”If you don’t give the market the story to talk about, they’ll define your brand’s story for you."

This week, get a sneak peek at an episode of Marketing Happy Hour to hear :

• A look into Génesis' story and journey building Leisarà
• The elements of a powerful and compelling brand
• How to craft a converting website

Get ready to be inspired and empowered.

Resources:

She Will Be: Finding Her Why Free Resource Download

Leisarà Online Community

Meet Your Hosts:

Génesis Warner

Cassie Tucker

Shop Leisarà:

https://leisara.com/

”Adversity is one of life's greatest teachers."

This week, we're updating you on the recent obstacles we've been facing and projects we've been working on. More specifically, we cover:

• Lessons reinforcing the importance of resiliency and remembering your "why"
• Challenges that come with launching a business or building a brand
• How to navigate building your network

Get ready to be inspired and empowered.

Resources:

She Will Be: Finding Her Why Free Resource Download

Leisarà Online Community

Meet Your Hosts:

Génesis Warner

Cassie Tucker

Shop Leisarà:

https://leisara.com/

Meet Your Hosts:

Génesis Warner

Cassie Tucker

Shop Leisarà:

https://leisara.com/

”Design is the silent ambassador of your brand.”

This week, we're continuing the conversation on Branding 101 with a breakdown of the steps to crafting your visual brand.

• Identifying your target market
• Writing your mission statement and defining your values
• Building your visuals like your logo, colors, fonts
• Using your visuals properly across digital and print channels

Get ready to be inspired and empowered.

Resources:

What is Branding? from Hubspot

She Will Be: Finding Her Why Free Resource Download

Leisarà Online Community

Meet Your Hosts:

Génesis Warner

Cassie Tucker

Shop Leisarà:

https://leisara.com/

“Branding is the art of differentiation”

In this episode, we kick off a 2-part episode series on Branding 101. This week, we introduce the subject with a discussion on:

• How branding is defined
• Why it's important to ALL businesses
• Common misconceptions - including "it's just a logo and colors"
• How branding drives business success
• Defining marketing versus branding

Get ready to be inspired and empowered.

Resources:

What is Branding? from Hubspot

She Will Be: Finding Her Why Free Resource Download

Leisarà Online Community

Meet Your Hosts:

Génesis Warner

Cassie Tucker

Shop Leisarà:

https://leisara.com/

“Get out, realize your dream, and go for it.”

Today, we're joined by our first-ever guest and dear friend, Gaby Miller. Gaby shares her personal journey from building a corporate career to starting a family, to launching her own brand. We discuss:

• What Gaby's brand is and the solution she provides to customers
• How she juggles building a family and following her dreams
• The roadblocks Gaby has faced starting an Etsy shop
• Gaby's words of encouragement for other women going after their goals
• Why she decided to just go for it

Get ready to be inspired and empowered.

Shop Gaby's Digital Planning Products

Resources:

She Will Be: Finding Her Why Free Resource Download

Leisarà Online Community

Meet Your Hosts:

Génesis Warner

Cassie Tucker

Shop Leisarà:

https://leisara.com/

"Never limit yourself. You can be a mom and pursue your dreams simultaneously."

Génesis is back after a brief hiatus for a discussion on motherhood and entrepreneurship. We discuss challenges, lessons learned, and the reality of finding harmony in this stage of life. Plus, we share:

• What Génesis learned from launching Leisarà while her children were young
• Strategies for time management as a mom and entrepreneur
• Common fears mompreneurs face and how to overcome them

Get ready to be inspired and empowered.

Resources:

She Will Be: Finding Her Why Free Resource Download

Leisarà Online Community

5 Ways Motherhood Makes You a Better Entrepreneur

Meet Your Hosts:

Génesis Warner

Cassie Tucker

Shop Leisarà:

https://leisara.com/

"It’s not enough to have lived. We should be determined to live for something."

In this episode, we introduce our first ever free resource to you - She Will Be: Finding Her Why. Plus, we discuss discovering your purpose and important steps to take along this journey like:

• Analyzing your personal values and finding a purpose that aligns with them
• Questions to ask yourself to define your 'why'
• Discovering accountability on the journey towards your goals with a strong support system

Get ready to be inspired and empowered.

Resources:

She Will Be: Finding Her Why Free Resource Download

Leisarà Online Community

Meet Your Hosts:

Génesis Warner

Cassie Tucker

Shop Leisarà:

https://leisara.com/