In this episode of The 2 Cents Podcast, Breanna Deculus and Reuben Bell sit down with Lauren Livak Gilbert, a digital shelf expert, to unpack a question every CPG brand needs to be asking:
👉 Is your digital shelf working harder than your real one?

We explore:

• 📲 What the digital shelf really is—and why it’s more than just a product page

• ❌ The biggest mistakes brands make online, from inconsistent content to outdated images and missed optimization

• 🎵 Is TikTok Shop just hype—or the future of commerce? We dig into the data, trends, and potential

Whether you’re selling on Amazon, Walmart.com, DTC, or trying to crack the TikTok code, this episode will help you sharpen your strategy and win where it counts: on the scroll.

#The2CentsPodcast #DigitalShelf #EcommerceStrategy #CPGMarketing #TikTokShop #RetailTech

In Episode 7 of The 2 Cents Podcast, Reuben Bell and Breanna Deculus unpack two of the hottest topics shaking up the retail world— from consumer boycotts to billion-dollar brand buyouts.

First up! The Boycotts 🚫
Retail giants like Target and Dollar General are under fire as consumer activism ramps up. We dig into what’s behind the backlash, how it's impacting shopper behavior, and what brands need to consider when choosing where & how they show up.

Then we get into the money moves:
💸 Major Acquisitions are making headlines in the CPG space, and no two deals are the same.
This year alone, we've seen:

• 🥤 Poppi’s $2B payday via Pepsi

• 💄 Rhode’s $1B buyout by e.l.f. Beauty
  Breanna Deculus and Reuben Bell break down what made these deals possible—and what smaller brands can learn from their paths to power.

Whether it’s getting bought or getting burned, this episode covers the strategies and stories shaping today’s CPG and retail landscape.

In CPG, product demand means nothing if you can’t deliver. In this episode of The 2 Cents Podcast, Reuben Bell returns to lead a powerful conversation with special guest Rodney Leonard, a seasoned logistics expert, on what it really takes to keep products on shelves and customers happy.

From forecasting and warehousing to navigating supply chain disruptions, this episode is packed with real talk and actionable insights on the back-end operations that drive front-end success.

Rodney and Reuben break down the motto: “Your best ability is availability”—because when you’re out of stock, you’re out of business.

You’ll learn:📦 Why logistics is the backbone of scaling a CPG brand🛒 The common pitfalls brands face as they grow📈 How to build systems that ensure consistent availability and retailer trust

Whether you’re building a brand or just want to understand what goes on behind the scenes, this one’s a must-listen.