Peel season is upon us - who’s ready to host your most profitable event yet? In this episode of Spa Marketing Made Easy, Daniela breaks down how to pull off a “Shed the Dead” mini peel party - without the stress or event hangover.

Learn the difference between a scaled-down mini event and an open house; why this format rewards you and the client on the same day; how to price, market, sell packages, and follow up like a pro; and how one spa generated nearly $50K in a single day.

What you’ll learn during this episode:

• The unique role of mini events, and why they outperform open-house-style formats

• Your step-by-step event framework—offer, ticket, delivery, packages, follow-up

• The sweet spot: 10–16 participants, 30-minute services, “blueprint” workflow

• Winning marketing plans—strategic outreach, gain/logic/fear messaging, carousel content

• Client follow-up strategies and how to upsell, cross-sell, and down-sell with care

• Real revenue formulas that show how one event can make $6K–$50K+ in one day
  
  

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

If you're ready to scale your spa - whether that's upgrading equipment in your current location or expanding to multiple sites - this episode is your step-by-step guide to doing it efficiently.

I sat down with Kevin Wyler from Medical Spa Supply to unpack the pitfalls of scaling - from inconsistent equipment and clerical chaos to transport logistics and supply chain headaches. He shares how a “McDonald’s-style” systems approach can give you freedom, ensure consistency, and save your weekends - and not just your sanity.

We also dig into:

• Who should lead scaling efforts—CEO or operations manager?

• Handling build-out delays, tariffs, and supply issues

• Streamlining equipment procurement with ease

• How to scale like a franchise—minus the cookie-cutter

Turn your expansion from overwhelming to optimized-this episode is a must-listen for spa leaders ready to grow.

What you’ll learn during this episode:

• Why scaling without systems leads to burnout

• The importance of equipment consistency across locations

• Best practices for outsourcing equipment logistics

• How to manage timetables during build-outs

• Tips for navigating tariffs and supply-chain issues

• What early-stage spa owners need when building from scratch

Resources Mentioned in Episode #450: Scaling Smarter: How to Equip and Expand Your Spa Without Losing Your Sanity

• Medical Spa Supply

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Have you ever wondered how you’ll step away from your spa - retirement, sale, succession? If the thought makes you freeze, you're not alone. In this episode of Spa Marketing Made Easy, Daniela opens up about the critical importance of planning your exit strategy well before you need it.

Discover why putting this off could cost you tens or even hundreds of thousands of dollars—and how even smaller spa owners can walk away with six-figure payouts if they prepare thoughtfully. Whether your business is $50K or $2M, here’s your guide to planning your freedom—and building your spa legacy.

What you’ll learn during this episode:

• Why exit planning can’t be an afterthought

• Value factors that make your spa sellable, even if you’re not at $2M+

• Exit options for different revenue scenarios

• Multiples, add-backs, and what buyers actually pay for

• The importance of preparation vs. going to market unprepared

• Year-by-year checklist: Spiral your way to an exit-ready business

Resources Mentioned in Episode #449: What’s Your Exit Strategy? Planning a Profitable Spa Exit, Step by Step

• Spa Marketing Made Easy EP 350 with Ben Hernandez (private equity insights)

• EP 422 with Susan Voss (spa acquisitions)

• Main Street Millionaire by Codie Sanchez (business acquisition strategies)

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!