Épisodes

  • Marketing Rapid Fire and Your Financial Ego Tax
    Aug 5 2025

    Some episodes entertain you. This Season Finale might change you.

    As season three wraps, Darryl's coming in hot with a rapid-fire round of marketing truths your business actually needs. No fluff. No filters. Just the clarity you've been craving... and the kick in the ass your brand's been waiting for.

    Then René drops a truth bomb about the ego tax… aka the price you pay for pretending you're not wrong. Because being wrong isn't the problem. Refusing to admit it is. This one's your permission slip to face the facts, pivot, and stop letting pride quietly drain your bank account because your wallet deserves better.

    And to close it all out, we're getting real about the courage to want more. More joy. More peace. More of the life you actually want... not just the one that looks good on paper. This isn't hustle culture hype. It's a gut-check for anyone who's ever said "I should be grateful" while secretly wondering if they're meant for more. Because guess what? You are.

    Hit play for smart advice, bold honesty, and the kind of clarity that sticks with you. It's the season finale… and we're going out with a bang.

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    28 min
  • Downsizing and Brand Declutter
    Jul 22 2025

    What do clunky branding, shrinking square footage, and existential identity crises have in common? They’re all screaming for a reset... and this episode delivers.

    First up, René breaks down the when, why, and how of downsizing not just decluttering, but making a smart, strategic move to a smaller space that supports your financial goals. If your retirement plan includes lower expenses, more freedom, and fewer stairs... this one’s your blueprint.

    Then Darryl fires up the leaf blower for a ruthless brand decluttering. If your business identity feels like a thrift store explosion of fonts, messages, and mixed signals, he’ll help you sort the keepers from the cringe and build a brand that actually breathes.

    And to wrap it up, the guys dive into the big one... Who are you if no one’s watching? From job titles and hustle culture to the quiet fear of “not being enough,” this convo unpacks why our worth has nothing to do with our work... and how to reclaim who you really are beneath the roles you play.

    Hit play for real talk on rightsizing your life, cleaning up your business, and a much-needed reminder that you are not your LinkedIn bio.

    It’s honest, funny, and surprisingly freeing... just like a well-timed garage sale for your soul.

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    45 min
  • Brand Bottlenecks and True Value of Buying Time
    Jul 8 2025

    What do micromanaging, skipping vacation, and refusing to hire a house cleaner have in common? They’re all ways you’re wasting your most valuable asset... time.

    First up, René breaks down the true value of delegating, automating, and investing in help. Because the fastest way to retire later is trying to do everything yourself. Whether it’s outsourcing your bookkeeping or finally paying someone to cut your lawn, this segment is your permission slip to buy back your time... and your sanity.

    Then Darryl calls out the brand bottlenecks killing your business growth. If you're knee-deep in Canva and debating the font on a newsletter your cousin’s dog might read, it’s time to let go. He shares how to stop being the chokehold on your own marketing and start being the visionary again.

    And to wrap things up, the guys tackle the glorification of exhaustion. When did “I’m so busy” become a badge of honour? From productivity guilt to burnout bragging rights, we unpack why being constantly overwhelmed isn’t a flex...it’s a problem.

    Hit play for smart tips on scaling your business, reclaiming your time, and reminding yourself that naps are productive. It’s real talk with real laughs... because burnout looks better in the rearview.

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    43 min
  • Inflation’s Impact on Retirement and the Cost of Confusion
    Jun 24 2025

    What do rising prices, confusing marketing, and your old vacation photos have in common? They all deserve a second look... especially in this episode.

    First up, René tackles the impact of inflation on your retirement... because the only thing scarier than running out of money is realizing your retirement plan was based on 2014 grocery prices. He breaks down how to keep your future financially fireproof, even when everything costs more.

    Then Darryl unpacks the cost of confusion in your marketing... because if your customers need a decoder ring to understand your ads, you’re not just losing clicks, you’re losing business. He’ll show you how to clean it up and cash in.

    Finally, the guys explore the Reverse Bucket List... a mindset shift that flips gratitude on its head. Instead of chasing more, what if you stopped to appreciate what you've already done? You might just realize you're living a life worth celebrating... even if your knees say otherwise.

    Hit play for real talk about retirement readiness, messaging that actually works, and a gratitude hack that won’t make you roll your eyes. It’s honest, helpful, and just the right amount of ridiculous.

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    36 min
  • The Strategy Spiral and the Snowball Debt Strategy
    Jun 10 2025

    What do marketing plans, debt payments, and random compliments have in common? Turns out… they can all spiral in the best way possible.

    First up, Darryl breaks down the Marketing Strategy Spiral... how one great idea can snowball into five marketing wins. If you've ever watched your “big post” disappear into the void, this is your comeback moment.

    Then René dives into the Snowball Debt Strategy... aka how to crush payments without crushing your soul. You’ll learn why small financial wins can lead to huge momentum... and how “reinvesting” your old payments might just save your future self from punching in for the senior shift at the big box store in retirement.

    Finally, the guys explore the surprisingly powerful ripple effect of compliments... from oat milk lattes to million-dollar smiles, and why a few kind words can turn someone’s day (and maybe yours) completely around.

    Hit play for marketing tips that actually multiply, a debt strategy that snowballs in your favour, and proof that one compliment (yes, even from a guy in a backwards ballcap) can change someone’s whole day. It’s smart, funny, and surprisingly wholesome… kinda like us.

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    31 min
  • Timing the Markets and Mistimed Marketing
    May 27 2025

    What do investing, marketing, and life plans have in common? Timing. Screw it up, and even your best ideas crash harder than a piñata at a kid’s party.

    First, René tackles the age-old question... Can you time the market? And more importantly, should you even try? From lucky guesses to costly mistakes, he breaks down why chasing perfect timing might be the most expensive hobby you’ll ever have.

    Then Darryl dives into the tragic world of marketing flops that had all the right ingredients, except for one thing... timing. Think of great campaigns that launched during scandals, before payday, or the day the world ended (metaphorically of course). You’ll laugh, cringe, and maybe even rethink that “Christmas in July” promo.

    Finally, we’re calling B.S. on the idea that you’re too late. Too late to change careers, get married, have kids, write that book, or chase whatever dream’s been sitting in your Notes app since 2017. This is your pep talk in podcast form.

    Whether you’re an entrepreneur, investor, or late bloomer (hi... we see you), this episode is for anyone who’s ever wondered if they missed their moment.

    Hit play for market truths, marketing fails, and a much-needed reminder that your timeline is yours... and you’re right on track.

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    35 min
  • Level Up Marketing and Transferring Assets
    Apr 15 2025

    What do overloaded business owners, outdated bank processes, and cranky drive-thru Karens all have in common? They’re major obstacles to peace of mind... and in this episode, we’re tackling them all.

    First up, Darryl dives into the moment of truth every entrepreneur eventually faces: When should you stop doing your own marketing and hire a pro? If your strategy involves Happy Friday memes, mystery algorithms, or a logo designed in Microsoft Paint, this one’s for you. Learn how to spot the signs it’s time to hand it off, budget smartly, and get real ROI without losing your sanity.

    Then René pulls back the curtain on transferring assets... and why it still runs like it’s 1997. From missing paperwork to six-month delays, this behind-the-scenes look will have you questioning how banks aren’t still using dial-up. But more importantly, you’ll learn how to transfer your money without triggering tax disasters or losing sleep.

    And finally, the guys get real about the pursuit of happiness... the kind you don’t chase but choose. Is it a mindset? A daily decision? Discover small mindset shifts that can turn your day around and simple hacks that make a big impact.

    Press play for brutally honest business advice, financial truth bombs, and a practical reminder that joy is not a luxury...it’s a strategy.

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    46 min
  • Non-Refundable Tax Credits and Trade War Marketing Trends
    Apr 1 2025

    Think taxes, trade wars, and personal growth don't mix? Think again.

    This week, René is back with the least boring tax segment you'll ever hear (seriously), diving into non-refundable tax credits that could save you real cash—if you know where to look. From age amounts to caregiver credits, this one has nuggets that might make you fist-bump your tax return.

    Then Darryl takes on the Trade War Marketing Trend... and how shouting "I'm Canadian, eh!" might just be your business's secret weapon. Learn how smart brands are riding the Made-in-Canada wave and why staying neutral could cost you big.

    And to wrap things up, we're checking items off our Not Anymore List... those habits, hangups, and hot garbage choices we've outgrown in the name of peace, growth, and pants-free Netflix binges. Spoiler alert: arguing with strangers on the internet? Not anymore.

    If you're a business owner, tax-paying adult, or human in the middle of a glow-up... this episode's for you.

    Hit play for smart tips, sharp laughs, and the motivation you need to ditch some emotional baggage... and a few badreceipts.

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    36 min