Ever wonder why your posts on TikTok and Instagram aren't getting the traction you're hoping for? Today we're sitting down with Aisley Autumn to talk about leveling-up your social media posts to connect with your audience - no matter what size that might be.

Interested in your own artist content strategy audit? Take our Brand Archetype Quiz (5 min) then schedule a time here: https://know-name.involve.me/artist-brand-archetype-quiz

Follow Aisley Autumn:
Instagram - https://www.instagram.com/aisleyautumn
TikTok - https://www.tiktok.com/@aisleyautumn
Spotify - https://open.spotify.com/artist/06BUhgwXbee2peKgy5RmYF?si=0uz7FqWgRvCezRi3SWQt3g&nd=1&dlsi=eef01e8eec384866

Timestamps:
0:00 - Trying Different Trends on Instagram/TikTok
5:59 – Purple Cow Approach and Connecting with Your Audience
14:57 - Exploring Her Branding and Inspirations
36:52 - Exploring Content Formats on Social Media

Today we're starting a new series with our first guest Menna. Kirk and Menna sit down to discuss her music and branding, and explore different ways to communicate those through her social media.

Follow Menna on Instagram - https://www.instagram.com/mennanation

Listen to Menna on Spotify - https://open.spotify.com/artist/5kLvMAFanr3jQ7iuciSCuM?si=fWAqBLPKTYuqd07QCsghsg

Timestamps:
0:00 - 20 Songs and No Budget for Promotion
4:10 – What are You Trying to Say with Your Music?
8:04 - Philosophy Behind Your Branding
24:27 - What's Your New Music About?
32:10 - Translating Your Story to TikTok
39:18 - Exploring Content Formats on Social Media

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Creative burnout is difficult to navigate, especially in the music industry. So today, we're talking with Nashville songwriter Allison Morris about 3 specific ways that creatives can avoid burnout.

Timestamps:
0:00 - Burnout in the Music Industry
4:08 – Step 1
15:39 - Step 2
26:40 - Step 3
32:09 - Final thoughts

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Why do we all hate networking, yet are constantly being told to network to thrive in the music industry? Our guest today is Mark Maxwell, author of "Networking Kills: Success Through Serving" - and we're defining what success in the music industry looks like, and breaking down a better alternative to networking.

Timestamps:
0:00 - Defining Success in the Music Industry
2:38 - The Problem with Networking
5:50 - Redefining Success for Artists
13:46 - Overcoming Scarcity Mindset
20:43 - A Better Alternative to Networking
29:36 - The Importance of Craft and Creativity
33:42 - Building Lasting Relationships in Music
37:13 - Artists That Have Done It Well
44:36 - The Heart of Service in Music

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Today we're walking through the top 5 most common branding mistakes made by new artists. Our guest today is James Muriel, a brand consultant who comes from the branding agency world in London and worked on CeCe Winans' Grammy Award Winning Album “Let Them Fall in Love.”

Timestamps:
0:00 - Why Branding Matters
5:03 - Defining Brand and Brand Positioning
13:26 - Red Bull Branding
16:37 - Branding Mistake Number 1
23:59 - Branding Mistake Number 2
35:05 - Branding Mistake Number 3
39:05 - Branding Mistake Number 4
50:05 - Branding Mistake Number 5

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Today we're walking through how to scale from $0 to $100,000 per year on social media as an artist. To help us navigate this journey, our guest is a talent manager for 30 content creators with a combined 4 million followers. She specializes in managing micro-influencers and turning their platforms into profitable businesses.

Timestamps:
0:00 - Intro
1:44 - Starting from $0 on social media
10:07 - Making $10k from social media
23:08 - Making $50k
31:04 - Making $100k
40:55 - Revenue streams for creators

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Today we're sitting down with Spencer Crandall as he enters his 10th year as an independent artist - currently with over 500 million streams and more than 3 million followers on TikTok. We're walking through Year 1 to Year 10 of his career to learn how he got to where he is now, and how you can use his strategies to level-up your career as an artist today.

Timestamps:
0:00 - Intro
2:17 - Year 1
14:11 - Year 3
22:27 - Year 5
37:50 - Year 10
49:48 - How Do You Spend Your Time?
51:22 - Revenue Percentages
55:07 - Tips for New Artists
58:58 - Streaming Revenue

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Let's talk about one of the strategies that artists use to make some serious money that you might not know - sync licensing. Today we're diving into the world of sync licensing and exploring its significance as a growing revenue stream for independent artists. What do these deals look like, and how can artists leverage them in their careers?

Timestamps:
0:00 - Intro
0:58 - Understanding Revenue Streams in Sync Licensing
8:53 - How Artists Can Break Into the Sync World
12:48 - What Do Sync Deals Look Like?
24:39 - What Makes an Artist Better to Work With
28:38 - How to Look for Sync Libraries
31:04 - Movie Trailers and Sound Design
37:45 - Different Sync Libraries
45:26 - The Impact of AI on Sync Licensing

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