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Page de couverture de ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Auteur(s): ROI Podcast™
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À propos de cet audio

ROI Podcast™ — the podcast formerly known as Sweat Equity - THE #1 BUSINESS / ENTREPRENEURSHIP + COMEDY PODCAST ON EARFF. Hosted by Producer, Head of Media & Mr. Manager, Eric Readinger, and President at Tocobaga**, Fractional CMO, Stand Up Comedian Law Smith... a robot wrote our description below. ROI Podcast™ — the podcast formerly known as Sweat Equity - is your go-to audio guide for realistic advice and actionable strategies to launch, grow, and scale your small business or startup. Join hosts Law Smith, a seasoned entrepreneur and fractional CMO with a background in stand-up comedy, and Eric Readinger, a marketing veteran and data-driven strategist, as they dissect the latest trends, interview successful founders, and unpack the hard-won lessons that fuel real business success. What You'll Get: - No fluff, just actionable insights: Ditch the empty platitudes and get practical advice you can implement right away. - Authentic conversations with real entrepreneurs: Hear unfiltered stories, failures, and triumphs from the people who've been in the trenches. - Humor meets strategy: Laugh while you learn, with Law's witty banter and Eric's data-backed insights. - Wide range of topics: From marketing and sales to leadership and funding, girthy podcast® - the podcast formerly known as Sweat Equity - covers it all. - Inspiring community: Join a network of like-minded entrepreneurs and learn from each other's experiences. **Tocobaga - B2B, B2C SMB Strategic Advisory & Omnichannel, Integrated Marketing AgencyROI Podcast™ Gestion et leadership Économie
Épisodes
  • How To Grow 16,000% Omaha Protein Popcorn's Tim Rexius | ROI Podcast™ ep. 497 | Law Smith @LawSmithWorks + Eric Readinger
    Nov 3 2025
    Tim Rexius is a serial entrepreneur, speaker, DILF, GILF and President and CEO of Rexius Nutrition Inc., which is one of the fastest growing retail nutritional supplement chains in the United States, with over 25 locations across 10 states. Additionally, he is co-owner of Iron Heaven Gyms in Omaha, Nebraska, and founder and co-owner of VHI Supps and Omaha Protein Popcorn Company—a wholesale supplement brand. Tim also runs Rexius Business Consulting, helping coach and mentor business owners globally. Tim is known not only for his business acumen but also for his passion for motivational speaking, inspiring students, athletes, and entrepreneurs to turn their passions into paychecks. He hosts the "Now or Never Entrepreneur" podcast where he shares insights from his journey and interviews other business owners. His story is one of resilience, highlighted by early struggles including sleeping in his car to keep his dream alive, and rising to build multiple successful enterprises through grit, personal connection, and empowering his employees by giving them ownership stakes in the business. He is a family man with a wife and children and emphasizes the importance of partnership and mentorship in business growth. His approach integrates personal humility, active listening, and leadership by example, which have been instrumental in scaling his ventures. Contact for speaking or consulting engagements can be made through his official website and email channels based in Omaha, Nebraska. What do you get when a fitness entrepreneur loses $500K, ignores every "expert," and ends up selling popcorn in 14 countries before running a single ad? You get Tim Rexius, founder of Omaha Protein Popcorn, Rexius Nutrition, and Iron Heaven Gyms — and possibly the hardest-working man in snacks.

    In this episode, Law Smith and Eric Readinger dig into how Tim turned family chaos into business chemistry, why "protein" isn't just a buzzword, and how a single $200 Staples banner changed everything. We talk about:
    • The science behind protein snacks that actually work
    • How to build a family-run empire (without going insane)
    • Turning a chamber-of-commerce accident into a multimillion-dollar deal
    • Why grandma and bodybuilders both crave the same popcorn
    • Scaling from one store to 14 countries — no paid ads, no problem
    💡 Watch if you love: entrepreneurship stories, food startups, family business, brand turnarounds, or fitness-meets-snack innovation.

    🎧 Listen on Spotify & Apple Podcasts: ROIshow.com
    📦 Get Omaha Protein Popcorn: omahaproteinpopcorn.com
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    37 min
  • How To See Crypto Ponzi‑Scheme n' Bitcoin' Green w/ Alexander Svetsky | ROI Podcast™ ep. 496
    Oct 29 2025
    "Magnifying glass examining colorful crypto coins labelled 'Ponzi,' one golden Bitcoin standing out as genuine, cautionary warning icons..." ROI Podcast® episode 496! In this episode, entrepreneur and writer Alexander Svetsky shares stories from his wild ride through the crypto world. He talks about co‑founding one of the first Bitcoin‑only savings/exchange platforms and why dealing with regulators made him say "never again." Alexander also explains why he's building Satlantis, a Bitcoin‑powered ticketing app, and how his writing on economics and philosophy has influenced his entrepreneurial journey. We dive deep into Bitcoin's fundamentals—what makes it different from "shitcoins," why sound money matters, and how bad incentives distort economic behavior. Alexander breaks down how Bitcoin is backed by energy and how mining can even stabilize the power grid by flexibly using surplus renewable energy - cryptoforinnovation.org - and providing load‑balancing services - cryptoforinnovation.org - You'll hear why he believes decentralization beats trust in institutions and what industries could look like in a Bitcoin‑standard world. If you're curious about energy debates, Ponzi‑scheme cryptos, or the myth of Satoshi Nakamoto, this episode delivers fresh insights. We also get personal—Alexander reflects on mistakes, shares advice for his 13‑year‑old self, and discusses being a new dad. Hit like, subscribe and ring the bell if you enjoy these deep dives into business, tech and philosophy. Share your thoughts and questions in the comments. Listen to ROI Podcast® on your favorite podcast platform for the full experience! Episode sponsored by @Flodesk -50% off https://flodesk.com/c/AL83FF @OpusClip: https://www.opus.pro/?via=7bd356 @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts' Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.SolvingHow.com @ROIshow https://www.ROIshow.com Eric Readinger 0:03 All right, Alexander, can just go ahead and get into it. Law is running late, so we're just going to do the GET TO KNOW YOU part here. Go ahead, tell us your name, what you're about, and any sort of links you want us to be directed to. Alexander Svetsky 0:18 No worries, man. So name is Alexander svetsky. I'm funny enough more people know me for my writing online than than they do for my business stuff, but I've been more of an entrepreneur all my life. Made every mistake in the book, as I'm sure every single entrepreneur realizes, the older they get and they realize they were dumber than what they thought at the time. So that's that's been like the content learning for me, but these days, I'm building a really cool events app. It's kind of like Luma or Eventbrite, but just with, like, Bitcoin payments and some other features, which are really cool, and if people want to know anything about me or what I'm doing, the app is called satlantis. So like Atlantis with an s.io so they can check that out. And if they look up svetsky writes on Twitter, so S, V, T, S, K, I, writes like writing on Twitter, they can find me there. But, you know, I'm not even on fucking social media much anymore. These days. I'm sick and tired of all that crap. I get too triggered, and then I go on there and start, like, saying a bunch of shit. And I'm like, okay, maybe I shouldn't have said Eric Readinger 1:25 that. Yeah, gotta keep it inside, you know, and don't engage so easy. Said, No, satlantis is the the ticketing app you're talking about. That's the way that you're working on now, yes, I saw something about a cryptocurrency exchange that you started, and I guess that's how you got, you know, going in this business. What? What's that about? That seems like a big deal, like a start your own exchange. It's like one thing to make a shit coin, whatever, but your own exchange, that's, that's pretty badass. Alexander Svetsky 1:59 Yeah, man, we were the, we were the first Bitcoin only exchange slash savings app in the world. Actually, we were, we didn't fuck around with any shit coins. We didn't do any of that stuff. We were just purely, I had been involved in a little bit of FinTech stuff earlier. So we figured out a way to link people's bank account to their arm to the app, and they could just basically set automated rules to accumulate Bitcoin on a daily, weekly, monthly basis, right? So kind of like dollar cost averaging. So I guess you know we were, we were classified as an exchange. And yes, you could go from dollars to Bitcoin and back. So there was an exchange functionality. But really, like the the app was a savings app...
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    35 min
  • How To Tell Women TikTok Is For Girls | ROI Podcast™ Ep. 494
    Sep 11 2025
    ROI Podcast—the business show that doubles as a comedy roast—returns with Law Smith and Eric Readinger riffing on TikTok, attention spans, and why horoscopes are basically astrology's version of fantasy football. This episode tackles: TikTok's addictive algorithm vs. China's "education-only" version. Why social media feels like narco-terrorism for your brain. The trader who used TikTok comments to turn $84K into $42M. Comedy, drag shows, group dances, and why dudes just don't vibe with them. A DIY college fantasy football league idea that could flip into billions. If you like your business podcasts with more laughs than LinkedIn posts, hit subscribe and join the world's #1 comedy-business podcast. Eric Readinger 0:02 Okey, dokey, Law Smith 0:06 Whoo, yeah, ah, I wear, I wear my DMX goggles, yeah. I mean, this is, like, the why is that? DMX, no, but it's like a guy. This is Malibu's Most Wanted. That's what this guy sounds like. Eric Readinger 0:27 Yeah, maybe I don't know. He's not real. So can to be whatever you want him to be in your mind, Law Smith 0:32 so he is. So I'm right, yes, you're right. I'm gonna do this like a chick, yeah, see, I'm right, Eric Readinger 0:36 right, because I can't be proven wrong. I'm right. Law Smith 0:40 I was telling a friend, it made me underthink, like dudes, it's much, much better Eric Readinger 0:46 life. Uh huh, yeah, not everything you think is right. Law Smith 0:52 Well before this turns into no man from Eric Readinger 0:55 your children's club. Law Smith 0:58 You know, we can only call that shit out because we empathize with that play. Welcome to ROI podcast, because this is the number one comedy business podcast in the world. Sometimes we talk about emo stuff like Eric Readinger 1:12 that. Oh yeah. Are we gonna get into it? Nah. Law Smith 1:15 Oh, come on. No, no, no, it's too fresh. Too fresh, okay, fresh wounds. But I did. Eric Readinger 1:23 I'm gonna go ahead and just point out the echo Enos. That's my bad when we rip Law Smith 1:28 it up the floor in the studio, fix it in post. We got some tools. Well, hey, man, we should tell everybody, because I like giving resources out. I'm the Suze Orman of digital resources. That's what I want to be. What? Yeah, Adobe has a podcast Audio Enhancer. It'll take out background noise. It'll take out we have a little buzz I could hear right now that we had two episodes ago or an episode ago that it took outably your headphone. No, when I listened to it later. One of the previous episodes we Eric Readinger 2:02 did. Okay, this is definitely the kind of entertainment people want to hear. Well, maybe Law Smith 2:06 I'm just saying, if you have audio you need to clean up. You can, it's for podcasts, they say. But you could probably use it. If you had audio you needed to clean up, like in a loud room or a conference or, you know, any kind of meeting or something, you can right? But I just like the easy, you know, drag and drop it in, boom, come back out. Five minutes. Eric Readinger 2:24 You're good, yeah, AI is great, loyal part. Law Smith 2:29 But like it, it AI, the LLM, you know, those language learning models of like Chad, GBT and Claude and perplexity, large Eric Readinger 2:39 language, excuse me, what did I say? Learning? Used to Law Smith 2:45 whatever rewind I got. There's too many acronyms in my head or abbreviations, but it's one of those things where it it's a whole to do, like you have to know, how do you hold to do? What happens was. And I think everybody's having this issue, I kind of try to push through it, because I know that outcomes of what you want to get out of it, like, organize this document for me. Like, instead of me having to do it, that's great. That's like, I love that part of it, right? And that's intuitive. But there's some things that aren't intuitive on how to talk to it. Yeah, nicely, you can be mean to it. I don't know if it affects it. Eric Readinger 3:29 Well, not yet. You go on their list, their robot Law Smith 3:33 list, that's fair. So you know, I would just say I like the easy things like that. Like, for this podcast I'll use, there will be a word counter that sem rush, I think, has out there that's just its own website. You can drop a whole paragraph in. It'll pull the keywords for you if you want that are most important. It'll, you know, do stuff like that. I like those kind of little tools. And if we do anything on the show, if we're if we add any value besides our guests wisdom that come on the show, we show you how to be a tool. It's some resources to be a tool. Perfect Circle, exactly. Good album, yeah. You know, I don't know if I want to get into the fantasy football stuff. Eric Readinger 4:19 I know. I mean, I thought we were gonna talk about something else, I'll tease it. Law Smith 4:23 Well, we were, you and I off air. Were bitching about tick ...
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    34 min
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