Knight Campbell is the Founder and Managing Partner of Cairn Leadership Strategies, a company that uses outdoor adventure as a catalyst for leadership development. A former Naval Academy instructor and helicopter pilot, Knight combines his passion for experiential learning with evidence-based leadership principles. He also teaches leadership and strategy at the University of San Diego's business school and is currently pursuing a PhD in leadership studies.

Nader Safinya is the founder of Blackribbit, a culture branding company that helps organizations operationalize culture, unify employee and customer experiences, and significantly accelerate workforce decision-making. With a mission to create harmony in the workplace, Nader developed the Inside Outside In model and the Culture Brand program, which codify organizational identity into three foundational pillars that guide behavior, communication, and brand experience. He also created an AI-powered decision filter that increases organizational decision-making speed by up to 56 times.

Alex Moscow is a public relations and visibility expert with more than 25 years of experience helping leaders turn their knowledge into authority. He began his career working with major organizations and senior executives to build media profiles that positioned them as thought leaders. Over time, he shifted to working with growing businesses and realized that smaller brands often have more valuable insights, yet struggle to communicate them. Today, Alex teaches entrepreneurs how to leverage their experience, package their expertise, and become the go to experts in their markets.

Lisa Even is a keynote speaker, bestselling author, leadership coach, and host of the Good Ripple Effect podcast. With a background in healthcare operations and leadership, Lisa has worked with major companies such as ESPN and Disney, helping leaders build presence, create trust quickly, and strengthen organizational culture. Lisa now focuses on teaching teams how to create positive ripple effects, implement practical leadership tools, and increase joy in both work and life.

A thriving business requires more than good processes. It requires the right people, a supportive culture, and consistent accountability.

In this episode of Systems Simplified, Adi Klevit interviews Tevia Hoalst, founder of TeKoda Accounting, about how she built a company known for its low turnover, strong culture, and excellent client relationships. Tevia shares how her early experiences in a poorly run department shaped her commitment to empowerment, trust, and independence.

She explains her onboarding system, how she uses KPIs to measure performance, how her team maintains nearly perfect retention, and why strong processes create consistency for both employees and clients. Tevia also discusses her client touchpoint strategy inspired by the Disney Institute, and her vision for future expansion through acquisitions.

Speaking on stages is one of the fastest ways for leaders to build trust, expand visibility, and grow their business. Yet many entrepreneurs overlook speaking as a strategic tool for connection and credibility.

In this episode of Systems Simplified, host Adi Klevit interviews Jesse Cruz about how storytelling and speaking can strengthen leadership and accelerate business development. Jesse shares the emotional story that led him to speak, and he explains why vulnerability, when shared at the right time, can be a bridge to a deeper connection with his audience.

He also outlines the core elements of effective storytelling, the importance of simple language, how to build a clear three-step framework for any presentation, and how blending personal story with professional expertise leads to stronger trust and higher engagement. Jesse discusses when entrepreneurs should start speaking, how to avoid "trauma dumping," and why preparation is essential for confidence on stage.

Entrepreneurs pour time, creativity, and resources into building their brand, but many fail to protect the intellectual property that makes their business valuable.

In this episode of Systems Simplified, host Adi Klevit interviews Tenicia Moulden about how entrepreneurs can protect their brand, intellectual property, systems, and creative work. Tenicia explains the core elements of a strong brand, the four types of intellectual property every business should understand, and the strategic process she uses to help clients validate and protect their assets.

She also discusses common mistakes entrepreneurs make when trademarking too early, how to safeguard trade secrets and internal processes, and how to set healthy boundaries and protections with employees. Tenicia shares her perspective on how AI is changing the landscape of intellectual property and why documenting your ideas and creations is now more critical than ever.

Many entrepreneurs stay stuck because they compete in the wrong part of their market. They underprice their services, lack clarity in their offers, or blend in with everyone else.

In this episode of Systems Simplified, host Adi Klevit talks with Ann Carden about how to reposition your business for higher-value clients and greater profitability. Ann explains the systems behind premium offers, strong market positioning, and building a brand that communicates expert-level authority.

She also shares how she helps clients design "million-dollar offers," build confidence in their value, and create an online presence that attracts opportunities without constant effort.