Épisodes

  • "Why Aren't My Social Media Posts Getting Views?"
    Oct 13 2025

    Ever wonder why your posts on TikTok and Instagram aren't getting the traction you're hoping for? Today we're sitting down with Aisley Autumn to talk about leveling-up your social media posts to connect with your audience - no matter what size that might be.

    Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz

    Follow Aisley Autumn:
    Instagram - https://www.instagram.com/aisleyautumn
    TikTok - https://www.tiktok.com/@aisleyautumn
    Spotify - https://open.spotify.com/artist/06BUhgwXbee2peKgy5RmYF?si=0uz7FqWgRvCezRi3SWQt3g&nd=1&dlsi=eef01e8eec384866

    Timestamps:
    0:00 - Trying Different Trends on Instagram/TikTok
    5:59 – Purple Cow Approach and Connecting with Your Audience
    14:57 - Exploring Her Branding and Inspirations
    36:52 - Exploring Content Formats on Social Media

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    1 h et 14 min
  • How Do I Market My Music with No Money?
    Oct 6 2025

    Today we're starting a new series with our first guest Menna. Kirk and Menna sit down to discuss her music and branding, and explore different ways to communicate those through her social media.

    Follow Menna on Instagram - https://www.instagram.com/mennanation

    Listen to Menna on Spotify - https://open.spotify.com/artist/5kLvMAFanr3jQ7iuciSCuM?si=fWAqBLPKTYuqd07QCsghsg

    Timestamps:
    0:00 - 20 Songs and No Budget for Promotion
    4:10 – What are You Trying to Say with Your Music?
    8:04 - Philosophy Behind Your Branding
    24:27 - What's Your New Music About?
    32:10 - Translating Your Story to TikTok
    39:18 - Exploring Content Formats on Social Media

    Check out our Instagram!
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    1 h et 12 min
  • 3 Ways Creatives Can Avoid Burnout
    Sep 29 2025

    Creative burnout is difficult to navigate, especially in the music industry. So today, we're talking with Nashville songwriter Allison Morris about 3 specific ways that creatives can avoid burnout.

    Timestamps:
    0:00 - Burnout in the Music Industry
    4:08 – Step 1
    15:39 - Step 2
    26:40 - Step 3
    32:09 - Final thoughts

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    37 min
  • Why Artists HATE Networking (Is There Another Way?)
    Sep 15 2025

    Why do we all hate networking, yet are constantly being told to network to thrive in the music industry? Our guest today is Mark Maxwell, author of "Networking Kills: Success Through Serving" - and we're defining what success in the music industry looks like, and breaking down a better alternative to networking.

    Timestamps:
    0:00 - Defining Success in the Music Industry
    2:38 - The Problem with Networking
    5:50 - Redefining Success for Artists
    13:46 - Overcoming Scarcity Mindset
    20:43 - A Better Alternative to Networking
    29:36 - The Importance of Craft and Creativity
    33:42 - Building Lasting Relationships in Music
    37:13 - Artists That Have Done It Well
    44:36 - The Heart of Service in Music

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    1 h et 1 min
  • 5 Branding Mistakes That New Artists Make
    Aug 25 2025

    Today we're walking through the top 5 most common branding mistakes made by new artists. Our guest today is James Muriel, a brand consultant who comes from the branding agency world in London and worked on CeCe Winans' Grammy Award Winning Album “Let Them Fall in Love.”

    Timestamps:
    0:00 - Why Branding Matters
    5:03 - Defining Brand and Brand Positioning
    13:26 - Red Bull Branding
    16:37 - Branding Mistake Number 1
    23:59 - Branding Mistake Number 2
    35:05 - Branding Mistake Number 3
    39:05 - Branding Mistake Number 4
    50:05 - Branding Mistake Number 5

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    59 min
  • How to Make Your First $100,000 on Social Media
    Aug 18 2025

    Today we're walking through how to scale from $0 to $100,000 per year on social media as an artist. To help us navigate this journey, our guest is a talent manager for 30 content creators with a combined 4 million followers. She specializes in managing micro-influencers and turning their platforms into profitable businesses.

    Timestamps:
    0:00 - Intro
    1:44 - Starting from $0 on social media
    10:07 - Making $10k from social media
    23:08 - Making $50k
    31:04 - Making $100k
    40:55 - Revenue streams for creators

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    55 min
  • Year 1 vs Year 10 of Being an Indie Artist (with Spencer Crandall)
    Aug 11 2025

    Today we're sitting down with Spencer Crandall as he enters his 10th year as an independent artist - currently with over 500 million streams and more than 3 million followers on TikTok. We're walking through Year 1 to Year 10 of his career to learn how he got to where he is now, and how you can use his strategies to level-up your career as an artist today.

    Timestamps:
    0:00 - Intro
    2:17 - Year 1
    14:11 - Year 3
    22:27 - Year 5
    37:50 - Year 10
    49:48 - How Do You Spend Your Time?
    51:22 - Revenue Percentages
    55:07 - Tips for New Artists
    58:58 - Streaming Revenue

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    1 h et 4 min
  • The Secret Way Artists Make BANK
    Aug 4 2025

    Let's talk about one of the strategies that artists use to make some serious money that you might not know - sync licensing. Today we're diving into the world of sync licensing and exploring its significance as a growing revenue stream for independent artists. What do these deals look like, and how can artists leverage them in their careers?

    Timestamps:
    0:00 - Intro
    0:58 - Understanding Revenue Streams in Sync Licensing
    8:53 - How Artists Can Break Into the Sync World
    12:48 - What Do Sync Deals Look Like?
    24:39 - What Makes an Artist Better to Work With
    28:38 - How to Look for Sync Libraries
    31:04 - Movie Trailers and Sound Design
    37:45 - Different Sync Libraries
    45:26 - The Impact of AI on Sync Licensing

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    56 min