In this week’s episode of The Accidental Business Owner Podcast, I take you behind the scenes of a real client journey from 10 years ago — one that completely transformed the way I teach business owners to make decisions. It’s the story of how saying “no” to a big, exciting opportunity ultimately enabled my client to sell their business for a significant profit down the line.
🔥 In this episode, I break down:
📊 1. Why Data Beats Emotion Every Time
❌ 2. The Power of Saying No
🚧 3. Growth Pitfalls Most Entrepreneurs Miss
🧪 4. Why Testing & Validation Are Non‑Negotiable
At the time, the opportunity looked incredible on the surface. Most entrepreneurs would have jumped on it immediately. But instead of reacting emotionally, we slowed everything down and dug into the data using my #ADDAZERO methodology. What we uncovered changed everything — and prevented them from walking straight into a decision that would have stunted their growth, drained their resources, and tied them more deeply to the business they were trying to scale.
This episode is all about the kind of decision‑making most business owners think they’re doing… but rarely are.
I share how using evidence, trends, and validation helped my client see the long‑term implications of their decision — not just the shiny short‑term potential.
Good opportunities are everywhere. The right ones are rare. I talk about why learning to say no is one of the most profitable skills in business.
From founder dependency to resource stretch to operational chaos, I highlight common blind spots that kill momentum.
Before committing to any major opportunity, you need clarity on risk, reward, and downstream impact. I walk you through how I help clients stress‑test decisions, so they don’t end up firefighting later.
After working with hundreds of business owners and analysing more than 150 business failures, I’ve seen one pattern repeat again and again:
Businesses rarely fail because of one huge mistake; they fail because of dozens of untested “good ideas” that slowly drag the business off‑course.
This episode gives you the tools to stop that from happening to you.
If you’ve ever found yourself overwhelmed with opportunities, unsure whether to say yes or no, or worried you might make the wrong call, this story will give you the clarity and confidence to decide with intention, not emotion.
👉 Take the free Business Freedom Assessment
https://www.mytruenorth.biz/work-with-me/
👉 Learn more about the #ADDAZERO methodology
https://www.mytruenorth.biz
👉 Subscribe for new episodes every week
https://www.youtube.com/@MyTrueNORTHUK
24 min
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