What if I told you 85% of your Shopify store visitors walk away with nothing? Not a product. Not a download. Not even a cheeky 10% off code. In this short but powerful episode, I break down why that’s a massive missed opportunity and how you can flip the script with a simple strategy I call the “Irresistible Offer.” With industry conversion rates averaging just 2% to 3%, it’s time to stop obsessing over the sale and start focusing on brand affinity, lead capture, and long-term relationship building. A free shaker bottle or ebook might just be your secret weapon to 10X your ROI. Seriously.

Key Take-aways: 🎁 Give everyone something – Don’t let non-buyers bounce. Offer something of value to every visitor. 📉 Ecomm truth bomb – Even the best Shopify sites convert only 10-15% of traffic. The rest? Poof. 📬 Brand affinity beats hard sells – A free gift and a handwritten note can crush a cold ad every time. 📈 You’re playing the long game – It’s not about the first sale. It’s about building trust and future buys. 💡 You don’t need to be a celebrity – You can still create celebrity-level trust with smart touchpoints.

What do couches, saunas, and custom engagement rings have in common? They're all being sold on Shopify, and most customers don’t want to pay full price up front. In this episode, I sit down with Diana Birsan, former Shopify PM turned founder of Downpay, the app enabling partial payments and flexible checkout experiences for high-ticket, made-to-order, and pre-order products. We dive into the psychology of deposits, how Downpay achieved $50M in GMV in its first year, and why BNPL might actually be hurting your store. With conversion rates improving up to 47% for some merchants, this isn’t just a payments tweak — it could be your next growth unlock. If you sell anything custom, expensive, or built-to-order on Shopify, this one’s for you.

Key Take-aways

• Partial payments build trust and increase conversions, especially for high-ticket, made-to-order products.

• Merchants using Downpay have seen up to a 47% increase in conversion rates.

• Buy Now Pay Later (BNPL) solutions like Klarna or Afterpay can cost merchants 6–10% of every sale and often aren’t ideal for custom or delayed delivery products.

• Downpay integrates natively with Shopify’s checkout — no duplicate orders, no analytics mess.

• Storing cards on file and setting custom charge triggers (on delivery, fulfillment, or X days later) gives merchants control.

• Offering deposits can tap into buyer psychology, including the powerful “sunk cost fallacy” to reduce cancellations.

• Downpay is especially effective for furniture, jewelry, saunas, motorcycles, and even events or workshops.

• It can be installed and launched within minutes, with no disruption to your current checkout flow.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

• Diana Birsan on LinkedIn: https://www.linkedin.com/in/dianabirsan/
• Downpay: https://shopify.pxf.io/mO1RND
• Flair Delivery Scheduler: https://www.getflair.io
• Shopify Flow: https://bit.ly/shopify-flow
• Shopify Plus Info: https://shopify.pxf.io/YR0WNe
• Bold Commerce Apps: https://www.boldcommerce.com/shopify

Special Offer: Try Downpay with a 14-day free trial. Plans start at just $9.99/month with low transaction fees. Custom pricing available for merchants doing over $100K/month.

Your Shopify business doesn’t live or die by your homepage layout or Facebook ad targeting. It lives and dies by you. In this episode, I open up about something most founders avoid talking about: burnout. Turns out, 70% of entrepreneurs experience mental health issues, and lack of sleep alone can drop your cognitive performance by up to 40%. If you’re not sleeping, moving, eating, or thinking clearly... your business might not be either.

🧠 Your business is a reflection of your habits When your health and mindset suffer, so does your creativity, motivation, and decision-making.

💪 The four pillars of personal performance Exercise, sleep, nutrition, and mindfulness—when one falls, they all do.

⏳ Create space for thinking Your best ideas won’t come from your inbox. They’ll come when you’re walking the dog or in the shower.

📉 Burnout is a silent killer More businesses fail because the founder checks out—not because the strategy was bad.

⚡ Flow state is your secret weapon You can’t get into flow without a solid foundation. But once you’re in, it’s a superpower.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold