In this episode, Mary Schwartz and Stephanie Worley discuss the intricacies of the client journey in veterinary practices. They explore the importance of understanding the client experience from the initial search for a veterinarian to follow-up care after an appointment. Key themes include the significance of effective communication, the role of technology in enhancing client interactions, and strategies for building trust and managing expectations regarding costs. The conversation emphasizes the need for veterinary practices to optimize each stage of the client journey to improve client satisfaction and retention.
27 min