Épisodes

  • 335 Answers To Over 20 Instagram Marketing Questions

    335 Answers To Over 20 Instagram Marketing Questions
    Sep 17 2021

    Social Media Lab Instagram Marketing Survey 2021

    Want to learn how other agencies and social media managers are doing Instagram marketing and get inspired?

    The Social Media Lab recently surveyed digital marketing agencies and social media managers to see how they use Instagram. We received 335 responses to our “Instagram Marketing Survey 2021.”

    The following information will give you insight into how the average Instagram user utilizes Instagram daily.

    Instagram Marketing Survey 2021 Results

    Highlights from the Instagram Marketing Survey:

    Instagram marketing was very important or extremely important to 64.77% of survey respondents.

    • 66.27% spend between 1-3 hours on Instagram daily.
    • 90.75% view Instagram Stories.
    • Instagram Reels are viewed by 68.96% of those surveyed.
    • 94.93% post at least once per week to the Instagram feed.

    Full survey here: https://www.agorapulse.com/social-media-lab/insgtagram-marketing-survey-2021/
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    11 min
  • The Social Media Lab Live 100th Episode!

    The Social Media Lab Live 100th Episode!
    Jul 26 2021
    The Social Media Lab Live 100th Episode! Join us as we reflect on the past 100 episodes, talk about ups and downs, changes to the show and maybe even have some trivia, giveaways and old friends on the show! What is the Social Media Lab LIVE? Social Media Lab LIVE is hosted by me, Scott Ayres, the Content Scientist at the Social Media Lab. It’s a weekly show where I talk about social media marketing with expert guests and is always testing something!!! I use Restream to power all of my live shows on Facebook and YouTube. Get started with Restream for free at www.restreamlive.com With Restream Studio, you can: — Launch & demonstrate new products — Drive flash sales & promotional offers — Host interviews, Q&As, or podcasts
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    44 min
  • Should Your Facebook Live Stream Begin with a Countdown Timer?

    Should Your Facebook Live Stream Begin with a Countdown Timer?
    Jul 5 2021
    Is it best to start a Facebook live with a countdown timer? The Social Media Lab tested Facbook countdown timers for you.
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    15 min
  • Should You Go Live on Amazon Live?

    Should You Go Live on Amazon Live?
    May 17 2021
    Amazon Live has quickly become another live streaming platform for creators to build an audience and make an income, leading the Social Media Lab to wonder what would happen if we started a new account on Amazon Live.
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    17 min
  • Twitter Marketing Survey Results

    Twitter Marketing Survey Results
    Apr 15 2021
    Social Media Lab Twitter Marketing Survey The results of the “Social Media Lab 2020 Twitter Marketing Survey” are in, and here are some of the highlights: 19% don’t tweet links 44% tweet at least 1 video per month 79% spend more than 1 hour per day on Twitter Each quarter, the Social Media Lab will publish results from social media network-specific surveys conducted during the previous quarter. Our goal is to find out how each platform is being used, and year over year notate any trends seen. The Social Media Lab began surveying Twitter users in November 2020 to determine if any trends in Twitter marketing could be discovered.
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    16 min
  • Social Media Lab Update Q1 Update

    Social Media Lab Update Q1 Update
    Mar 30 2021
    Welcome to the Social Media Lab podcast, powered by Agorapulse. In this episode, we go over updates to the Social Media Lab podcast!!!
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    11 min
  • Instagram Stories Ads or Feed Ads: Which is Better?

    Instagram Stories Ads or Feed Ads: Which is Better?
    Feb 2 2021
    In the past three years, Instagram has undergone many changes, adding features such as Reels and IGTV. Plus, Stories are even more popular today than three years ago. So, we felt it was time to test again to see if anything has changed on Instagram ads. We formed a hypothesis based on our previous study. Hypothesis: Instagram Story ads produce more clicks and a lower CPC than Instagram feed ads. 
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    13 min
  • Does Using the Word "FREE" Hurt Twitter Ads Traffic?

    Does Using the Word "FREE" Hurt Twitter Ads Traffic?
    Jan 7 2021
    Does using the word "FREE" impact Twitter ads results??? We ran a $1000 test to find out! Social Media Lab is powered by Agorapulse. 
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    9 min