Épisodes

  • Inflation’s Impact on Retirement and the Cost of Confusion
    Jun 24 2025

    What do rising prices, confusing marketing, and your old vacation photos have in common? They all deserve a second look... especially in this episode.

    First up, René tackles the impact of inflation on your retirement... because the only thing scarier than running out of money is realizing your retirement plan was based on 2014 grocery prices. He breaks down how to keep your future financially fireproof, even when everything costs more.

    Then Darryl unpacks the cost of confusion in your marketing... because if your customers need a decoder ring to understand your ads, you’re not just losing clicks, you’re losing business. He’ll show you how to clean it up and cash in.

    Finally, the guys explore the Reverse Bucket List... a mindset shift that flips gratitude on its head. Instead of chasing more, what if you stopped to appreciate what you've already done? You might just realize you're living a life worth celebrating... even if your knees say otherwise.

    Hit play for real talk about retirement readiness, messaging that actually works, and a gratitude hack that won’t make you roll your eyes. It’s honest, helpful, and just the right amount of ridiculous.

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    36 min
  • The Strategy Spiral and the Snowball Debt Strategy
    Jun 10 2025

    What do marketing plans, debt payments, and random compliments have in common? Turns out… they can all spiral in the best way possible.

    First up, Darryl breaks down the Marketing Strategy Spiral... how one great idea can snowball into five marketing wins. If you've ever watched your “big post” disappear into the void, this is your comeback moment.

    Then René dives into the Snowball Debt Strategy... aka how to crush payments without crushing your soul. You’ll learn why small financial wins can lead to huge momentum... and how “reinvesting” your old payments might just save your future self from punching in for the senior shift at the big box store in retirement.

    Finally, the guys explore the surprisingly powerful ripple effect of compliments... from oat milk lattes to million-dollar smiles, and why a few kind words can turn someone’s day (and maybe yours) completely around.

    Hit play for marketing tips that actually multiply, a debt strategy that snowballs in your favour, and proof that one compliment (yes, even from a guy in a backwards ballcap) can change someone’s whole day. It’s smart, funny, and surprisingly wholesome… kinda like us.

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    31 min
  • Timing the Markets and Mistimed Marketing
    May 27 2025

    What do investing, marketing, and life plans have in common? Timing. Screw it up, and even your best ideas crash harder than a piñata at a kid’s party.

    First, René tackles the age-old question... Can you time the market? And more importantly, should you even try? From lucky guesses to costly mistakes, he breaks down why chasing perfect timing might be the most expensive hobby you’ll ever have.

    Then Darryl dives into the tragic world of marketing flops that had all the right ingredients, except for one thing... timing. Think of great campaigns that launched during scandals, before payday, or the day the world ended (metaphorically of course). You’ll laugh, cringe, and maybe even rethink that “Christmas in July” promo.

    Finally, we’re calling B.S. on the idea that you’re too late. Too late to change careers, get married, have kids, write that book, or chase whatever dream’s been sitting in your Notes app since 2017. This is your pep talk in podcast form.

    Whether you’re an entrepreneur, investor, or late bloomer (hi... we see you), this episode is for anyone who’s ever wondered if they missed their moment.

    Hit play for market truths, marketing fails, and a much-needed reminder that your timeline is yours... and you’re right on track.

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    35 min
  • Level Up Marketing and Transferring Assets
    Apr 15 2025

    What do overloaded business owners, outdated bank processes, and cranky drive-thru Karens all have in common? They’re major obstacles to peace of mind... and in this episode, we’re tackling them all.

    First up, Darryl dives into the moment of truth every entrepreneur eventually faces: When should you stop doing your own marketing and hire a pro? If your strategy involves Happy Friday memes, mystery algorithms, or a logo designed in Microsoft Paint, this one’s for you. Learn how to spot the signs it’s time to hand it off, budget smartly, and get real ROI without losing your sanity.

    Then René pulls back the curtain on transferring assets... and why it still runs like it’s 1997. From missing paperwork to six-month delays, this behind-the-scenes look will have you questioning how banks aren’t still using dial-up. But more importantly, you’ll learn how to transfer your money without triggering tax disasters or losing sleep.

    And finally, the guys get real about the pursuit of happiness... the kind you don’t chase but choose. Is it a mindset? A daily decision? Discover small mindset shifts that can turn your day around and simple hacks that make a big impact.

    Press play for brutally honest business advice, financial truth bombs, and a practical reminder that joy is not a luxury...it’s a strategy.

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    46 min
  • Non-Refundable Tax Credits and Trade War Marketing Trends
    Apr 1 2025

    Think taxes, trade wars, and personal growth don't mix? Think again.

    This week, René is back with the least boring tax segment you'll ever hear (seriously), diving into non-refundable tax credits that could save you real cash—if you know where to look. From age amounts to caregiver credits, this one has nuggets that might make you fist-bump your tax return.

    Then Darryl takes on the Trade War Marketing Trend... and how shouting "I'm Canadian, eh!" might just be your business's secret weapon. Learn how smart brands are riding the Made-in-Canada wave and why staying neutral could cost you big.

    And to wrap things up, we're checking items off our Not Anymore List... those habits, hangups, and hot garbage choices we've outgrown in the name of peace, growth, and pants-free Netflix binges. Spoiler alert: arguing with strangers on the internet? Not anymore.

    If you're a business owner, tax-paying adult, or human in the middle of a glow-up... this episode's for you.

    Hit play for smart tips, sharp laughs, and the motivation you need to ditch some emotional baggage... and a few badreceipts.

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    36 min
  • Reverse Marketing and Celebrating Financial Wins
    Mar 18 2025

    This week, we’re flipping the script on everything you thought you knew about business, money, and productivity.

    Darryl reveals the magic of Reverse Marketing... the secret to getting customers to market your business for you. If you’ve ever wished someone else could do your advertising (for free), this is the strategy you need to hear.

    Then René breaks down why recognizing financial milestones isn’t just about popping champagne... it’s about motivation, mindset, and keeping that money momentum going.

    Finally, the guys are tackling the Art of Doing Nothing... yep, we’re telling you to chill. Turns out stepping back might be the biggest productivity hack of all. From power naps to creative downtime, we’re making the case for why less really is more.

    Hit play for laughs, unexpected truths, and start winning at work and life without burning yourself out.

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    41 min
  • Decumulating Wealth and the Wow Moment Strategy
    Mar 4 2025

    Ready to rethink your financial future, transform your business, and find life lessons in unexpected places? Buckle up for another high-energy episode of Taming the Hustle… or Something of the Sorts!

    René kicks thing off by diving deep into the art of decumulating wealth in retirement. If you think accumulating wealth is hard, wait until you try to spend it efficiently. From tax-efficient withdrawals to asset location, this segment is a must-listen for business owners, investors, and anyone planning for financial freedom.

    Then Darryl breaks down the Wow Moment strategy... one of the most underrated marketing techniques that can turn casual customers into lifelong superfans. Learn how to create memorable experiences that boost brand loyalty and keep people talking about your business.

    Ever felt like a movie or TV show changed your perspective? The guys wrap things up by exploring how films and TV series aren’t just entertainment... they can be powerful tools for motivation, personal growth, and even navigating life’s toughest moments.

    Press play now for unfiltered wisdom on finance, business, and life that will make you laugh, think, and take action.

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    51 min
  • Rental Properties and Branding on Your Terms
    Feb 4 2025

    Ready for a laugh-out-loud episode packed with insights that’ll make you rethink your finances, business, and basic life skills? Strap in because we’re diving deep into topics that hit close to home... literally and figuratively.

    First up, René digs into the complex world of rental property and whether you should own them personally or through your corporation. From tax traps to liability loopholes, he’s breaking down the pros and cons to help you make the smartest move without all the boring accountant talk.

    Then, Darryl takes the mic to explore Brand Building on Your Terms. If you’ve ever felt like social media algorithms are holding your business hostage, this one’s for you. Whether you’re a solopreneur or scaling up, discover why owning your platforms isn’t just smart... it’s essential to create a lasting impact without sacrificing control.

    Finally, we’re getting into the messy art of adulting... or lack thereof. Remember when common sense was common? Yeah, neither do we. From dodging internet conspiracy theories to mastering the elusive skill of common sense, we’re talking about the life skills that somehow didn’t make it into the school curriculum.

    Press play for expert advice, side-splitting humour, and practical tips to hustle smarter, market smarter, and maybe, just maybe, adult smarter.

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    31 min