Ever wonder why your posts on TikTok and Instagram aren't getting the traction you're hoping for? Today we're sitting down with Aisley Autumn to talk about leveling-up your social media posts to connect with your audience - no matter what size that might be.

Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz

Follow Aisley Autumn:
Instagram - https://www.instagram.com/aisleyautumn
TikTok - https://www.tiktok.com/@aisleyautumn
Spotify - https://open.spotify.com/artist/06BUhgwXbee2peKgy5RmYF?si=0uz7FqWgRvCezRi3SWQt3g&nd=1&dlsi=eef01e8eec384866

Timestamps:
0:00 - Trying Different Trends on Instagram/TikTok
5:59 – Purple Cow Approach and Connecting with Your Audience
14:57 - Exploring Her Branding and Inspirations
36:52 - Exploring Content Formats on Social Media

Today we're starting a new series with our first guest Menna. Kirk and Menna sit down to discuss her music and branding, and explore different ways to communicate those through her social media.

Follow Menna on Instagram - https://www.instagram.com/mennanation

Listen to Menna on Spotify - https://open.spotify.com/artist/5kLvMAFanr3jQ7iuciSCuM?si=fWAqBLPKTYuqd07QCsghsg

Timestamps:
0:00 - 20 Songs and No Budget for Promotion
4:10 – What are You Trying to Say with Your Music?
8:04 - Philosophy Behind Your Branding
24:27 - What's Your New Music About?
32:10 - Translating Your Story to TikTok
39:18 - Exploring Content Formats on Social Media

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Creative burnout is difficult to navigate, especially in the music industry. So today, we're talking with Nashville songwriter Allison Morris about 3 specific ways that creatives can avoid burnout.

Timestamps:
0:00 - Burnout in the Music Industry
4:08 – Step 1
15:39 - Step 2
26:40 - Step 3
32:09 - Final thoughts

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Check out our TikTok!