What does it really take to build a seven figure spa without sacrificing your sanity, your family time, or your joy for the business?

In this powerful episode of Spa Marketing Made Easy, Daniela sits down with Fola, founder of Gizel Atlanta, who scaled her med spa to seven figures in just three and a half years. But this isn't just another revenue story. This is about the internal journey from hustling harder to leading smarter, from proving yourself to giving yourself grace, and from equating your worth with your revenue to defining success as freedom.

Fola shares her transformation from burnout to balance, revealing how cultural values, personal development, and strategic leadership created sustainable growth. If you've ever felt guilty for resting, struggled with people pleasing tendencies, or wondered if you're cut out for this level of business ownership, this conversation will shift something inside you.

In this episode, we discuss:

• How entrepreneurial upbringing shapes your leadership style and self belief

• The moment Fola realized she was resenting the business she built with passion

• Why "giving yourself grace" isn't soft, it's strategic for sustainable growth

• How to identify when team members fit your current business stage versus your next level

• The four step hiring process that reduced turnover and drama

• Why time freedom and financial freedom define success more than revenue goals

• How personal development and therapy make you a better business leader

• The danger of tying your self worth to your business performance

• Building a business that supports your family instead of stealing from it

Resources Mentioned in Episode #468: From Burnout to Balance: Building a Seven Figure Spa Without Losing Yourself

• Gizel Atlanta on Instagram

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

Still winging your spa marketing? Creating promotions five days before they launch? Handling everything yourself because "it's easier than explaining it"? That approach might have gotten you to six figures, but it's the exact reason you're stuck there.

In this episode, Daniela breaks down the real cost of winging it in your spa business and reveals exactly what strategic, systems-based businesses do differently. From last-minute marketing that leaves money on the table to systems living exclusively in your head, you'll discover where the gaps are and how to fix them.

Whether you're doing $20K or $40K per month, this episode will show you how to work smarter instead of harder and why AI adoption isn't optional anymore.

In this episode, we discuss:

• The three major places winging it shows up in spa businesses (and what it's costing you)

• Why the approach that got you to $250K won't get you to $500K or beyond

• How to use custom GPTs to train your team and document your systems

• The mindset shift required to move from service provider to Spa CEO

• A five-step action plan to stop winging it and start building strategically

• Why AI adoption is critical for staying competitive in 2026 and beyond

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

Can you really step out of the treatment room, go back to school, AND keep your spa thriving? In this inspiring episode, Daniela sits down with Susan, a spa owner who did exactly that.

After 13 years in esthetics and 7 years building her own practice, Susan shares her journey from solo esthetician in a 250 square foot suite to leading a multi-provider spa while pursuing her nursing degree. You'll hear the real story of navigating her first hire before maternity leave, learning from team turnover, building systems that actually work, and making the strategic decision to step back from client care to focus on growth.

Whether you're solo and wondering if hiring is right for you, or you're already managing a team and feeling stuck between the treatment room and CEO role, this conversation will give you the roadmap and courage you need.

In this episode, we discuss:

• How to prepare for your first hire (and what Susan wishes she knew before maternity leave)

• The systems you actually need in place before bringing on team members

• How to transition loyal clients to other providers without losing them

• Strategic ways to step out of the treatment room while maintaining revenue

• Planning for business continuity during life events like pregnancy or injury

• Building a team that can operate independently while you pursue other goals

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.