Should You Use Amazon's Suggested Bids in Amazon PPC, or are they just a trap to spike your CPC and ACOS?

In this Amazon PPC deep dive, we break down what Amazon's suggested bids really mean, how they're calculated, and when you should ignore them.

You'll see how a $0.75 bid can still turn into $3 - 4 clicks, how max potential CPC works, and how to build a safer Amazon PPC bidding strategy around your own targets instead of Amazon's hints.

We also tackle exact match vs "exact intent", why one bad search term can kill a whole keyword when you negative it, and how to avoid nuking good traffic.

If you care about bid optimization, ACOS control, and understanding Amazon suggested bids like a pro, this episode is for you.

Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day.

In this episode, we walk through Amazon PPC. From daily monitoring and client comms to weekly bid optimization and conversion rate in Amazon checks, you'll see exactly which tasks matter and how often to run them.

You'll learn why obsessing over yesterday's data kills Amazon PPC performance, how to pace optimizations using real stats instead of panic, and when to harvest keywords, tune placements, and adjust dayparting. By the end of Amazon PPC Manager's Complete Task Schedule Revealed, you'll have a clear, repeatable Amazon PPC workflow that protects profit, saves time, and keeps your campaigns ready for the next spike in demand,

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠⁠

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🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

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📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.

In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.

Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).

We connect CPC, RPC, and ACOS directly back to sales movement.

See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.

You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.

Perfect for sellers and managers serious about scaling Amazon Ads profitably.

Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

🎙️Follow That Amazon Ads Podcast:

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🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast.

If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales.

Stephen and Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and raise RPC by pruning non-converting traffic and reallocating to what converts.

You'll see why sorting by highest ACoS fails, how to follow the spend, and where Top of Search multipliers, auto/broad, and negatives fit.

We demo CPC vs RPC diagnostics (e.g., CPC up 10%, RPC down 10% → ~20% ACoS surge) and a Pareto workflow that fixes the few campaigns driving most spend.

Watch now to master Amazon PPC inside That Amazon Ads Podcast, and bookmark this if you need a refresher on How To Lower Your ACoS in Amazon PPC with Amazon Ads.

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

🎙️Follow That Amazon Ads Podcast:

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⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠

🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale.

We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance.

Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC.

Inside: Brand Analytics vs. AMC for LTV, NTB bid boosts in Sponsored Brands/Sponsored Products, pricing, images, reviews that move conversion, and Off-Amazon influencer plays that spike branded search.

If you sell supplements, snacks, or drinks, this episode shows exactly how to profit on repeat orders and scale smart without wasting spend.

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠

🎙️Follow That Amazon Ads Podcast:

⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠

🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!

In this Amazon PPC breakdown, we expose the "Wasted Spend" scare tactic agencies use to win your account.

If you're in the US and someone pitched you $30K in "Wasted Spend" on Amazon PPC, listen to this before you say yes.

Stephen and Andrew unpack the zero-sales search-term filter, last-click attribution, and why bids live at the target level-not the query-so mass negatives can nuke revenue.

You'll learn how to define real waste (irrelevant queries with volume), use negative keywords correctly, and bring ACoS in line with smart bid optimization instead of deleting traffic.

Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money; get the truth and protect your budget.

Amazon PPC for Managing Really Big Accounts doesn't have to be chaos.

In this episode we unpack Managing Really Big Accounts in Amazon PPC so you know when to go granular and when to aggregate for real ROI.

Learn the hybrid playbook: build full five-campaign stacks for the hero SKUs, consolidate Tier 2 products by parent ASIN, and use catch-all autos to lightly cover the long tail without drowning in a million-row report.

We show guardrails (<=100k advertised-product rows, spend density per row), how to avoid death by a thousand cuts, and why Amazon's matching can surface the right variant inside mixed ad groups.

If you run a brand with massive catalogs, this is the clarity you need to scale Amazon PPC fast, efficient, and sane.

Listen now, drop your questions, and subscribe for more data-driven Amazon PPC strategies.

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠

🎙️Follow That Amazon Ads Podcast:

⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠

🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

How Long Should You Wait After Optimizing Until You Optimize Again?

This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account context.

We unpack 7-day vs 14 or 30-day date ranges, how spend trend predicts direction, why attribution makes fresh ACoS look high, and when micro vs macro bid changes make sense.

You'll see why revenue-per-click beats "wait for X clicks", how to set max increase/decrease limits, and why placement tweaks need 30-60 days.

If you're chasing lower ACoS without decreasing volume, this Amazon PPC breakdown gives you the playbook.

Drop your questions in the comment down below!

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠

🎙️Follow That Amazon Ads Podcast:

⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠

🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.

🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.

💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.

📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.