In today’s episode, I’m joined by seasoned entrepreneur and business coach, Robin Waite. We talk about the essentials of starting and scaling a business in 2024. Robin highlights the simplicity of entrepreneurship when driven by genuine passion and strategic thinking, debunking common myths we hear about the necessity of extensive capital and coaching. Robin sees entrepreneurship as a path for nearly anyone committed.

Key Takeaways:

Validate Your Idea:
Robin stresses the importance of pitching your business idea to a substantial number of people to gauge its potential before fully committing resources. This validation can save time, effort, and capital from being misdirected.

Embrace Minimalism in Startup Resources:
Entrepreneurs don't need to have extensive equipment or resources to start. Often, using what is readily available or easily accessible can prove sufficient to get off the ground, reflecting a lean startup methodology.

Understanding Market Needs:
A successful business hinges on understanding and proving market demand for your product or service, then efficiently packaging and scaling your solution. This approach ensures that the business is not only viable but also primed for growth.

I hope you enjoyed this episode as much as I did. Robin is a wealth of knowledge, and I highly recommend you check out his book “Take Your Shot”.

About Robin Waite:

Robin Waite is a dynamic and inspiring public speaker, author, and international business coach. He is passionate about helping others succeed and reach their full potential, and his energy and enthusiasm are contagious. With over 20 years of experience as an entrepreneur and business coach, Robin has a wealth of knowledge and practical insights to share with his audiences

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

I’m joined by Michael Watkins, a renowned expert in leadership transitions and author of the bestseller The First 90 Days. Michael, who was recently inducted into the Thinkers 50 Management Hall of Fame, shares invaluable insights drawn from his decades of aiding leaders in effectively assuming new roles and driving organizational change. This episode is packed with wisdom for entrepreneurs seeking to elevate their strategic leadership and value-creation capabilities.

What you'll learn:

🔑 Practical Experience Over Formal Training - Michael shares the "70-20-10" theory, highlighting that 70% of leadership development is derived from on-the-job experiences, In contrast to the limited impact of formalized leadership programs compared to practical, hands-on challenges.

🔑 The Importance of a Supportive Trio - Effective leaders benefit significantly from having a robust support system comprising advisors, coaches, and mentors. Michael discusses how each plays a distinct yet complementary role in a leader's growth and adaptation to new challenges.

🔑 Strategic Adaptation Is Key - In today’s fast-paced environment, leaders must develop the ability to adapt strategically in real time. Michael shares strategies for leaders to enhance their strategic thinking capabilities, ensuring they can navigate and thrive amidst constant change.

This episode is a must-listen for any entrepreneur eager to refine their leadership skills and push their strategic boundaries. We need great leaders in the world, and they can become value-creating machines! Michael’s insights serve as a guiding light for navigating the complex journey of leadership and value creation.

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

Michael J. McFall is the co-founder and co-CEO of BIGGBY® COFFEE, a leading coffee franchise in the United States. With a career path that advanced from being a barista to a coffee titan, Michael exemplifies the power of hard work and hands-on experience. His leadership philosophy prioritizes people and purpose over profits (a familiar theme with great leaders we’ve seen on the show) reflecting his belief in the transformative power of purpose-driven business.

Michael shares insights from his journey to the top of the industry which are a must listen to for any budding or seasoned entrepreneur.

Key Takeaways:


Embrace Small Challenges: Entrepreneurs should consider their businesses as platforms for addressing societal challenges, even on a small scale, to create meaningful impact and creating value.

The Importance of Value Creation: The journey of an entrepreneur should focus on creating value that is not just financial but also emotional and spiritual, ensuring a balanced contribution to society. We can create an impact with our work and business beyond our imaginations.

Growth Through Engagement: Personal and professional growth are intertwined. Entrepreneurs should foster environments that encourage this dual growth, facilitating continuous learning and adaptation. When people level up, so does business, so does impact. It’s a win-win.

This was a fun and insightful conversation with another value creator who understands the importance of people in the workplace. Too often money is put over doing the right thing and creating true lasting value. What did you learn from this episode? I’d love to know!

For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/