Episode 55

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Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

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CHAPTERS:

00:00 – Introduction

01:07 – What is PickFu

3:02 – Journey and milestones

04:59 – Refining audiences

05:36 – Case Study 1: Tanking Sales

08:28 – Case Study 2: Pricing Point

10:17 – What makes a good split test?

13:38 – Split Testing Sponsored Brands Ads Creatives

16:12 – Beyond just Amazon and main images

18:13 – Quick turnaround time

18:40 – Quality consumer panels and system

19:53 – Survey panels: Profitable or not?

20:14 – Audience applications

21:57 – Determining the weakest points of conversion

26:44 – The best way to connect with Justin

27:01 – https://www.pickfu.com/

27:30 – Exclusive deals for TAAP subscribers

28:01 – A life lesson

29:25 – Podcast conclusion and key takeaways

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

----------

CHAPTERS:

00:00 – Introduction

01:03 – Poll Results

2:03 – Getting them right, right from the start

04:52 – Overview

06:20 – Method 1: The Amazon suggested bids

09:16 – Method 2: The start low and inch up

10:30 – Thoughts on placement modifiers

12:56 – Method 3: The (Account) Average CPC

15:09 – Pseudo RPC Method

16:51 – Method 4: The Converting CPC

18:52 – What does not work?

20:00 – How to make it work?

24:30 – Case Study: Zero-dollar CPC (zero clicks, 1 order)

26:17 – Ad Labs / Destination Ad group’s Target CPC

26:38 – How Revenue Per Click helps in 2 bid optimization scenarios

26:54 – On high AcoS keyword

28:25 – Use Target CPC of destination ad group

31:20 – Best approach

32:07 – Sidenote: Bulk Sheet

33:42 – Final thoughts

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

----------

🔗Connect with Stephen & Andrew:

Stephen: https://www.linkedin.com/in/stephen-noch/

Andrew: https://www.linkedin.com/in/andrewbailiff/

🎙️Follow That Amazon Ads Podcast:

LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness