Per Click (CPC) and Cost Per Acquisition (CPA), which will inform future marketing strategies and budgeting.
• By identifying three distinct audience segments through targeted advertising, sellers can better understand where to allocate resources for maximum impact.
• An initial reservation fee of $1 can serve as a commitment tool to measure the audience's genuine interest in the product.

Step 4 - Crowdfunding for Product Launch

• Crowdfunding platforms, such as Kickstarter or Indiegogo, serve as venues for launching products and securing initial funding.
• This process helps to build a community of engaged customers while generating buzz around the product before it hits the market.
• It allows sellers to create a pre-launch strategy that connects directly with interested consumers, ensuring a smoother transition into full-scale marketing and sales.
• Understanding which audience segments react positively during crowdfunding helps inform future operational decisions.

Ready to transform your next product launch and dominate Amazon?