In this episode of the Sustainable Coaching Podcast, Marilyn West talks directly to coaches who may be feeling frustrated, uncertain, or ready to give up on their business. As we approach Q4 and reflect on what this year has brought, Marilyn shares why now, despite economic challenges, is actually the perfect time to keep showing up, serving, and building your coaching business. She emphasizes that people need coaches and community more than ever, and she provides actionable strategies to help you navigate uncertainty while creating real impact.

Marilyn dives into the power of community as a growth strategy, the importance of consistent content, and the mindset shifts necessary to thrive during challenging times. This episode is packed with encouragement, insight, and practical steps that you can implement immediately to strengthen your coaching business and make a difference in your clients’ lives.

In this episode, you'll learn:

• How can you turn economic uncertainty into an opportunity for your coaching business?
• Why is building a community now more important than running ads or launching programs?
• What mindset shifts will help you stay consistent, serve authentically, and thrive as a coach?

Remember to join our free community, where we discuss these strategies in depth. Let’s build your business with confidence and sustainability!

Join the Community | Work with Me | LinkedIn

In this episode of the Sustainable Coaching Podcast, Marilyn West opens up about the hardest lesson I had to learn as a coach. You must understand the distinction between selling what you want to offer and what your audience is actually ready to buy. I share my personal journey of realizing that passion projects don’t always align with market demand and why this disconnect keeps so many coaches stuck with programs that don’t sell. You’ll hear the truth about why even the most well-crafted programs can fall flat and what it really takes to create offers that resonate and convert.

If you’ve ever launched something you poured your heart into only to hear crickets, this conversation will shift your perspective. I’ll walk you through how to listen to your audience, identify their most urgent problems, and package your expertise in a way that makes people excited to buy. This episode is about letting go of ego-driven offers and stepping into a strategy that allows you to serve more people while building a profitable coaching business.

In this episode, you'll learn:

• How do you know if you’re selling what you want versus what your audience actually needs?
• What immediate problems should you solve first to build trust and long-term clients?
• How can you break down your big signature program into entry points that sell?

Remember to join our free community, where we discuss these strategies in depth. Let’s build your business with confidence and sustainability!

Join the Community | Work with Me | LinkedIn

In this episode of the Sustainable Coaching Podcast, Marilyn West shares her official return after relocating from North Carolina to Florida! She opens up about what’s been happening behind the scenes, how this move has shifted her schedule, and the new changes coming to her coaching programs. She also reflects on the power of persistence through life’s transitions, and how staying consistent even when things look different.

You’ll also hear about her gratitude for both loyal listeners and new subscribers who continue to support this podcast, along with an invitation to upcoming workshops designed to help you prepare your coaching business for success. This episode is less about teaching and more about connecting, updating, and inspiring you to keep going no matter what season of change you may be in.

In this episode, you'll learn:

• How can persistence help you push through unexpected transitions in business and life?
• What shifts are happening inside my coaching programs and how could they benefit you?
• Why is adapting without abandoning your vision the key to long-term success?

Remember to join our free community, where we discuss these strategies in depth. Let’s build your business with confidence and sustainability!

Join the Community | Work with Me | LinkedIn