The Right-Handed World: Why Your Climate Message Isn't Landing

The first in a three part series with guest Kim Scofield of Blonde Bad Wolf, we discuss the reasons why messages about climate, sustainability and all things green are not landing and easy, inexpensive and highly effective ways we can we put in place to make messaging more effective.

Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.

The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.

Connect with Charlene Norman on LinkedIn, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Why Most Climate Conversations Fail (And How to Fix Them)

This episode we break down the art and science of productive climate conversations—drawing on real-world experience, psychological insight, and actionable strategies you can use with your teams, customers, board members, and partners.

Key Insight:
Most climate conversations fail because we lead with data, fear, or confrontation—expecting people to abandon their frameworks and adopt ours. That’s not how human psychology or organizational change works.

Takeaways:

1. Start with Shared Values, Not Scientific Data

2. Acknowledge and Build on Existing Knowledge

3. Make It Immediately Relevant to Their World

4. Frame Change as Building on Strength, Not Admitting Weakness

5. Start Small, Celebrate Wins, Scale Up

The Climate Conversation Toolkit: Five Spokes for Every Leader

Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.

The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.

Connect with Charlene Norman on LinkedIn, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.