Page de couverture de ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Auteur(s): ROI Podcast™
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 ROI Podcast™ — the podcast formerly known as Sweat Equity - THE #1 BUSINESS / ENTREPRENEURSHIP + COMEDY PODCAST ON EARFF. Hosted by Producer, Head of Media & Mr. Manager, Eric Readinger, and President at Tocobaga**, Fractional CMO, Stand Up Comedian Law Smith... a robot wrote our description below. ROI Podcast™ — the podcast formerly known as Sweat Equity - is your go-to audio guide for realistic advice and actionable strategies to launch, grow, and scale your small business or startup. Join hosts Law Smith, a seasoned entrepreneur and fractional CMO with a background in stand-up comedy, and Eric Readinger, a marketing veteran and data-driven strategist, as they dissect the latest trends, interview successful founders, and unpack the hard-won lessons that fuel real business success. What You'll Get: - No fluff, just actionable insights: Ditch the empty platitudes and get practical advice you can implement right away. - Authentic conversations with real entrepreneurs: Hear unfiltered stories, failures, and triumphs from the people who've been in the trenches. - Humor meets strategy: Laugh while you learn, with Law's witty banter and Eric's data-backed insights. - Wide range of topics: From marketing and sales to leadership and funding, girthy podcast® - the podcast formerly known as Sweat Equity - covers it all. - Inspiring community: Join a network of like-minded entrepreneurs and learn from each other's experiences. **Tocobaga - B2B, B2C SMB Strategic Advisory & Omnichannel, Integrated Marketing AgencyROI Podcast™ Gestion et leadership Économie
Épisodes
  • How To Tell Women TikTok Is For Girls | ROI Podcast™ Ep. 494

    How To Tell Women TikTok Is For Girls | ROI Podcast™ Ep. 494
    Sep 11 2025
    ROI Podcast—the business show that doubles as a comedy roast—returns with Law Smith and Eric Readinger riffing on TikTok, attention spans, and why horoscopes are basically astrology’s version of fantasy football. This episode tackles: TikTok’s addictive algorithm vs. China’s “education-only” version. Why social media feels like narco-terrorism for your brain. The trader who used TikTok comments to turn $84K into $42M. Comedy, drag shows, group dances, and why dudes just don’t vibe with them. A DIY college fantasy football league idea that could flip into billions. If you like your business podcasts with more laughs than LinkedIn posts, hit subscribe and join the world’s #1 comedy-business podcast. Eric Readinger 0:02 Okey, dokey, Law Smith 0:06 Whoo, yeah, ah, I wear, I wear my DMX goggles, yeah. I mean, this is, like, the why is that? DMX, no, but it's like a guy. This is Malibu's Most Wanted. That's what this guy sounds like. Eric Readinger 0:27 Yeah, maybe I don't know. He's not real. So can to be whatever you want him to be in your mind, Law Smith 0:32 so he is. So I'm right, yes, you're right. I'm gonna do this like a chick, yeah, see, I'm right, Eric Readinger 0:36 right, because I can't be proven wrong. I'm right. Law Smith 0:40 I was telling a friend, it made me underthink, like dudes, it's much, much better Eric Readinger 0:46 life. Uh huh, yeah, not everything you think is right. Law Smith 0:52 Well before this turns into no man from Eric Readinger 0:55 your children's club. Law Smith 0:58 You know, we can only call that shit out because we empathize with that play. Welcome to ROI podcast, because this is the number one comedy business podcast in the world. Sometimes we talk about emo stuff like Eric Readinger 1:12 that. Oh yeah. Are we gonna get into it? Nah. Law Smith 1:15 Oh, come on. No, no, no, it's too fresh. Too fresh, okay, fresh wounds. But I did. Eric Readinger 1:23 I'm gonna go ahead and just point out the echo Enos. That's my bad when we rip Law Smith 1:28 it up the floor in the studio, fix it in post. We got some tools. Well, hey, man, we should tell everybody, because I like giving resources out. I'm the Suze Orman of digital resources. That's what I want to be. What? Yeah, Adobe has a podcast Audio Enhancer. It'll take out background noise. It'll take out we have a little buzz I could hear right now that we had two episodes ago or an episode ago that it took outably your headphone. No, when I listened to it later. One of the previous episodes we Eric Readinger 2:02 did. Okay, this is definitely the kind of entertainment people want to hear. Well, maybe Law Smith 2:06 I'm just saying, if you have audio you need to clean up. You can, it's for podcasts, they say. But you could probably use it. If you had audio you needed to clean up, like in a loud room or a conference or, you know, any kind of meeting or something, you can right? But I just like the easy, you know, drag and drop it in, boom, come back out. Five minutes. Eric Readinger 2:24 You're good, yeah, AI is great, loyal part. Law Smith 2:29 But like it, it AI, the LLM, you know, those language learning models of like Chad, GBT and Claude and perplexity, large Eric Readinger 2:39 language, excuse me, what did I say? Learning? Used to Law Smith 2:45 whatever rewind I got. There's too many acronyms in my head or abbreviations, but it's one of those things where it it's a whole to do, like you have to know, how do you hold to do? What happens was. And I think everybody's having this issue, I kind of try to push through it, because I know that outcomes of what you want to get out of it, like, organize this document for me. Like, instead of me having to do it, that's great. That's like, I love that part of it, right? And that's intuitive. But there's some things that aren't intuitive on how to talk to it. Yeah, nicely, you can be mean to it. I don't know if it affects it. Eric Readinger 3:29 Well, not yet. You go on their list, their robot Law Smith 3:33 list, that's fair. So you know, I would just say I like the easy things like that. Like, for this podcast I'll use, there will be a word counter that sem rush, I think, has out there that's just its own website. You can drop a whole paragraph in. It'll pull the keywords for you if you want that are most important. It'll, you know, do stuff like that. I like those kind of little tools. And if we do anything on the show, if we're if we add any value besides our guests wisdom that come on the show, we show you how to be a tool. It's some resources to be a tool. Perfect Circle, exactly. Good album, yeah. You know, I don't know if I want to get into the fantasy football stuff. Eric Readinger 4:19 I know. I mean, I thought we were gonna talk about something else, I'll tease it. Law Smith 4:23 Well, we were, you and I off air. Were bitching ...
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    34 min
  • How To Level Up Your Business w/ John Whitt | ROI Podcast™ ep. 493 | Law Smith @LawSmithWorks & Eric Readinger

    How To Level Up Your Business w/ John Whitt | ROI Podcast™ ep. 493 | Law Smith @LawSmithWorks & Eric Readinger
    Sep 2 2025

    Level up your business without the MBA price tag (or the LinkedIn humblebrag post). In this episode of the ROI Podcast®, Law Smith and Eric Readinger sit down with business coach and strategist John Whitt to break down the moves that actually scale a business. Think less "inspirational fluff" and more chess-master strategy meets real-world execution.

    From hiring A-level players and building trust-driven leadership, to ditching the myth of work-life balance in favor of work-life harmony, John reveals how to align your business so it fuels your actual life—not the other way around. Plus, we roast hot dog debates, raw dog jokes, and questionable lightning-round questions.

    🎯 What You’ll Learn:

    • How to attract and keep A-level employees without posting another boring Indeed ad

    • Why strategic servant leadership beats corporate buzzword soup

    • How to build consistency in revenue and operations with repeatable processes

    • Why "harmony" matters more than "balance" when running a business and a life

    • The simple process to write a business plan that doesn’t collect dust

    👉 Smash subscribe. Drop a five-star review. Or tell a friend who still thinks their small biz doesn’t need a process chart.
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    33 min
  • How To Find Your Niche For Your Business With Jermane Cheathem of CreatorsLearn.com | ROI Podcast™ ep. 491 | Law Smith @LawSmithWorks & Eric Readinger

    How To Find Your Niche For Your Business With Jermane Cheathem of CreatorsLearn.com | ROI Podcast™ ep. 491 | Law Smith @LawSmithWorks & Eric Readinger
    Aug 15 2025
    Jermaine Cheathem, an entrepreneur in the equipment finance niche, discusses his journey from starting in the industry to building a successful brokerage. He emphasizes the importance of leveraging networks and relationships, particularly with equipment sellers, to secure deals. Jermaine has traveled extensively, working from various countries, and highlights the challenges and benefits of a remote, lifestyle business. He advocates for the four-hour workday and shares his philosophy on entrepreneurship, stressing the need for resilience and self-reliance. Jermaine also touches on the supernatural aspects of human existence, suggesting that being human itself is a supernatural experience.

    Most people hunt customers. Jermane Cheathem hunts the sellers who already have them. In this punchy, practical episode, he breaks down how niching down into equipment finance—then partnering with dealers—creates leveraged B2B deal flow you can run from a laptop. We dig into choosing a niche using your actual relationships, an email‑only operating cadence, real‑world commission math, and the mindset to keep going when entrepreneurship gets lonely.

    You’ll hear:

    • A dealer‑first go‑to‑market that beats cold‑calling end users

    • Network audit → niche selection → repeatable deal flow

    • Example numbers for monthly‑payment financing and broker commissions

    • Remote‑work systems that keep a U.S. brokerage moving while you travel

    • Freedom vs. safety: the honest psychology behind building on your own

    Guest: Jermane Cheathem — CreatorsLearn.com
    Hosts: Law Smith & Eric Readinger (ROI Podcast®)

    Enjoy the show? Follow, rate, and share with a friend trying to find their niche.

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    36 min
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