Épisodes

  • Planning and Branding Strategies for Aspiring Online Business Owners
    Sep 23 2025

    Welcome to another episode of the After Work Entrepreneur Podcast, hosted by Cathy E. Smith. In today’s episode, Cathy dives into how you can start and grow a profitable online business in the digital age—a topic that’s especially timely given the recent wave of early retirements, job losses, and the ongoing impact of the deferred resignation program in places like Washington, D.C. Cathy draws on conversations with professionals who have made successful career pivots, and she breaks down the essential first steps: identifying your niche, building a strong brand, creating reliable revenue streams, leveraging today’s powerful technology, and mapping out a clear business plan. Whether you’re considering entrepreneurship out of necessity or passion, this episode is packed with thought-provoking questions and practical tips to help guide your journey. Get ready to be inspired and equipped to make your mark online!

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    11 min
  • Refreshing Your Life: Starting Fresh in Seasons of Change
    Sep 9 2025

    Welcome to another inspiring episode of the After Work Entrepreneur Podcast! Today, host Cathy E. Smith dives deep into the powerful—and sometimes uncomfortable—seasons of change that so many of us navigate. Whether you’re a new graduate anxious about entering the job market, someone re-entering the workforce after an unexpected job loss, or ready to pivot your career and rebrand yourself, Cathy shares practical insights and real-life examples to help you not just survive, but thrive. In this episode, you’ll discover how change, even when it’s unwelcome, can open doors to incredible growth and new opportunities. Cathy guides you through actionable steps—like clarifying your value, identifying transferable skills, and boldly updating your professional presence—to help you confidently build your next chapter. Tune in for encouragement, practical strategies, and the tools you need to start fresh, no matter where you are on your journey.

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    8 min
  • Three Key Steps to Creating Emotional Sales That Convert Your Ideal Customer Every Time
    Aug 26 2025

    Welcome back to the After Work Entrepreneur Podcast, where corporate professionals learn to transform their side hustles into full-time freedom and fulfillment. I’m your host, Cathy E. Smith—Cathy with a C—and in today’s episode, we’re diving deep into the real reason people buy: emotion. Ever made a purchase you “just had to have”? That’s your emotions running the show! Today, we’ll explore how tapping into your clients’ deepest needs and desires—not just listing features—can make you a more effective, authentic seller. Plus, I’ll share practical tips to help you connect emotionally with your audience, use storytelling that sells transformation, and make sales feel less like selling and more like serving. If you’re ready to understand the true power of emotions in the buying process and take your entrepreneurial journey to the next level, this episode is for you.

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    8 min
  • Is Your Business a Pop-Up Shop or Fine Dining? Matching Experience to Pricing
    Aug 18 2025

    Welcome to another episode of My AWEsome Podcast with your host, Cathy E. Smith! In this thought-provoking episode inspired by a message from Dr. Tony Evans, Cathy dives into the world of business branding, pricing, and positioning by using the perfect analogy of pop-up shops versus fine dining experiences. Have you ever thought about what kind of vibe your business gives off before your customers even see your prices? Cathy shares her own experiences walking through Washington D.C., comparing the energetic hustle of pop-up shops to the polished luxury of fine dining, and explains how crucial it is for your pricing to match the experience you deliver. Tune in as she breaks down how perceived value, intentionality, and consistency can make or break your brand, and offers practical reflection points to help you elevate your business — no matter your model. If you’re ready to turn your five-to-nine hustle into your future nine-to-five with clarity and confidence, don’t miss this episode!

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    11 min
  • From Graduation to Retirement: How to Thrive in Your Next Life Chapter
    Aug 5 2025

    In this inspiring episode, your host Cathy E. Smith dives into how you can prepare for your next chapter after a major life transition—whether that's graduating, switching careers, experiencing job loss, or entering retirement. Cathy shares practical, faith-aligned strategies to help you reframe your current moment as a divine opportunity, clarify your core strengths, and explore exciting paths like entrepreneurship, consulting, or discovering a new passion. She also lays out actionable steps for personal growth: from taking skills assessments and enrolling in online courses, to building a powerful personal brand and growing your network. Tune in for a motivating roadmap—and a helpful checklist—to step confidently into your next phase with clarity, purpose, and a community to support your journey!

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    13 min
  • Would You Make a Good Coach or Consultant? Key Traits and How to Choose Your Next Move
    Jul 22 2025

    Welcome to another episode of The After Work Entrepreneur! In this episode, host Cathy E. Smith dives deep into an often misunderstood topic: the key differences between coaching and consulting. Drawing from her personal journey towards becoming a certified coach under the International Coaching Federation, Cathy shares insightful revelations about what truly sets these two roles apart. She explores the core elements of coaching—including active listening, client-led agendas, and transformational growth—as well as the hallmark traits of effective consulting, such as subject matter expertise and results-oriented problem solving. Whether you're thinking about starting a new career, making a transition, or just curious about the skills that make great coaches and consultants, this episode offers practical takeaways to help you decide which path may be right for you. Tune in for an honest, experience-driven discussion designed to inspire and guide your next entrepreneurial step!

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    11 min
  • Part 4 of 4 10 Ways to Make Money Online 8 thru 10
    Jul 8 2025

    Welcome to another episode of My AWEsome Podcast! In today’s episode—the grand finale of our four-part series, “10 Profitable Methods for Making Money Online”—host Cathy E. Smith wraps up with a deep dive into three powerful business models: online coaching or consulting, YouTube or podcast monetization, and launching an e-commerce business.

    You’ll hear step-by-step guidance on how to get started in each area, as Cathy breaks down practical action items, the pros and cons, typical startup costs, and clever strategies to help you turn your expertise or creativity into sustainable income streams. Whether you’re looking to sell your know-how, build an online audience, or open your own digital storefront, this episode offers actionable insights to help you choose the right path and take your next step toward online success.

    So, grab your notebook, tune in, and get ready for inspiration (and proven tactics!) to help you monetize your skills and ideas online.

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    30 min
  • 10 Profitable Ways to Making Money Online Part 3 of 4
    Jun 24 2025

    Make Money Online: Digital Products, Freelancing, and Subscription Box Services Demystified

    Welcome to another insightful installment of The After Work Entrepreneur Podcast! In this episode—part three of our four-part series, “10 Profitable Ways to Make Money”—host Cathy E. Smith dives deep into digital product creation, selling freelance services, and launching subscription box services. Cathy breaks down each method step-by-step, sharing practical strategies, essential tools, and real-world examples to help you get started, no matter where you are on your entrepreneurial journey.

    You’ll learn how to pick profitable digital product ideas, package your unique skills as a freelancer, and design a subscription box experience that keeps customers coming back. Plus, Cathy unpacks the pros and cons, startup costs, and marketing tactics needed to turn these side hustles into sustainable income streams. Whether you’re building your business after hours or getting ready to leap into full-time entrepreneurship, this episode is packed with actionable tips and inspiration to help you reach your business goals. Tune in for food-for-thought questions at the end, and discover how you can get your hands on Cathy’s exclusive eBook—perfect for anyone ready to make their business dreams a reality!

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    27 min