You might know The All-American Rejects most recently from their viral House Party Tour and opening for the Jonas Brothers' stadium tour this year. What's fascinating is how Tyson's been speaking out about the independent artist grind lately.

While major label artists are struggling with traditional models, he's been vocal about new approaches to building sustainable careers in music.

The perspective from someone who's seen both sides of the industry? That's what I want to dig into today.

Timestamps:
0:00 - Intro
1:00 – NPR Clip
5:04 - Commerce and art clip
11:21 - Pardon My Take clip

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So you've built up a pretty big following on Instagram and TikTok - what's next? Today we're sitting down with Kate Cosentino to talk about her approach to content strategy and what to do once you've built up an audience on social media.

Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz

Follow Kate Cosentino:
Instagram - https://www.instagram.com/katemcosentino
Spotify - https://open.spotify.com/artist/3J9oPSOtWiwtitCxyKWD1v?si=hlhkcRIzTESLHmI5oaWsmg&nd=1&dlsi=1404aea101214007
TikTok - https://www.tiktok.com/@katemcosentino

Timestamps:
0:00 - How You've Been Doing on Social Media
6:58 – Goals For The Future
10:00 – Content Strategy Discussion
21:50 – Core Principles of Content
37:30 – 1,000 Loyal Fans and Brand Positioning
52:43 – Content Format Examples

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Today we're sitting down with Emily Rose to debunk some of the biggest myths about being a mom and having a career in the music industry.

Timestamps:
0:00 - Intro
0:41 – Lie Number 1
4:33 - Lie Number 2
10:25 - Lie Number 3
15:23 - Lie Number 4
23:02 - Lie Number 5

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