Most of us didn’t start our businesses dreaming about keywords and algorithms — we just wanted to help people and share what we love. But at some point, we realize: if people can’t find us, we can’t help them.

In this episode, we’re talking about when SEO actually matters, when it’s okay to follow your gut instead, and how to make those choices without losing your voice or your sanity.

Listen in to hear:

• What SEO really means (in normal-people language)
• When it’s worth the time and energy — and when it’s not
• How we’ve handled SEO in our own blogs, websites, and podcast titles
• The risks of ignoring search completely (and how to balance strategy with soul)
  
  

Get Your Free Action Guide: SEO Made Simple: A Soulful Strategy Checklist

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

If you’ve ever wondered whether a coach or consultant is really worth it - or felt scared of wasting money - you’re not alone.

In this episode, Laurie and Becky talk about how the right kind of help can completely change your business (and your confidence).

Together, they’ll unpack how to find experts who actually get you - your values, your voice, and your vision - so your investments move you forward with more clarity and peace.

Listen in to hear:

• Why outside help can accelerate your growth when it’s aligned
• How to tell if someone’s a true fit or just a shiny promise
• The difference between hiring from pressure vs. hiring from peace
• Real questions to filter coaches, consultants, and experts through wisdom and gut instinct

Get Your Free Action Guide: The Alignment Map For Coaches & Consultants

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Every entrepreneur faces that tension between playing it safe and stepping into growth.

In this episode, we share the best and worst money we’ve ever spent, from big wins to expensive lessons, and what helped us start spending with more confidence and less guilt.

You’ll walk away seeing every dollar you spend (or save) as part of your leadership, not a test of your worth.

Listen in to hear:

• How to tell the difference between a real investment and a shiny distraction
• Why it’s okay to spend money before you feel totally “ready”
• The lessons that helped us stop wasting money — and start learning from it
• How to think about time, tools, and training like a grounded business owner
• Simple reflection questions to decide what’s truly worth it right now

Get Your Free Action Guide: Smart Spending Check-In

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

We built our businesses for freedom, but it’s easy to forget we’re the ones who get to choose what that looks like.

In this episode, we’re talking about building breaks and sabbaths into real life, like how Becky planned her postpartum time off and how Laurie gave her team December off last year.

Together, we’re unpacking how rest can be strategic, time can be led with wisdom, and seasons can actually serve the life we’re building.

Here’s what we’re covering:

• How to lead with emotional intelligence in how we plan and protect time
• The difference between rest that restores and rest that distracts
• What we learned from planning intentional time off (and what we’d do differently)
• Practical ways to design seasons that fit your real life and business

Get Your Free Action Guide Here: A Smart Soulful Rhythm Reset Planner

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Running a business doesn’t have to mean constant hustle, overwhelm, or insecurity.

In this episode, we’re sharing the biggest mistakes we’ve seen women make at every stage, including a few we’ve learned the hard way - things that waste time, drain energy, or pull us away from what really matters.

We’ll talk about how to work with focus, build healthy rhythms, and create a business that fits your real life.

We’ll cover:

• Trying to sell before you’ve built a real community
• Building your life around your business instead of the other way around
• Copying what works for someone else instead of finding what fits you
• Believing God will “just make it happen” instead of learning a real strategy
• Forgetting that your capacity changes with your season

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

It’s easy to overthink content and freeze up in front of the blank screen. But content doesn’t have to be complicated. We just overthink it.

In this episode, we’ll talk about how to take the pressure off your content, share one real piece of your bigger story, and post in a way that actually connects.

We’ll cover:

• The difference between social content, free content, and paid content
• How to simplify your message without watering it down
• Three core buckets: Relatable, Helpful, and Vision
• Why consistent, human connection beats a perfect plan

Get Your Free Action Guide: 25 Plug-and-Play Content Prompts

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Burnout isn’t a badge of honor — it’s a warning sign. Too many women build their businesses at a pace that costs them peace, sleep, or connection.

In this episode, we’re talking about how to build rhythms that honor your capacity, your faith, and your current season — so your business can grow without draining you.

We’ll cover:

• How to notice when your capacity is slipping
• What boundaries look like in real life (not theory)
• How faith and emotional health anchor your energy
• Ways to stay consistent across changing seasons

Get your free action guide: Boundaries & Balance in Business

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Feeling stuck doesn’t mean you’ve failed. It means you’re ready for clarity.

Many women spin their wheels in business because of hidden roadblocks like comparison, lack of focus, or fear of moving forward.

In this episode, we’ll unpack why you feel stuck and what to do to get momentum back.

We’ll cover:

• 3 hidden reasons you feel stuck (it’s not laziness)
• Simple shifts to restart momentum right away
• How community + accountability keep you from spinning again
• Why clarity matters more than hustle

Join the Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community

Rate, Review, & Follow Becky & Laurie on Apple Podcasts

"I love Laurie & Becky and the Smart Soulful Business Podcast!!" << If that's like you, please consider rating and reviewing our show! This helps Smart Soulful Business support and reach more people -- just like you! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about this episode!

Also, if you haven’t done so already, follow the podcast. This is the best way to stay updated on the new episodes we release weekly. If you’re not following, there’s a good chance you’ll miss out on future episodes. Follow now!

Follow Us:
Website: www.smartsoulfulbusiness.com
Instagram: www.instagram.com/smartsoulfulbusiness
Facebook: www.facebook.com/smartsoulfulbusiness
Pinterest: www.pinterest.com/smartsoulfulbusiness
Smart Soulful Business Facebook Community: www.smartbusiness.thrivecart.com/soulful-strategy-community