You might know The All-American Rejects most recently from their viral House Party Tour and opening for the Jonas Brothers' stadium tour this year. What's fascinating is how Tyson's been speaking out about the independent artist grind lately.

While major label artists are struggling with traditional models, he's been vocal about new approaches to building sustainable careers in music.

The perspective from someone who's seen both sides of the industry? That's what I want to dig into today.

Timestamps:
0:00 - Intro
1:00 – NPR Clip
5:04 - Commerce and art clip
11:21 - Pardon My Take clip

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So you've built up a pretty big following on Instagram and TikTok - what's next? Today we're sitting down with Kate Cosentino to talk about her approach to content strategy and what to do once you've built up an audience on social media.

Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz

Follow Kate Cosentino:
Instagram - https://www.instagram.com/katemcosentino
Spotify - https://open.spotify.com/artist/3J9oPSOtWiwtitCxyKWD1v?si=hlhkcRIzTESLHmI5oaWsmg&nd=1&dlsi=1404aea101214007
TikTok - https://www.tiktok.com/@katemcosentino

Timestamps:
0:00 - How You've Been Doing on Social Media
6:58 – Goals For The Future
10:00 – Content Strategy Discussion
21:50 – Core Principles of Content
37:30 – 1,000 Loyal Fans and Brand Positioning
52:43 – Content Format Examples

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Today we're sitting down with Emily Rose to debunk some of the biggest myths about being a mom and having a career in the music industry.

Timestamps:
0:00 - Intro
0:41 – Lie Number 1
4:33 - Lie Number 2
10:25 - Lie Number 3
15:23 - Lie Number 4
23:02 - Lie Number 5

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It can feel virtually impossible to find an audience starting out as an independent artist. So today we're sitting down with Rachel Rose to talk about leveraging different content formats on Instagram and TikTok to connect with an audience.

Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz

Follow Rachel Rose:
Instagram - https://www.instagram.com/rachelrosemusic
Spotify - https://open.spotify.com/artist/3zkvyeL7lN2eqIzfW1fFfK

Timestamps:
0:00 - Moving to Nashville
3:00 – Exploring Her Music and Branding
29:42 - Exploring Content Formats on Social Media

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Ever wonder why your posts on TikTok and Instagram aren't getting the traction you're hoping for? Today we're sitting down with Aisley Autumn to talk about leveling-up your social media posts to connect with your audience - no matter what size that might be.

Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz

Follow Aisley Autumn:
Instagram - https://www.instagram.com/aisleyautumn
TikTok - https://www.tiktok.com/@aisleyautumn
Spotify - https://open.spotify.com/artist/06BUhgwXbee2peKgy5RmYF?si=0uz7FqWgRvCezRi3SWQt3g&nd=1&dlsi=eef01e8eec384866

Timestamps:
0:00 - Trying Different Trends on Instagram/TikTok
5:59 – Purple Cow Approach and Connecting with Your Audience
14:57 - Exploring Her Branding and Inspirations
36:52 - Exploring Content Formats on Social Media

Today we're starting a new series with our first guest Menna. Kirk and Menna sit down to discuss her music and branding, and explore different ways to communicate those through her social media.

Follow Menna on Instagram - https://www.instagram.com/mennanation

Listen to Menna on Spotify - https://open.spotify.com/artist/5kLvMAFanr3jQ7iuciSCuM?si=fWAqBLPKTYuqd07QCsghsg

Timestamps:
0:00 - 20 Songs and No Budget for Promotion
4:10 – What are You Trying to Say with Your Music?
8:04 - Philosophy Behind Your Branding
24:27 - What's Your New Music About?
32:10 - Translating Your Story to TikTok
39:18 - Exploring Content Formats on Social Media

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Creative burnout is difficult to navigate, especially in the music industry. So today, we're talking with Nashville songwriter Allison Morris about 3 specific ways that creatives can avoid burnout.

Timestamps:
0:00 - Burnout in the Music Industry
4:08 – Step 1
15:39 - Step 2
26:40 - Step 3
32:09 - Final thoughts

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Why do we all hate networking, yet are constantly being told to network to thrive in the music industry? Our guest today is Mark Maxwell, author of "Networking Kills: Success Through Serving" - and we're defining what success in the music industry looks like, and breaking down a better alternative to networking.

Timestamps:
0:00 - Defining Success in the Music Industry
2:38 - The Problem with Networking
5:50 - Redefining Success for Artists
13:46 - Overcoming Scarcity Mindset
20:43 - A Better Alternative to Networking
29:36 - The Importance of Craft and Creativity
33:42 - Building Lasting Relationships in Music
37:13 - Artists That Have Done It Well
44:36 - The Heart of Service in Music

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