In this special episode of Struggles presented by NCBI, Chris Inman sits down with Phil Vedda of Vedda Printing to break down why traditional direct mail often underperforms and how pairing it with digital advertising changes the outcome.

Phil explains the real problem with one impression marketing and why most direct mail campaigns fail to convert on their own. He introduces Vedda Boost, a strategy designed to extend a single mailed piece into multiple digital impressions across platforms while keeping the audience and call to action consistent.

The conversation covers what types of businesses benefit most from direct mail plus digital, why business to consumer campaigns tend to outperform business to business efforts, and how smart retargeting turns website visits into second chances to convert. Phil also shares how Vedda Printing supports graphic designers through wholesale partnerships and how on demand apparel stores are helping growing companies maintain brand consistency across multiple locations.

This episode is ideal for business owners, marketers, and designers who want print campaigns that actually perform instead of relying on hope and one shot exposure.

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Struggles presented by NCBI welcomes Vic Ing, founder of Viking Sales Consultants, to share how he went from struggling with sales uncertainty to becoming a confident consultant getting clients to call him first. Vic breaks down the real mindset shifts and sales fundamentals that helped him win business consistently. We dig into sold-out networking, overcoming rejection, consultative selling, and the tools he uses to stay focused even when the pipeline gets shaky.

If you’re a business owner or sales professional who’s tired of chasing leads and wants a repeatable path to contract wins, Vic’s story will inspire you and give you practical ideas you can use this week.

In this episode you’ll learn:
• How Vic built sales confidence that drives results
• The exact practices that turned his network into revenue
• What to stop doing if you want prospects to warm up faster
• Real-world advice for more consistent sales conversations

Subscribe so you never miss an episode of Struggles with real business makers sharing the raw truth behind growth.

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When traditional banks say no, where do business owners turn next?

In this episode of Struggles presented by NCBI, Brian Butkowski sits down with Dana Korosi of Riverstone Capital Consultants to unpack the real struggles business owners face when trying to secure financing. Dana shares what happens behind the scenes when deals fall apart at the bank level and how storytelling, creativity, and experience can open doors others close.

With over 17 years in commercial finance, Dana explains why strong credit, realistic expectations, and clean financials matter more than most owners realize. From real estate deals and partner buyouts to misunderstood timelines and lender criteria, this conversation offers practical insight for any business owner who has ever felt stuck or frustrated trying to get funded.

If you have ever been told “you don’t check all the boxes,” this episode will help you understand why and what to do next.

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