• How To Tell Women TikTok Is For Girls | ROI Podcast™ Ep. 494
    Sep 11 2025
    ROI Podcast—the business show that doubles as a comedy roast—returns with Law Smith and Eric Readinger riffing on TikTok, attention spans, and why horoscopes are basically astrology’s version of fantasy football. This episode tackles: TikTok’s addictive algorithm vs. China’s “education-only” version. Why social media feels like narco-terrorism for your brain. The trader who used TikTok comments to turn $84K into $42M. Comedy, drag shows, group dances, and why dudes just don’t vibe with them. A DIY college fantasy football league idea that could flip into billions. If you like your business podcasts with more laughs than LinkedIn posts, hit subscribe and join the world’s #1 comedy-business podcast. Eric Readinger 0:02 Okey, dokey, Law Smith 0:06 Whoo, yeah, ah, I wear, I wear my DMX goggles, yeah. I mean, this is, like, the why is that? DMX, no, but it's like a guy. This is Malibu's Most Wanted. That's what this guy sounds like. Eric Readinger 0:27 Yeah, maybe I don't know. He's not real. So can to be whatever you want him to be in your mind, Law Smith 0:32 so he is. So I'm right, yes, you're right. I'm gonna do this like a chick, yeah, see, I'm right, Eric Readinger 0:36 right, because I can't be proven wrong. I'm right. Law Smith 0:40 I was telling a friend, it made me underthink, like dudes, it's much, much better Eric Readinger 0:46 life. Uh huh, yeah, not everything you think is right. Law Smith 0:52 Well before this turns into no man from Eric Readinger 0:55 your children's club. Law Smith 0:58 You know, we can only call that shit out because we empathize with that play. Welcome to ROI podcast, because this is the number one comedy business podcast in the world. Sometimes we talk about emo stuff like Eric Readinger 1:12 that. Oh yeah. Are we gonna get into it? Nah. Law Smith 1:15 Oh, come on. No, no, no, it's too fresh. Too fresh, okay, fresh wounds. But I did. Eric Readinger 1:23 I'm gonna go ahead and just point out the echo Enos. That's my bad when we rip Law Smith 1:28 it up the floor in the studio, fix it in post. We got some tools. Well, hey, man, we should tell everybody, because I like giving resources out. I'm the Suze Orman of digital resources. That's what I want to be. What? Yeah, Adobe has a podcast Audio Enhancer. It'll take out background noise. It'll take out we have a little buzz I could hear right now that we had two episodes ago or an episode ago that it took outably your headphone. No, when I listened to it later. One of the previous episodes we Eric Readinger 2:02 did. Okay, this is definitely the kind of entertainment people want to hear. Well, maybe Law Smith 2:06 I'm just saying, if you have audio you need to clean up. You can, it's for podcasts, they say. But you could probably use it. If you had audio you needed to clean up, like in a loud room or a conference or, you know, any kind of meeting or something, you can right? But I just like the easy, you know, drag and drop it in, boom, come back out. Five minutes. Eric Readinger 2:24 You're good, yeah, AI is great, loyal part. Law Smith 2:29 But like it, it AI, the LLM, you know, those language learning models of like Chad, GBT and Claude and perplexity, large Eric Readinger 2:39 language, excuse me, what did I say? Learning? Used to Law Smith 2:45 whatever rewind I got. There's too many acronyms in my head or abbreviations, but it's one of those things where it it's a whole to do, like you have to know, how do you hold to do? What happens was. And I think everybody's having this issue, I kind of try to push through it, because I know that outcomes of what you want to get out of it, like, organize this document for me. Like, instead of me having to do it, that's great. That's like, I love that part of it, right? And that's intuitive. But there's some things that aren't intuitive on how to talk to it. Yeah, nicely, you can be mean to it. I don't know if it affects it. Eric Readinger 3:29 Well, not yet. You go on their list, their robot Law Smith 3:33 list, that's fair. So you know, I would just say I like the easy things like that. Like, for this podcast I'll use, there will be a word counter that sem rush, I think, has out there that's just its own website. You can drop a whole paragraph in. It'll pull the keywords for you if you want that are most important. It'll, you know, do stuff like that. I like those kind of little tools. And if we do anything on the show, if we're if we add any value besides our guests wisdom that come on the show, we show you how to be a tool. It's some resources to be a tool. Perfect Circle, exactly. Good album, yeah. You know, I don't know if I want to get into the fantasy football stuff. Eric Readinger 4:19 I know. I mean, I thought we were gonna talk about something else, I'll tease it. Law Smith 4:23 Well, we were, you and I off air. Were bitching ...
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    34 min
  • How To Level Up Your Business w/ John Whitt | ROI Podcast™ ep. 493 | Law Smith @LawSmithWorks & Eric Readinger
    Sep 2 2025

    Level up your business without the MBA price tag (or the LinkedIn humblebrag post). In this episode of the ROI Podcast®, Law Smith and Eric Readinger sit down with business coach and strategist John Whitt to break down the moves that actually scale a business. Think less "inspirational fluff" and more chess-master strategy meets real-world execution.

    From hiring A-level players and building trust-driven leadership, to ditching the myth of work-life balance in favor of work-life harmony, John reveals how to align your business so it fuels your actual life—not the other way around. Plus, we roast hot dog debates, raw dog jokes, and questionable lightning-round questions.

    🎯 What You’ll Learn:

    • How to attract and keep A-level employees without posting another boring Indeed ad

    • Why strategic servant leadership beats corporate buzzword soup

    • How to build consistency in revenue and operations with repeatable processes

    • Why "harmony" matters more than "balance" when running a business and a life

    • The simple process to write a business plan that doesn’t collect dust

    👉 Smash subscribe. Drop a five-star review. Or tell a friend who still thinks their small biz doesn’t need a process chart.

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    33 min
  • How To Find Your Niche For Your Business With Jermane Cheathem of CreatorsLearn.com | ROI Podcast™ ep. 491 | Law Smith @LawSmithWorks & Eric Readinger
    Aug 15 2025
    Jermaine Cheathem, an entrepreneur in the equipment finance niche, discusses his journey from starting in the industry to building a successful brokerage. He emphasizes the importance of leveraging networks and relationships, particularly with equipment sellers, to secure deals. Jermaine has traveled extensively, working from various countries, and highlights the challenges and benefits of a remote, lifestyle business. He advocates for the four-hour workday and shares his philosophy on entrepreneurship, stressing the need for resilience and self-reliance. Jermaine also touches on the supernatural aspects of human existence, suggesting that being human itself is a supernatural experience.

    Most people hunt customers. Jermane Cheathem hunts the sellers who already have them. In this punchy, practical episode, he breaks down how niching down into equipment finance—then partnering with dealers—creates leveraged B2B deal flow you can run from a laptop. We dig into choosing a niche using your actual relationships, an email‑only operating cadence, real‑world commission math, and the mindset to keep going when entrepreneurship gets lonely.

    You’ll hear:

    • A dealer‑first go‑to‑market that beats cold‑calling end users

    • Network audit → niche selection → repeatable deal flow

    • Example numbers for monthly‑payment financing and broker commissions

    • Remote‑work systems that keep a U.S. brokerage moving while you travel

    • Freedom vs. safety: the honest psychology behind building on your own

    Guest: Jermane Cheathem — CreatorsLearn.com
    Hosts: Law Smith & Eric Readinger (ROI Podcast®)

    Enjoy the show? Follow, rate, and share with a friend trying to find their niche.

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    36 min
  • How To Prepare For The 3I/ATLAS | ROI Podcast™ ep. 490 | Law Smith @LawSmithWorks & Eric Readinger
    Aug 2 2025
    Law Smith and Eric Readinger discuss various topics, including their podcast's milestone of reaching episode 490 and potential future guests like Vinnie Tortorich. They debate the impact of AI on jobs, noting that jobs requiring human touch are more secure. They also discuss the interstellar object 3I/ATLAS, its unusual characteristics, and speculations about its origin, including the possibility of it being an alien spacecraft. Additionally, they touch on the challenges of driving in Tampa, the impact of AI on comedy and art, and the importance of human touch in creative fields. The conversation ends with a light-hearted discussion about their personal lives and upcoming events.
    1. Music & Comedy Discussion - Ultra Music, Mike Shinoda, Rick Ross, Lil Wayne - Podcast guest ideas (Vinnie Tortorich, Mike Rainey, Mike Florio, Alexis Faux, Adam Carolla) - Nutrition and health (no sugar, no grain, realistic approaches) - Planning meals and healthy eating challenges
    2. Grocery Stores & Food - Wild Fork, Trader Joe’s, Aldi - Cost, convenience, and employee treatment - Expiration dates and food waste - Jokes about trading food at Trader Joe’s
    3. Comedy Shows & Stand-Up - Upcoming shows at Sunshine City and Clearwater Comedy Clubs - Shotgun style comedy shows vs. traditional format - Headlining, set times, and crowd dynamics - Matt Fernandez’s new special
    4. AI, Automation & Jobs - Microsoft study: jobs at risk and secure from AI - Human touch in jobs, trades vs. white collar - AI’s impact on art, comedy, and creative work - Automation in restaurants and trucking
    5. Traffic, Driving, and Local Anecdotes - Self-driving cars, traffic issues, distracted driving - Local stereotypes and driving habits - New rules for driver’s permits
    6. Weather & Local Events - Tampa’s weather history (never officially hit 100°F) - Hurricanes and local impacts - Denis Phillips and weather reporting
    7. Space & 3I/ATLAS Interstellar Object - Discussion of 3I/ATLAS, possible comet or alien technology - Anomalies and scientific curiosity - Upcoming research paper and peer review - NASA’s projections and public perception
    8. Pop Culture & TV - Game of Thrones discussion (seasons, characters, cinematography) - Pedro Pascal, Narcos, and casting choices
    9. Personal Updates & Closing - Dance camp and family anecdotes - Upcoming research paper on moving objects in the sky
    Episode sponsored by @ZUPYAK https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts’ Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.SolvingHow.com @ROIshow https://www.ROIshow.com
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    35 min
  • How To Find Remote Work Quicker Than Ex-NHLer Nick Tarnasky Enforcing Golf Course Bang Bangs To Drunk Slow Players Wanting That Smoke | ROI Podcast™ ep. 489 | Law Smith @LawSmithWorks & Eric Readinger
    Jul 16 2025
    ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger! ROI is... Rhinos On Ice? Roundabout Orlando Ideas? Return On Investment? Who knows? ROI Podcast™! the #1 business/comedy podcast on earth! Entrepreneurship via guest interviews and generally chewing the comedy cud... Here's the episode description we def wrote and LOVE writing Unlock the secrets to landing remote work faster than an ex-NHL enforcer shutting down slow play at a golf course. Join hosts Law Smith and Eric Readinger as they explore under-the-radar remote job boards, hilarious golf-course brawls, outrageous Tinder stats, and surprising revenue insights from OnlyFans. ROI Podcast® delivers another witty and actionable episode blending comedy with top-notch business insights and more topics like: remote work, remote job boards, career advice, business strategy, entrepreneurship, job hunting, OnlyFans revenue, Tinder swipe stats, golf course fight, business podcast, ROI podcast, career tips, professional growth, and online job search Hit subscribe for more comedy-infused business insights—ROI Podcast-style. Episode sponsored by @ZUPYAK https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts’ Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.SolvingHow.com @ROIshow https://www.ROIshow.com

    How To Find Remote Work Quicker Than Ex-NHLer Nick Tarnasky Enforcing Golf Course Bang Bangs To Drunk Slow Players Wanting That Smoke | ROI Podcast™ ep. 489 | Law Smith @LawSmithWorks & Eric Readinger

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    39 min
  • How To Seriously Milk Entrepreneurial Comedy Like Nathan Fielder On The Rehearsal Season 2 | ROI Podcast™ ep. 488 | Law Smith @LawSmithWorks & Eric Readinger
    Jul 3 2025
    ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger! ROI is... Revenue Optimization Initiative? Results Oriented Innovation? Return On Investment? Who knows? ROI Podcast™! the #1 business/comedy podcast on earth! Entrepreneurship via guest interviews and generally chewing the comedy cud... Here's the episode description no LLM or LLAMA can create Ever wondered how Nathan Fielder blends absurd comedy with serious business lessons? In ROI Podcast™ episode 488, Law Smith (@LawSmithWorks) and Eric Readinger break down Nathan’s bizarre brilliance from "The Rehearsal," exploring why comedy often tells truths traditional methods can't. Dive into unique strategies of marketing through comedy, leveraging authentic connections, and unconventional problem-solving that’ll make your business (and your brain) thrive. Also, comedy business strategy, authentic marketing, creative entrepreneurship, business podcast, comedy lessons, unconventional marketing, Andy Kaufman, Jackass comedy, ROI Podcast, marketing insights, business humor, comedic genius, and avoiding burnout. Chapters cover:
    • Nathan Fielder’s comedic genius
    • Why authenticity beats traditional marketing
    • Lessons from "The Rehearsal" on communication and business
    • Andy Kaufman-level dedication to the bit
    Hit subscribe for more comedy-infused business insights—ROI Podcast-style. #NathanFielder #BusinessComedy #CreativeMarketing #Entrepreneurship #Authenticity #ComedyPodcast #ROIshow #MarketingStrategy #BusinessInsights #TheRehearsal #FunnyPodcast #ComedyBusiness #ComedyLessons Episode sponsored by @ZUPYAK https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts’ Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.Tocoba.ga
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    33 min
  • How To Help A Struggling Friend With The Power Of 8 Minutes Like Simon Sinek | ROI Podcast™ ep. 487 | Law Smith @LawSmithWorks & Eric Readinger
    Jun 25 2025
    Ever feel like you don’t know how to help a friend who’s clearly not okay? In this raw and ridiculous episode, Law Smith and Eric Readinger discuss Simon Sinek's concept of "just 8 minutes" — and how it might be enough to help someone feel less alone. ROI #487 is a caffeine-fueled ramble through fence building, family dynamics, empathy vs. sympathy, and the reality of adult friendships. Expect real talk, wild tangents, and a dose of actionable insights on why checking in (even briefly) can have huge impact. No fluff. Just ROI: where comedy and business collide like a stubborn post hole digger. ROI Podcast™ Ep. 487 — A business-meets-comedy look at helping people without burning out yourself. Law Smith and Eric Readinger get real about:
    • The underrated impact of an 8-minute call
    • How to audit your relationships and set boundaries
    • Why multitasking is nonsense (and what to do instead)
    • Energy vampires and other real-life struggles
    • mental health podcast, ROI Podcast, Simon Sinek, friendship tips, business podcast with humor, personal development, emotional intelligence, men and empathy
    Episode sponsored by @ZUPYAK https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts’ Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.Tocoba.ga ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger! ROI is... Rate Of Investment? Richer On Instagram? Return On Investment? Who knows? ROI Podcast™! the #1 business/comedy podcast on earth! Entrepreneurship via guest interviews and generally chewing the comedy cud... Here's the episode description we scatted out our mouth holes on the keyboard What if 8 minutes could save a life? In ROI Podcast™ episode 487, Law Smith (@LawSmithWorks) and Eric Readinger dig into the mental health toolkit with a surprisingly simple weapon: 8 intentional minutes. Inspired by a Simon Sinek insight, this episode explores empathy, emotional energy, and what it really means to show up for someone—without sounding like a TED Talk or a therapy worksheet. From relationship audits to coffee enemas, fence-building to WNBA debates, this episode is ROI at its unfiltered best. Whether you’re dealing with energy vampires or just wondering how to be a better friend without making it weird, this one’s got you. Get ready to laugh, reflect, and maybe call that one friend you’ve been meaning to check in on. Chapters include:
    • How multitasking is a myth and why patience still pays
    • Why empathy isn’t the same as mind-reading
    • The power of personal audits (and fence construction)
    • Simon Sinek’s 8-minute connection rule
    • Why relationships need ROI too
    Subscribe for unpolished, hilarious, and honest takes on business, behavior, and being human.
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    42 min
  • How To Lose Hours Of Life bc of Verizon's Bad Customer Service - Live Assistant Chat AI Bots or Humans? | ROI Podcast™ ep. 486 | Law Smith @LawSmithWorks & Eric Readinger
    May 30 2025
    Ever feel like you're screaming into the void while talking to customer support? Welcome to the Verizon episode. In ROI Podcast™ episode #486, Law Smith and Eric Readinger walk you through a 22-hour odyssey trying to solve one simple Verizon trade-in issue—and in doing so, shine a spotlight on the hellscape of AI-powered customer service, endless chat resets, and the real ROI cost of wasted time. We dig into:
    • Whether AI bots are actually making support worse
    • How corporations weaponize the “illusion of choice”
    • The emotional and economic toll of bad service
    • Why project management means nothing without time awareness
    • Time as your most precious asset—and how companies steal it
    • Nostalgia, comedy, and a little financial truth bomb for dessert
    If you've ever asked, “Am I talking to a real person or just yelling at a toaster?”—this episode is for you... Verizon customer service, AI chatbots, live chat nightmare, time management, ROI Podcast, business comedy, satirical business podcast, bad support stories, illusion of choice, telecom frustration, passive investing, Christopher Nolan, funny podcast about work, digital operations, customer service horror stories, Eric Readinger, Law Smith Episode sponsored by @ZUPYAK https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts’ Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.Tocoba.ga
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    35 min