If medically assisted weight loss is part of your revenue stream, this episode is non-negotiable.

I sat down with attorney, spa owner, and compliance educator Courtney Walker to unpack the current chaos around GLP-1s—semaglutide, tirzepatide, and the like.

From cease and desist letters to compounding confusion to trademark traps, Courtney breaks down what’s really going on and how you can move forward with confidence. Whether you’re all-in on weight loss programs or just exploring, you need to know your legal and operational options.

What you’ll learn during this episode:

• What’s changing around compounded GLP-1s—and why it matters for spa owners

• The real difference between legal risk vs. operational compliance

• How cease and desist letters work—and what to do if you receive one

• What pharmaceutical companies are targeting next

• How to vet pharmacies, avoid marketing violations, and stay in your lane legally
  
  

Resources Mentioned in Episode #EP 440: Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker

• Courtney on Instagram: @itscourtapproved

• www.courtapprovedaesthetics.com

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Ads are always changing—but your budgeting system shouldn’t.

In this episode of Spa Marketing Made Easy, I sit down with Tara (my go to ads strategist) to break down how much spa CEOs should actually be spending on marketing—based on three common business stages:

• Maintenance: Hold steady & replace lost clients

• Growth: Scale month-over-month

• Hyper Growth: Seize big promotional moments like Black Friday

Learn the exact percentage of revenue you should allocate in each stage, plus how to measure ad performance vs. SEO or referrals—so your marketing dollars aren’t a guess, but a powerful investment.

What you’ll learn during this episode:

• How to identify your current stage: maintenance, growth, or hyper growth

• What % of revenue to invest in marketing during each phase

• Why budgeting by stage protects your profits and alerts you if you're under-investing

• How to split your marketing dollars between ads and “analog” tactics (50/50)

• Why tracking lead source quality is critical: SEO vs ads vs referral

Resources Mentioned in Episode #439: Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?

• Register for the webinar on How Spa Owners & Aestheticians Are Using Social Ads to Get More Clients on Autopilot

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Candice Johnson didn’t start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for herself and her team.

In this inspiring episode of Spa Marketing Made Easy, Candice shares her journey from working in national waxing franchises to launching her own thriving waxing and skincare brand, Candee Skin. With 16 employees, a million-dollar location, and big dreams of franchising, Candice is a powerful example of what’s possible when faith, leadership, and purpose-driven business align.

Whether you’re still in the treatment room or on your way out, this episode will give you a fresh wave of motivation—and a reminder that leadership is about lifting others as you climb.

What you’ll learn during this episode:

• How Candice transitioned from employee to 7-figure spa owner

• The role of transparency and teamwork in her success

• What she did when she couldn’t make payroll—and how that moment changed her leadership

• Why she’s prioritizing financial literacy and sustainable growth

• Her vision for franchising and the legacy she’s creating
  
  

Resources Mentioned in Episode #438: Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story

• Follow Candee Skin on Instagram → @candice.mjohnson

• Connect with Candice on LinkedIn → http://linkedin.com/in/candiceclariett/

• Visit Candice's website → http://candeeskin.com/

Listen to the full episode here: https://www.addoaesthetics.com/podcast/ep438

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Failure. It’s one of the scariest words for entrepreneurs - but what if we’ve been thinking about it all wrong?

In this solo episode of Spa Marketing Made Easy, Daniela shares a heartfelt story about a birthday weekend, a sourdough flop, and the unexpected business wisdom that came from both. If you’ve ever launched something that didn’t land, hired the wrong person, or felt the sting of putting your heart into your spa only to feel disappointed by the outcome - this episode is for you.

You’ll walk away with a powerful mindset shift and a reminder that failure doesn’t mean you're off track. It means you’re in the arena.

What you’ll learn during this episode:

• Why failure isn’t a stop sign—it’s feedback

• How to extract lessons from what didn’t go as planned

• The truth about shame, self-doubt, and entrepreneurial growth

• Why progress—not perfection—is the real measure of success
  
  

Resources Mentioned in Episode #437: What If Failure Isn’t the End - But the Beginning?

• Worthy by Jamie Kern Lima

• Sara Blakely’s “What did you fail at today?” practice

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

If you’re a spa owner stuck in the treatment room, fully booked, and running on fumes—you’re not alone. But if your goal is to build a spa business that’s scalable, sustainable, and doesn’t rely on you doing every treatment, this episode is for you.

In this solo episode of Spa Marketing Made Easy, I’m walking you through the step-by-step CEO shift—from being the overworked solo provider to becoming the visionary leader of your company.

With over 1,600 spa professionals supported through our programs, we’ve identified three categories spa owners fall into when they’re stuck in client care—and the exact strategies to help you move forward.

What you’ll learn during this episode:

• The 3 categories most spa owners fall into when they’re stuck in the treatment room

• How to start shifting your schedule even if hiring feels impossible

• What to do when you’ve been burned by bad hires

• The strategy for shifting client flow to a new provider without losing revenue

• How to calculate your CEO milestones and build your exit plan from the room
  
  

Resources Mentioned in Episode:

Download the FREE Checklist: Your Step-by-Step Guide to Getting Out of the Treatment Room

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com/

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

Scope of practice. Compliance. Legislation. These might not be the flashiest spa industry buzzwords—but they’re critical to your long-term success and sustainability as a spa CEO.

In this essential episode of Spa Marketing Made Easy, I’m joined by Paulina from Spakinect, a leading expert in med spa compliance and legislation, to break down the most important legal shifts happening in our industry right now—and what you need to do to stay protected.

From new state-specific regulations to the importance of good faith exams, we cover everything you didn’t learn in esthetics school but absolutely need to know to avoid costly mistakes and confidently lead your business in 2025.

What you’ll learn during this episode:

• The truth behind recent legislative changes in Texas—and what it means for other states

• What really defines a good faith exam (and why it’s not optional)

• How to stay compliant even as laws change without your knowledge

• The role of esthetic coalitions and associations in protecting your spa

• Why compliance is a strategic advantage—not just a legal requirement

Resources Mentioned in Episode #434 - Compliance + Scope of Practice: What Spa Owners Need to Know in 2025

• Learn more about Spakinect → https://www.spakinect.com/

• Follow Spakinect on Instagram → @spakinect

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

You might be on Instagram every day—but is that really where your best business partnerships are?

In this episode of Spa Marketing Made Easy, I’m diving into a platform that spa owners often overlook—LinkedIn. And trust me, if you want to build real, strategic, and scalable partnerships that help you grow your spa beyond client-by-client bookings, this platform is non-negotiable.

LinkedIn isn’t just for job hunters—it’s where the decision-makers are. It’s where CEOs are having real conversations, building collaborations, and expanding their influence. If you’re ready to get out from behind your treatment room and step fully into the Spa CEO role, LinkedIn needs to be part of your strategy.

What you’ll learn during this episode:

• Why LinkedIn is a goldmine for strategic, local business partnerships

• How to use search tools to find and connect with aligned professionals

• The difference between foundational vs. tactical marketing strategies

• Why your personal brand matters more than your spa’s company page

• How to position yourself as a leader in your local market (without ads!)
  
  

Resources Mentioned in Episode #433: Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale

• Connect with Daniela on LinkedIn

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

IG / @addoaesthetics

WEB / addoaesthetics.com

YOUTUBE / @addoaesthetics

LINKEDIN / @addoaesthetics

WANT MORE FROM ADDO AESTHETICS?
Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com

Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/

ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!