What if I told you 85% of your Shopify store visitors walk away with nothing? Not a product. Not a download. Not even a cheeky 10% off code. In this short but powerful episode, I break down why that’s a massive missed opportunity and how you can flip the script with a simple strategy I call the “Irresistible Offer.” With industry conversion rates averaging just 2% to 3%, it’s time to stop obsessing over the sale and start focusing on brand affinity, lead capture, and long-term relationship building. A free shaker bottle or ebook might just be your secret weapon to 10X your ROI. Seriously.

Key Take-aways: 🎁 Give everyone something – Don’t let non-buyers bounce. Offer something of value to every visitor. 📉 Ecomm truth bomb – Even the best Shopify sites convert only 10-15% of traffic. The rest? Poof. 📬 Brand affinity beats hard sells – A free gift and a handwritten note can crush a cold ad every time. 📈 You’re playing the long game – It’s not about the first sale. It’s about building trust and future buys. 💡 You don’t need to be a celebrity – You can still create celebrity-level trust with smart touchpoints.

What do couches, saunas, and custom engagement rings have in common? They're all being sold on Shopify, and most customers don’t want to pay full price up front. In this episode, I sit down with Diana Birsan, former Shopify PM turned founder of Downpay, the app enabling partial payments and flexible checkout experiences for high-ticket, made-to-order, and pre-order products. We dive into the psychology of deposits, how Downpay achieved $50M in GMV in its first year, and why BNPL might actually be hurting your store. With conversion rates improving up to 47% for some merchants, this isn’t just a payments tweak — it could be your next growth unlock. If you sell anything custom, expensive, or built-to-order on Shopify, this one’s for you.

Key Take-aways

• Partial payments build trust and increase conversions, especially for high-ticket, made-to-order products.

• Merchants using Downpay have seen up to a 47% increase in conversion rates.

• Buy Now Pay Later (BNPL) solutions like Klarna or Afterpay can cost merchants 6–10% of every sale and often aren’t ideal for custom or delayed delivery products.

• Downpay integrates natively with Shopify’s checkout — no duplicate orders, no analytics mess.

• Storing cards on file and setting custom charge triggers (on delivery, fulfillment, or X days later) gives merchants control.

• Offering deposits can tap into buyer psychology, including the powerful “sunk cost fallacy” to reduce cancellations.

• Downpay is especially effective for furniture, jewelry, saunas, motorcycles, and even events or workshops.

• It can be installed and launched within minutes, with no disruption to your current checkout flow.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

• Diana Birsan on LinkedIn: https://www.linkedin.com/in/dianabirsan/
• Downpay: https://shopify.pxf.io/mO1RND
• Flair Delivery Scheduler: https://www.getflair.io
• Shopify Flow: https://bit.ly/shopify-flow
• Shopify Plus Info: https://shopify.pxf.io/YR0WNe
• Bold Commerce Apps: https://www.boldcommerce.com/shopify

Special Offer: Try Downpay with a 14-day free trial. Plans start at just $9.99/month with low transaction fees. Custom pricing available for merchants doing over $100K/month.

Your Shopify business doesn’t live or die by your homepage layout or Facebook ad targeting. It lives and dies by you. In this episode, I open up about something most founders avoid talking about: burnout. Turns out, 70% of entrepreneurs experience mental health issues, and lack of sleep alone can drop your cognitive performance by up to 40%. If you’re not sleeping, moving, eating, or thinking clearly... your business might not be either.

🧠 Your business is a reflection of your habits When your health and mindset suffer, so does your creativity, motivation, and decision-making.

💪 The four pillars of personal performance Exercise, sleep, nutrition, and mindfulness—when one falls, they all do.

⏳ Create space for thinking Your best ideas won’t come from your inbox. They’ll come when you’re walking the dog or in the shower.

📉 Burnout is a silent killer More businesses fail because the founder checks out—not because the strategy was bad.

⚡ Flow state is your secret weapon You can’t get into flow without a solid foundation. But once you’re in, it’s a superpower.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

What if one simple phone call could double your Shopify customer lifetime value? In this episode of the Shopify1Percent podcast, I break down a surprising data point we uncovered at Bold: customers who talk to someone from your company are up to 2X more likely to become loyal, repeat buyers. Whether it’s post-purchase onboarding, feature education, or just a friendly check-in, this small human touch could be your biggest Shopify retention hack.

📞 A single phone call post-purchase can double activation rates 💬 Human interaction builds trust, boosts LTV, and increases review rates 🔥 Don’t call them customers until they buy twice — treat them like leads until then 📦 Set up simple filters in your Shopify dashboard to track who to call 🎯 Even a bad support call can drive higher retention than no call at all

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

In this episode, I unpack two deceptively simple questions that could radically change how you approach your Shopify business: “What would this look like if it were easy?” and “What should go on your do-not-do list?”

Most entrepreneurs waste 80% of their time on tasks that barely move the needle. Let’s flip that. If you’re aiming to grow faster and work smarter, this one’s for you.

Key Take-aways:

💡 Ask better questions, get better results. The right question can unlock simpler, smarter paths in your business. 📉 Cut the noise. Most Shopify merchants are drowning in to-dos that don’t grow revenue. Time to trim. 🚫 Create a “Do Not Do” list. Seriously. Some things just need to be deleted, not delegated. 🤖 Leverage tools & AI. Easy often means automated – use tech to make your workflow lighter. 📈 Focus on needle-movers. 95% of your results likely come from 5% of your actions. Prioritize like a pro.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

Smart Passive Income Podcast by Pat Flynn: https://www.shopify1percent.com/

Ever wonder what separates okay Shopify subscription brands from the ones getting acquired for $100M+? In this episode, I dive into one powerful insight I’ve seen again and again after working with thousands of Shopify subscription businesses. Whether you’re already running a recurring model or just considering it, this will change how you think about replenishment, curation, and access. Spoiler: top brands aren’t picking just one—they’re doing all three. And it’s working. Big time.

☕ Replenishment isn’t enough: If your subscription is just product delivery, you’re replaceable 📦 Top brands mix models: The best combine replenishment, curation, and access to drive LTV 💰 Subscription fatigue is real: Your customers will churn unless there's more value than just the product 🎯 Access wins loyalty: VIP perks, exclusive content, or founder calls keep subscribers hooked 📊 It’s not theory—it’s data: Top-performing Shopify brands are using this blended model already

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Bold Commerce: https://boldcommerce.com Shopify1Percent Podcast: https://www.shopify1percent.com

What if I told you that 45% of Shopify stores doing over $1M a year don’t use a reviews app? In this episode, I sit down with Jeremy Horowitz, ex-Gorgias, investor, and the guy who’s worked with Kim Kardashian and over 17,000 Shopify brands. We got to dig deep into the hidden data behind what 7-figure Shopify merchants are really using to grow. We talk app adoption trends, Shopify Plus vs Advanced (and why Plus might be a trap), repeat order rates that attract investors, and what most merchants are doing wrong when it comes to subscriptions and reorders. If you want to get into the top 3% of all Shopify merchants, this episode’s your blueprint.

• 84% of million-dollar Shopify stores use email/SMS — but only 55% use reviews

• Shopify Plus isn’t the golden ticket — most brands under $20M may be better off on Advanced

• The real reason Shopify Capital might be hurting more merchants than it helps

• Repeat purchase rate between 10–40% is the sweet spot for investors

• WhatsApp is the new SMS — especially outside North America

• The best brands don’t rely on hacks — they build sustainable, cash-flow-positive machines

• Tech stacks are simplifying — fewer apps, more impact

• Categories like Reviews are shifting to “Social Proof” with embedded video and UGC

• Investor red flags: MCA debt, no channel diversity, key-person risk

• Tools like Cocoa AI are showing 20–40x ROI on abandoned cart flows — in WhatsApp.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Jeremy Horowitz on LinkedIn: https://www.linkedin.com/in/jeremyhorowitz/ Cocoa AI: https://www.mycoco.ai Gorgias Helpdesk: https://www.gorgias.com Judge.me Reviews App: https://judge.me VideoWise (UGC & video reviews): https://www.videowise.com Shopify Plus Info: https://www.shopify.com/plus Bold Commerce Apps: https://www.boldcommerce.com/shopify VideoWise - https://videowise.com/

I recorded this one while walking my dog, but don’t let the casual stroll fool you, this might be one of the most important things you can do to grow your Shopify store. Studies show up to 80% of website visitors bounce within the first 60 seconds, and if your homepage doesn’t hook them fast, it doesn’t matter how great your product or funnel is. On my stroll I break down the three things every visitor needs to FEEL right away to stick around, and buy.

Key Take-aways 🧠 OMG, That’s Me! – Why instant identification is the fastest path to conversion 👯 I’m Not Alone – How to build trust by validating your visitor’s problem 🧭 Can You Lead Me? – Show them you have the solution and guide them forward 🐶 Bonus: How to use quizzes as conversion rocket fuel (and why good clicks matter) 🎥 Don’t just say it—how testimonials and video boost believability 🧪 Why you need to user test your homepage (and a tool that makes it easy)

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold