What’s really holding you back from showing up online? For most business owners, it isn’t lack of strategy—it’s mindset.

In this episode of Stop the Scroll, we’re getting real about the fear of rejection, imposter syndrome, and the pressure to “look perfect” that keeps so many of us from sharing our stories.

We’re talking about how authenticity and resilience go hand-in-hand, and why letting go of perfection is the key to connection. If you’ve ever hesitated to hit “post,” this episode will give you both encouragement and practical strategies to get out of your head and into action.

Episode Highlights:

• Why authenticity builds trust—and why that matters more than polished perfection

• How to overcome fear of rejection, trolls, and overthinking

• Simple practices to boost resilience and confidence online

• Why remembering your why makes it easier to show up consistently

• Practical tips to create and post content—even when self-doubt creeps in

Resources & Mentions:

• Leading Lady Business Hub
• Schedule a call to chat about my Strategy Deep Dive.
• Free Download: Guide to Instagram Hooks

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you.

From three-minute Reels to reposting, new editing tools, location tracking (yikes), and DM upgrades, you’ll walk away knowing exactly which features to test, which to skip, and how to use them strategically without burning out.

As always, we’re breaking down what’s new, how it impacts your reach and engagement, and sharing our personal take on where these updates really fit into a smart business marketing plan.

Episode Highlights:

• The biggest changes Instagram just rolled out (and what they mean for creators & businesses)

• Why longer Reels can be a game changer for tutorials, transformations, and storytelling

• How to use the Repost feature to boost credibility and collaborate authentically

• The pros and cons of Instagram’s new location sharing—and why Heidi turned it off

• A quick-start checklist for testing new features without derailing your content strategy

• DM upgrades you should be using right now to stay connected with leads and clients

Resources & Mentions:

• Episode 71: Proven Marketing Strategies to Attract More Local Customers

• Connect on Instagram

• Schedule a Profile Audit

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door.

In this episode of Stop the Scroll, we’re sharing strategies that actually work for small, local businesses that want to stand out in their communities, connect with the right audience, and turn online followers into loyal, in-person customers.

Whether you’re a boutique owner, a coffee shop, a service-based business, or a nonprofit, you’ll learn how to make your marketing hyper-local, memorable, and measurable. These are the same tactics we use with clients to help them get found, get seen, and get chosen…without wasting time on strategies that don’t move the needle.

Episode Highlights:

• How to boost visibility with location tags, hyper-local hashtags, and UGC

• The power of local partnerships, events, and community involvement

• Simple profile tweaks that improve local SEO and conversions

• Low-budget ad strategies that reach the right people nearby

• Offline marketing ideas that actually get noticed (and remembered)

• How to measure if your local marketing is delivering results

Resources & Mentions:

• Episode 66: Why Going Viral isn’t a Strategy
• Schedule a Profile Audit

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com