Épisodes

  • Stop Being Boring: The Recruiting Rebel's Guide to Standing Out with Brandon Jeffs Live on Shally's Alley
    Oct 17 2025
    Brandon Jeffs isn't your average recruiter. He's the founder of Building the Talent Machine, a content studio serving the recruiting tech industry, and he's built his brand on storytelling, authenticity, and refusing to blend into the beige corporate landscape. This conversation cuts through the usual conference BS and gets real about what it takes to stand out in recruiting today: humor, intentionality, and understanding your why. In this episode we talk about RecFest experiences, the power of personality in recruiting, and why authenticity beats polish every time. You'll hear Brandon's journey from working in homeless shelters to building a recruiting career that blends content creation, executive search, and storytelling. We dig into how humor functions as strategy, brand amplification, and rebellion against the boring status quo. Brandon shares hard-won lessons about building community, leveraging content for business development, and why asking "why do you recruit?" might be the most important question you answer today. KEY TAKEAWAYS: ➡ Brandon runs Building the Talent Machine as both a podcast and a content studio that services the recruiting technology industry while doing executive search work. ➡ Shally's show has reached 312 episodes with 173 unique guests and over 24,000 total views without any intentional self-promotion strategy. ➡ RecFest brings together 3,000+ recruiters in Austin for networking, learning, and building community in ways traditional conferences can't match. ➡ Humor in recruiting serves triple duty: it's a recruiting strategy, a brand amplifier, and an act of rebellion against corporate blandness. ➡ Brandon built his entire recruiting career thanks to one recruiter who gave him an opportunity when he was living paycheck to paycheck working at a homeless shelter. ➡ Authenticity beats perfection: showing up in tie-dye and cowboy boots at HR Tech is memorable brand building, not career suicide. ➡ Content creation for recruiters isn't about going viral. It's about building genuine relationships and creating value for your specific community. ➡ The most important question recruiters should ask themselves daily: "Why do I do this?" Knowing your why changes everything about how you recruit. CHAPTERS: 00:00 – Intro and RecFest Recap 02:50 – Who Is Brandon Jeffs and What Is Building the Talent Machine?05:14 – 312 Episodes and 24,000 Views: The Accidental Show Growth08:30 – RecFest Deep Dive: Why 3,000 Recruiters Descended on Austin15:42 – The Economics of Recruiting Conferences and Content Creation22:15 – Authenticity vs. Polish: Building Your Personal Brand30:18 – Storytelling as a Recruiting Superpower37:45 – Content Strategy for Recruiters: What Actually Works42:30 – The Business Model Behind Building the Talent Machine48:08 – Humor as Strategy: Brand Amplifier or Rebellion?50:26 – Ask Yourself Why You Recruit51:22 – Next Guest Recommendation and Wrap SOUND BITES: "No one orders milk toast at brunch." "I'm the only influencer you'll ever meet that doesn't have social media." "Ask why you do it. Before you log on and sleuth the Internet, before you book your calendar with six to eight screens a day, ask yourself why you're doing it." GUEST INFO: Name: Brandon JeffsWebsite: buildingthetalentmachine.comLinkedIn: Brandon JeffsExpertise: Content creator, recruiter, and founder who helps recruiting tech companies tell their stories while filling executive search roles in go-to-market functions. Subscribe on: ⁠⁠Spotify⁠⁠ | ⁠⁠Apple⁠⁠ | ⁠⁠iHeart Radio⁠⁠ | ⁠⁠Pandora⁠⁠ | ⁠⁠Amazon Music⁠⁠ About Shally: ⁠srcn.co⁠ AskShally GPT: ⁠srcn.co/sgpt⁠ The Sourcing Method Book: ⁠srcn.co/tsm⁠ The AI Browser Toolkit: ⁠srcn.co/aib1⁠ Follow Shally on LinkedIn ⁠https://srcn.co/follow⁠ LinkedIn Feed: ⁠https://srcn.co/feed⁠ Facebook Group: ⁠https://srcn.co/fb⁠ YouTube Channel: ⁠https://srcn.co/yt⁠ Instagram: ⁠https://srcn.co/ig⁠
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    56 min
  • Why Every Recruiter Needs to Be a "French Fry" in 2025 with Liz Whitehead Live on Shally's Alley
    Oct 10 2025
    Want to know why some recruiters build unstoppable pipelines while others struggle? It starts with curiosity. Liz Whitehead brings raw energy and practical wisdom about what actually works in talent acquisition: staying curious, adapting like a french fry (yes, really), and remembering that recruiting is fundamentally about people, not Boolean strings. She's built her career on tech obsession balanced with genuine human connection, and this conversation reveals exactly how she does it. Key Takeaways ➡ Forever curious beats forever busy. The best recruiters treat every conversation as an opportunity to learn something new about people, industries, and motivations. ➡ Be a french fry, not a filet mignon. Versatility matters more than specialization. Adapt to different environments, clients, and challenges instead of staying rigid in your approach. ➡ Technology without humanity is just noise. Tools amplify your work, but genuine curiosity and authentic connection are what actually fill pipelines. ➡ Ask "why?" at least three times. Candidates give surface-level answers initially. Dig deeper to understand true motivations, goals, and pain points. ➡ Stop hoarding tools, start solving problems. Identify your ONE biggest pain point, then find the tool that solves it. Master that before adding more to your stack. ➡ Joy is a recruiting superpower. Bringing positive energy to every interaction isn't soft skill fluff, it's what makes candidates want to engage with you. ➡ Learn from the people you want to work with. Liz built her sourcing expertise by following industry leaders like Shally and Greg Hawkes, then applying what she learned. ➡ The intake conversation is everything. Whether it's a hiring manager or a candidate, understanding pain points upfront determines your success rate. ➡ Data scraping and automation aren't magic. They're just tools that free up time for relationship building, which is still the real work of recruiting. Chapters 00:00 – Intro: Fall weather and allergy wars02:05 – Meet Liz Whitehead: The one that got away04:09 – Early career: Finding the sourcing path07:22 – The curiosity framework: Why "input" is everything12:45 – Technology obsession meets human connection18:30 – The french fry philosophy: Versatility as strategy25:17 – Building authentic candidate relationships31:40 – Asking "why?" three times: The deeper conversation38:55 – Tool selection strategy: Solve ONE pain point44:20 – Learning from industry leaders and applying it51:15 – Liz Connects: Building community through connection54:00 – Closing thoughts and guest recommendations Sound Bites "How are you like a French fry? Can you adapt to your environment, be seasoned different ways, and show up differently based on what's needed?" – Shally Steckerl "Focus on one pain point and start there. You'll be surprised how far you get." – Liz Whitehead Guest Info Name: Liz Whitehead LinkedIn: https://www.linkedin.com/in/lizconnects/Expertise: Talent sourcing specialist focused on technology, automation, and authentic human connection in recruiting. Known for curiosity-driven approaches and building genuine candidate relationships. Subscribe on: ⁠Spotify⁠ | ⁠Apple⁠ | ⁠iHeart Radio⁠ | ⁠Pandora⁠ | ⁠Amazon Music⁠ About Shally: srcn.co AskShally GPT: srcn.co/sgpt The Sourcing Method Book: srcn.co/tsm The AI Browser Toolkit: srcn.co/aib1 Follow Shally on LinkedIn https://srcn.co/follow LinkedIn Feed: https://srcn.co/feed Facebook Group: https://srcn.co/fb YouTube Channel: https://srcn.co/yt Instagram: https://srcn.co/ig
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    1 h et 1 min
  • This Former Therapist Closed 10,000 Job Offers By Treating Recruiting Like Therapy Live on Shally's Alley
    Oct 3 2025
    Angel Alexander: From Therapist to Workforce Architect SUMMARY: What happens when a mental health therapist pivots into talent acquisition? You get someone who sees recruiting as relationship architecture, not transaction management. Angel Alexander managed 36 recruiters, negotiated over 10,000 offers (up to 30 per week), and built diversity pipelines that actually worked because she focused on outcomes, not policies. Her secret? Understanding that all business is personal, meeting people where they are, and asking what candidates need instead of assuming what impresses them. In this episode we talk about the uncomfortable truths most TA leaders avoid. Angel breaks down why community outreach beats corporate strategy every time, how she convinced people to take $50,000 pay cuts, and why your hiring managers need to stop weeding candidates out and start weeding them in. We get into the psychology of salary negotiations, the 15+ hiring biases killing your pipeline, and why that candidate in flip-flops might be your next top performer. Plus, Angel shares her Unplugged Connect card game that forces deeper conversations than your standard screening call ever could. KEY TAKEAWAYS: Angel negotiated 10,000+ offers, averaging 30 per week, and regularly convinced candidates to accept $15K-$50K pay cuts by focusing on total value beyond salary She managed 36 recruiters by starting with Crystal Knowles personality assessments for each team member to understand how they communicate and operate Grassroots community outreach is massively underestimated by TA leaders, but it builds trust faster and creates longer pipelines than broad corporate strategies There are 15+ hiring biases most managers don't even know they have. The candidate in flip-flops might not have money for shoes, not lack professionalism Benefits like full-ride education ($30K+ value), IVF coverage ($30K), therapy sessions, and virtual training options close deals when salary can't compete Asking "What do you want a company to provide to you?" early in conversations reveals what candidates actually value and arms you for negotiation Revolving loan fund model: Meet people where they are with what they need, not what you assume impresses them (coffee at 8am > fancy lunch that disrupts their day) CHAPTERS: 00:00 – Intro and Welcome 02:47 – From Therapist to Talent Architect 06:27 – The Unplugged Connect Card Game 11:36 – Managing 36 Recruiters Without Losing Your Mind 16:01 – All Business Is Personal 18:04 – DEI: Policy vs. Practice 26:00 – Community Outreach vs. Corporate Strategy 32:36 – Meeting People Where They Are 40:53 – Interview-In, Not Interview-Out 46:51 – Salary Negotiations: Beyond the Paycheck 56:03 – Next Guest Recommendations SOUND BITES: "Interview-in, not interview-out. Look at their strengths and weaknesses. Weigh them out. See what can be coached and then assess in the next year what has increased." "When you're more authentic, when you're more people-led driven, you're going to get diversity. Because they see the truth. They feel like they can be seen. They feel they can be heard." "I had people take a $50,000 pay cut because of the type of internal benefits that we have. It's not just about weeding in their qualifications. I want to know what's not on your resume." GUEST INFO: Name: Angel AlexanderLinkedIn: linkedin.com/in/angeldbaExpertise: Founder of Unplugged Connect | Diversity Pipeline Strategist | Former Therapist Turned TA Leader Who Negotiated 10,000+ Offers
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    1 h et 1 min
  • Perfect Is the Enemy of Profitable: Why Control Freaks Can't Scale with Diane Prince Live on Shally's Alley
    Sep 19 2025
    Diane Prince sold her staffing firm for $28 million and discovered something counterintuitive: the biggest business killers aren't market conditions or competition. They're the psychological traps entrepreneurs set for themselves. Her raw advice cuts through entrepreneurial fantasy and delivers the mindset shifts that actually move the revenue needle. In this episode we talk about the sunk cost fallacy that keeps founders throwing good money after bad, why perfectionist control freaks can't scale past themselves, and the offshore team management system that turns virtual assistants into revenue drivers. Prince breaks down her modified EOS approach, explains why most tool purchases are expensive mistakes, and reveals the uncomfortable truth about holding onto wrong-fit employees. Key Takeaways ➡ Sunk cost fallacy is the business killer: Stop doing what's not working regardless of investment ➡ Prince's client spent $250K building a custom ATS when Bullhorn already did the job ➡ Wrong people cost more than their salaries: They drag down your entire team's performance ➡ Perfectionism prevents scaling: Things won't be perfect even when you do them yourself ➡ One extra $30K placement covers an entire virtual assistant team for a year ➡ 75% of entrepreneurs don't know their breakeven point or if they're profitable ➡ Leadership must use the tools they buy: If you're not in the system, your team won't be either ➡ Vision assessment every 90 days: Your why can change, and that's okay ➡ Global talent misconception: Treating offshore workers as individuals, not geography stereotypes Chapters 00:00 – Intro and Diane's Background 02:47 – The $28M Sale Story 05:06 – Sunk Cost Fallacy Lesson 08:04 – Why Entrepreneurs Keep Failing 12:13 – Offshore Team Management 20:30 – Delegation Mindset Shifts 23:08 – EOS System Modifications 28:53 – Technology Tool Trap 36:41 – Scaling Uncomfortable Truths 40:17 – Business Timing Questions 46:48 – Common Leadership Blind Spots Sound Bites "If something is not working, stop doing it no matter what you've invested in it. You're always starting from scratch." "I hired someone from India and it was a disaster, so I'm never doing it again is the same as saying I hired someone from Texas and I'm never hiring from Texas again." "Salespeople who haven't done a deal in a year while founders aren't paying themselves because they feel guilty." Guest InfoName: Diane PrinceWebsite: dianeprince.coLinkedIn: https://www.linkedin.com/in/dianeprincejohnston/ Expertise: Business acceleration coach specializing in staffing agencies and offshore team building
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    56 min
  • Stop Hiring Sourcers Like Recruiters - Here's the $2M Framework That Actually Builds Championship Teams with Ben Solomon Live on Shally's Alley
    Sep 5 2025
    Ben Solomon has built something rare in recruiting: a sourcing team that works. After 18 years at Objective Partners, he's cracked the code on hiring, training, and scaling sourcing teams in both agency and RPO environments. This isn't theory from a consultant who job-hops every two years. This is battle-tested wisdom from someone who's hired dozens of sourcers and watched them succeed or fail. In this episode we discuss the counterintuitive hiring strategies that prioritize curiosity over technical skills, why liberal arts majors often outperform computer science graduates in sourcing roles, and Ben's specific interview questions that reveal research capabilities without testing Boolean knowledge. You'll hear about the "Merlin test" that exposes attention to detail, why museum and library experience trumps CRM knowledge, and how to build confidence in sourcers who need to switch between multiple clients daily. Key Takeaways ➡ Liberal arts majors (history, English, sociology, anthropology) consistently outperform in sourcing roles due to research and synthesis skills ➡ Museum, archive, and library experience is a stronger predictor of sourcing success than technical background ➡ The "Merlin test": Asking candidates to count people named Merlin in a database reveals if they catch that "Melinda" appears in results ➡ Ben's team of 17-18 people directly correlates to his 17-18 years of experience (one person per year of growth) ➡ Sourcers need hyperfocus ability but also rapid context-switching without taking changes personally ➡ AI recruiting spam has increased from zero to 4-5 text messages per week in just two years ➡ The biggest mistake: Ignoring hiring instincts when desperate to fill positions always backfires ➡ Sourcer-recruiter relationship management is more complex than most leaders anticipate ➡ Google Docs beats fancy PKM tools: "docs.new" creates instant documentation and knowledge capture ➡ Agency sourcers need confidence muscle: "I can take any job description and find kick-ass candidates" Chapters 00:00 – Intro & Atlanta Weather Report 02:07 – Ben's 17-Year Journey at Objective Partners 05:14 – What to Look for When Hiring Sourcers 13:32 – Knowledge Management & Organization Tools 19:25 – Interview Questions for Research Skills 25:38 – Leadership vs Individual Contributor Traits 31:00 – Training Philosophy: Fundamentals vs Shiny Objects 35:10 – AI Enhancement vs Distraction in Sourcing 46:13 – Centralized vs Dedicated Sourcing Models 50:50 – Corporate to Agency Transition Advice 54:02 – Guest Recommendations & Final Thoughts Sound Bites "You have to be able to really focus on one thing for an extended period of time, but also be able to shift focus. Really focus without getting bored or burnt out." - Ben Solomon "What happens if AI doesn't turn out the way everybody thinks it's going to? What if we're in an AI bubble and there's a collapse?" - Ben Solomon "We're all on the same team. We're all aiming for the same thing. There's a division of labor for a reason." - Ben Solomon Guest InfoName: Ben Solomon LinkedIn: https://www.linkedin.com/in/benjaminsolomon/ Expertise: Sourcing team leader with 18+ years at Objective Partners, specializing in building and scaling sourcing functions across agency and RPO environments.
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    1 h et 2 min
  • Why 80% of AI Success is Actually Basic Automation Marcel van der Meer Reveals the Truth Live on Shally's Alley
    Aug 29 2025
    Marcel VanderMeer brings a refreshingly pragmatic European perspective to the AI automation conversation, cutting through the Silicon Valley hype with real-world implementation wisdom. This isn't another "AI will change everything" conversation. Instead, Marcel reveals why most successful "AI" projects are actually 80% traditional automation with just 20% machine learning sprinkled on top. In this episode we dive into the economics of automation, the hidden costs that blindside companies, and why the fastest path to ROI starts with fixing boring, repetitive tasks rather than building fantasy AI agents. Marcel shares frameworks for identifying genuine productivity gains versus expensive tech theater, plus real examples from European recruitment agencies that automated their way to 4-hour candidate delivery cycles. Key Takeaways ➡ 80% of successful AI implementations are actually basic automation, only 20% involves true machine learning ➡ Hidden automation costs include maintenance, token fees, training, integration, and documentation requirements ➡ European law now requires full AI documentation, creating accountability that US companies often skip ➡ The "AI agent" trend is mostly marketing fluff - real autonomous agents don't exist yet in practical business applications ➡ Quick wins beat grand visions: Focus on 90-day automation projects before building multi-year AI fantasies ➡ Companies that automate 2-day recruitment cycles down to 4 hours see immediate competitive advantages ➡ The biggest limitation isn't the technology - it's people not knowing what tasks to automate ➡ Red flag: When executives want to "replace everyone with agents" instead of improving specific processes ➡ Email and LinkedIn automation can save 400+ repetitive responses, but requires human-in-the-loop oversight ➡ Most automation ROI comes from eliminating boring tasks, not necessarily saving the most time per transaction Chapters 00:00 - Intro and Marcel's Background 02:47 - Evolution vs Revolution: Why AI Isn't That Different 05:49 - The Real Limitation is Human Imagination 07:26 - Separating Flashy Demos from Measurable Productivity 14:22 - Process Mapping: Start Here Before Any Automation 19:02 - Note-Taking and Summarization as Gateway Drugs 23:28 - Browser-Based AI and Multi-Tab Intelligence 29:40 - Red Flags: When Companies Want Surface-Level AI 33:23 - The 80/20 Rule Applied to AI vs Automation 44:30 - Hidden Costs That Destroy ROI 50:14 - Black Box Problem: When You Can't Fix What Breaks 54:26 - Revenue Generation vs Efficiency: What's the Difference? Sound Bites "The limitation of your possibilities is within yourself. It's not with the tool." - Marcel VanderMeer "People don't have an idea. They don't know what works. The biggest problem with AI is that people just don't ideate what could I do with this." - Shally Steckerl "There are no real AI agents now. There are agent look-alikes, but not real AI agents." - Marcel VanderMeer Guest Info Name: Marcel VanderMeerWebsite: klikwork.comLinkedIn: https://www.linkedin.com/in/marcel-vd-meer/Expertise: European automation consultant specializing in recruitment agency process optimization and AI implementation roadmaps
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    1 h et 5 min
  • Why "Who Do You Know?" Still Crushes AI in Modern Recruiting with David Jaramillo on Shally's Alley
    Aug 22 2025
    David Jaramillo brings fifteen years of cross-industry recruiting wisdom to challenge everything you think you know about modern talent acquisition. From hospitality to finance to tech startups, he's seen how the fundamentals of human connection consistently outperform the latest recruiting technology. His insights on referrals, metrics that mislead, and the dangerous trap of culture fit will make you question your entire approach. In this episode we talk about transforming referral programs from afterthoughts into strategic powerhouses, why most executives obsess over meaningless metrics while missing what actually drives results, and the critical difference between hiring for culture fit versus culture add. David shares battle-tested frameworks for non-employee referrals, reveals which metrics actually mislead leadership teams, and explains when "people like us" thinking becomes toxic to innovation. Key Takeaways ➡ 90% of referrals come from the same 5-10% of employees in most companies ➡ Non-employee referrals often outperform employee referrals because they have no vested interest ➡ Time-to-fill is fundamentally flawed because it varies wildly based on role complexity and external factors ➡ Applicant-to-interview ratios mislead executives who focus on efficiency over quality outcomes ➡ Companies depending on single sourcing channels face catastrophic risk when that channel disappears ➡ Culture fit hiring led to product stagnation when entire teams couldn't adapt to rapid development methods ➡ Gamification of referral programs with point systems increased quality while reducing quantity ➡ Dashboard metrics show real-time data for operators; scorecard metrics show strategic progress for executives ➡ The "big red bus theory" applies to sourcing: lose your main channel, lose your pipeline ➡ Hiring for tomorrow's growth requirements beats filling today's immediate seat needs Chapters 00:00 - Intro and David's Background 02:47 - Why "Who Do You Know" Still Rules Recruiting 08:17 - Common Referral Mistakes Recruiters Make 12:30 - Reference Checks as Referral Goldmines 16:48 - Non-Employee Referral Strategies 24:32 - Metrics vs Meaning: What Misleads Executives 32:03 - Dashboard vs Scorecard Philosophy 41:04 - Culture Fit vs Culture Add Dilemma 52:27 - Who Should Be Our Next Guest 54:44 - Closing Question: Hire for Tomorrow Sound Bites "We're not hiring widgets. These aren't machines. We're hiring people, and people trust recommendations from people they know." "Better to find out it's not working at three months than twelve months. Better now than later." "Are we hiring for tomorrow's growth or just filling today's seats? That's the question that separates strategic recruiting from reactive seat-filling." Guest Info Name: David JaramilloCompany: Canyon Rach (Talent Acquisition Leader)LinkedIn: linkedin.com/in/davidjaramilloExpertise one-liner: Cross-industry TA veteran who transforms referral programs and builds metrics frameworks that drive strategic hiring decisions across hospitality, finance, IT, and healthcare sectors.
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    1 h
  • I Got 6 Job Offers in 2 Weeks After Being Laid Off" How LinkedIn Transparency Built a Million-Dollar Search Firm with Julia Arpag on Shally's Alley
    Aug 8 2025
    What if getting laid off with a newborn was actually the best thing that ever happened to your career? Julia Arpag, CEO of a bootstrapped search firm, proves that massive career leaps and radical LinkedIn transparency can build a profitable recruiting business from scratch. Her unconventional approach to intake calls, candidate vetting, and hiring manager calibration is rewriting the playbook for elite talent acquisition. In this episode we talk about Julia's journey from AmeriCorps volunteer to startup CEO, her four-step technical vetting process that actually works, and why she believes LinkedIn content strategy is the ultimate free marketing machine. You'll hear exactly how she handles resistant hiring managers, scales organically without burning cash, and why measuring hires instead of activity metrics changed everything for her team. Key Takeaways: ➡ Julia received 6 job offers within 2 weeks of being laid off, which sparked her decision to start her own search firm ➡ 100% of her business growth came from LinkedIn transparency and content strategy - zero paid advertising ➡ Her intake calls include unusual questions about cultural add and emotional intelligence, not just technical skills ➡ Calibration calls within 48 hours of initial candidate profiles ensure radical alignment with hiring managers ➡ She maintains about 4 active candidates per requisition as the optimal pipeline metric ➡ Her 4-step technical vetting process: verbal screen, technical screen, take-home assessment, and evidence review ➡ Company scaled organically and profitably with just 6 team members: 1 director, 2 sourcers, 1 recruiter, 2 ops managers ➡ Compensation is tied directly to hires made, not activity metrics like emails sent or submittals ➡ Daily iteration of Boolean search strings and creative sourcing tactics uncover new prospect pools ➡ She advocates measuring decision support value even when recruiter candidates aren't ultimately hired Chapters: 00:00 - Intro 02:47 - From AmeriCorps to CEO: The Massive Career Leaps 08:15 - Getting Laid Off Led to 6 Job Offers in 2 Weeks 12:30 - LinkedIn Transparency as Free Marketing Strategy 18:45 - The Secret Sauce: Intake, Calibration, and Iteration 25:20 - Four-Step Technical Vetting Process 32:10 - Handling Resistant Hiring Managers 37:25 - Scaling Organically Without Burning Cash 42:15 - Why Hires Matter More Than Activity Metrics Sound Bites: "I took a course on LinkedIn posting the very day I decided to start my business - that transparency literally drove all my revenue." "Activity metrics like submittals and emails don't reflect true impact. Compensation should align with actual hires, period." Guest Info:Name: Julia ArpagWebsite: https://www.alignedrecruitment.com/ LinkedIn: https://www.linkedin.com/in/julia-arpag/Expertise: CEO of startup search firm specializing in elite technical recruiting and LinkedIn content strategy
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    51 min