In this first episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins reveals why active listening is the foundation of selling with confidence. Selling isn’t about pushing products—it’s about understanding why people buy and building genuine connections. Sally shares how to ask open-ended questions, use the “tell me more” technique, paraphrase to build trust, and stay fully present without judgment. By mastering the art of active listening, you’ll uncover your customer’s true needs, strengthen relationships, and confidently tailor your solutions—without ever feeling pushy, salesy, or gross.

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In this episode, Sally gets real about hitting rock bottom with burnout — and how she turned it around by simplifying systems and focusing on what really moves the needle.

You’ll learn the 3 biggest mistakes entrepreneurs make that keep them stuck, why shiny tools and busywork lead to burnout, and how to avoid feast-and-famine marketing cycles. Sally introduces her proven List Growth Made Easy Method (Build → Measure → Optimize) and shares client success stories that prove you don’t have to hustle endlessly to grow.

👉 Inside this episode, you’ll discover:

• Why busywork leads to burnout (and what to do instead)

• The “Core Four” tools you actually need to scale sustainably

• The Beetle Bomb vs. Tesla analogy for choosing smart systems

• The 3 magical steps to momentum: Build, Measure, Optimize

• How to spend 70% of your time on income-producing activities

• Real success stories from entrepreneurs who implemented this framework

✨ Takeaway: You’ll walk away with a practical roadmap to simplify your marketing, grow your email list consistently, and finally scale your business with ease.

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Are you constantly busy but never actually moving the needle in your business? In this episode, Sally unpacks the hidden cycle of procrastination that keeps coaches, speakers, authors, and course creators stuck in overwhelm and avoidance.

You’ll meet Penny the Procrastinator and Mia the Money Magnet — two avatars that will make you instantly see where you’re showing up in your business. Plus, Sally shares her personal journey of being trapped in the “hamster wheel” of busywork and perfectionism.

👉 By the end of this episode, you’ll:

• Recognize the 4 stages of procrastination (overwhelm → distraction → excuses → anxiety)

• Understand why awareness is the first step toward breaking free

• Identify whether you’re acting more like Penny or Mia in your daily business decisions

✨ Takeaway: Once you can spot your stage of procrastination, you can finally choose to step off the hamster wheel and move toward momentum.

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins