In this first episode of the Psychology of Selling Quick Tip series, Sally Sparks-Cousins reveals why active listening is the foundation of selling with confidence. Selling isn’t about pushing products—it’s about understanding why people buy and building genuine connections. Sally shares how to ask open-ended questions, use the “tell me more” technique, paraphrase to build trust, and stay fully present without judgment. By mastering the art of active listening, you’ll uncover your customer’s true needs, strengthen relationships, and confidently tailor your solutions—without ever feeling pushy, salesy, or gross.

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
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Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

In this episode, Sally gets real about hitting rock bottom with burnout — and how she turned it around by simplifying systems and focusing on what really moves the needle.

You’ll learn the 3 biggest mistakes entrepreneurs make that keep them stuck, why shiny tools and busywork lead to burnout, and how to avoid feast-and-famine marketing cycles. Sally introduces her proven List Growth Made Easy Method (Build → Measure → Optimize) and shares client success stories that prove you don’t have to hustle endlessly to grow.

👉 Inside this episode, you’ll discover:

• Why busywork leads to burnout (and what to do instead)

• The “Core Four” tools you actually need to scale sustainably

• The Beetle Bomb vs. Tesla analogy for choosing smart systems

• The 3 magical steps to momentum: Build, Measure, Optimize

• How to spend 70% of your time on income-producing activities

• Real success stories from entrepreneurs who implemented this framework

✨ Takeaway: You’ll walk away with a practical roadmap to simplify your marketing, grow your email list consistently, and finally scale your business with ease.

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

Are you constantly busy but never actually moving the needle in your business? In this episode, Sally unpacks the hidden cycle of procrastination that keeps coaches, speakers, authors, and course creators stuck in overwhelm and avoidance.

You’ll meet Penny the Procrastinator and Mia the Money Magnet — two avatars that will make you instantly see where you’re showing up in your business. Plus, Sally shares her personal journey of being trapped in the “hamster wheel” of busywork and perfectionism.

👉 By the end of this episode, you’ll:

• Recognize the 4 stages of procrastination (overwhelm → distraction → excuses → anxiety)

• Understand why awareness is the first step toward breaking free

• Identify whether you’re acting more like Penny or Mia in your daily business decisions

✨ Takeaway: Once you can spot your stage of procrastination, you can finally choose to step off the hamster wheel and move toward momentum.

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

In this Quick Tip episode, Sally shares how to turn those stacks of business cards into real connections using OmniSAM’s Networking Event Automation in a Box. Learn the three key steps: Capture contacts with a QR code, Connect instantly with personalized messages, and Convert through nurturing emails and social proof. Plus, hear Sally’s bonus tip on building a fast path, a slow path, and no dead ends so no lead ever falls through the cracks.

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Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

In this episode of Strategy with Sally, Sally walks you through OmniSAM™’s Business in a Box—your all-in-one system for automating workflows, managing leads, and scaling your business without drowning in admin. From lead magnets and funnels to email nurture sequences and appointment reminders, Sally explains how this powerful platform streamlines the entire customer lifecycle. Whether you’re tech-savvy and ready to dive in with the Quick Start Guide or prefer step-by-step support with the GSD (Get Sh*t Done) Workshop, you’ll discover how to set up your “team in a box” and save hours every week while building stronger client relationships.

👉 Join here: https://omnisam.com.au/coursecreationchallenge

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

In this Quick Tip episode of Straight Talk with Sally, Sally shares why your face and presence are your most powerful billboard as a coach. She explains the importance of staying consistent with your branding, creating content that educates, and building genuine relationships with your audience. Social media isn’t about quick wins—it’s about patience, trust, and authenticity. Sally shows you how to show up as your true self, overcome the nerves of going live, and use today’s platforms to connect, inspire, and grow your business without reinventing the wheel.

👩‍💻 Live Weekly Sessions with Sally Sparks-Cousins
🗓️ US/CA: Mondays @ 2PM PST
🗓️ AU/NZ: Tuesdays @ 9AM AEDT

Only 1 hour/week for 4 weeks — and you’ll walk away with a ready-to-sell course that students are excited to buy!

👉 Join the Free Course Creation Challenge

CourseCreationChallenge #OnlineCourses #OmniSAM #ValidateYourCourse #BuildAndLaunch #SallySparksCousins

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

🚀 Week 4: Strategy with Sally – Launch Your Course with Confidence
You’ve validated, structured, and pre-sold your course—now it’s time to launch and scale!

🎯 This week’s focus:
✅ Crafting your launch plan step-by-step
✅ Automating your delivery with the right systems
✅ Scaling strategies to turn your course into long-term income
✅ How to set yourself up for a 6–7 figure business

👩‍💻 Live Weekly Session with Sally Sparks-Cousins
🗓️ US/CA: Mondays @ 2PM PST
🗓️ AU/NZ: Tuesdays @ 9AM AEDT

It’s the final week of the challenge—walk away with a complete course, ready to launch and profit!

👉 Join here: https://omnisam.com.au/coursecreationchallenge

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

👩‍💻 Live Weekly Sessions with Sally Sparks-Cousins
🗓️ US/CA: Mondays @ 2PM PST
🗓️ AU/NZ: Tuesdays @ 9AM AEDT

Only 1 hour/week for 4 weeks — and you’ll walk away with a ready-to-sell course that students are excited to buy!

👉 Join the Free Course Creation Challenge

CourseCreationChallenge #OnlineCourses #OmniSAM #ValidateYourCourse #BuildAndLaunch #SallySparksCousins

Stay Connected & Get Exclusive Access:
Join the Private OmniSAM Community: omnisam.com.au/gsdgroup
Facebook Group: gsdfb.omnisam.com.au
Follow on Facebook: facebook.com/sallysparkscousins

Watch the Live Stream & Subscribe for More Updates:
OmniSAM YouTube: youtube.com/@omnisamsoftware
Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins