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That Amazon Ads Podcast

That Amazon Ads Podcast

Auteur(s): Stephen Noch and Andrew Bailiff
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There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.Stephen Noch and Andrew Bailiff Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • #120 - How to Build an Amazon Reporting Dashboard in 2026
    Dec 16 2025

    How to Build an Amazon Reporting Dashboard in 2026?


    Here's the Amazon PPC reporting system that kills "5-10 hours a week" reports.


    On That Amazon Ads Podcast, Stephen and Andrew show what Amazon PPC clients actually need: overview trends, product drill-downs, and strategy splits (brand vs non-brand, ranking, initiatives).


    You'll see drag-and-drop widgets, entity-level filtering, and campaign tagging that lets you duplicate pages for BFCM, Hero ASINs, or any ad hoc questions in minutes.


    We also cover why Amazon Ads Console + Seller Central reporting breaks down, and how white-label sharing makes your dashboard the client's go-to hub.


    Subscribe for upcoming masterclass lessons, and steal this framework for your next Amazon PPC report.


    How to Build an Amazon Reporting Dashboard in 2026.

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    23 min
  • #119 - Should You Use Amazon's Suggested Bids in Amazon PPC?
    Dec 9 2025

    Should You Use Amazon's Suggested Bids in Amazon PPC, or are they just a trap to spike your CPC and ACOS?

    In this Amazon PPC deep dive, we break down what Amazon's suggested bids really mean, how they're calculated, and when you should ignore them.

    You'll see how a $0.75 bid can still turn into $3 - 4 clicks, how max potential CPC works, and how to build a safer Amazon PPC bidding strategy around your own targets instead of Amazon's hints.

    We also tackle exact match vs "exact intent", why one bad search term can kill a whole keyword when you negative it, and how to avoid nuking good traffic.

    If you care about bid optimization, ACOS control, and understanding Amazon suggested bids like a pro, this episode is for you.

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    28 min
  • #118 - Amazon PPC Manager's Complete Task Schedule Revealed
    Nov 18 2025

    Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day.

    In this episode, we walk through Amazon PPC. From daily monitoring and client comms to weekly bid optimization and conversion rate in Amazon checks, you'll see exactly which tasks matter and how often to run them.

    You'll learn why obsessing over yesterday's data kills Amazon PPC performance, how to pace optimizations using real stats instead of panic, and when to harvest keywords, tune placements, and adjust dayparting. By the end of Amazon PPC Manager's Complete Task Schedule Revealed, you'll have a clear, repeatable Amazon PPC workflow that protects profit, saves time, and keeps your campaigns ready for the next spike in demand,


    🔗 Connect with Stephen & Andrew:

    ⁠⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠⁠


    🎙️Follow That Amazon Ads Podcast:

    ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠


    🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

    🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.

    💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.

    📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

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    27 min
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