This episode of The Art of Entrepreneurship is for anyone who knows their brand should feel more human but isn’t confident in how to actually make that happen.

My guest is Richard Turgeon, a creative director, writer and musician who has spent his career bringing personality and storytelling into industries that don’t always feel human, like tech and finance.

Rich and I talk about why video creates trust quickly, how showing real people reduces uncertainty in big buying decisions, and why “I need a bigger budget” is usually just fear talking. We also get into the creative habits behind Rich’s work, the simple tools teams can use to create strong content and how to use AI without losing the human element.

Tune in for practical guidance on humanizing your brand and getting started—even if being on camera scares the hell out of you.

Richard Turgeon is a seasoned creative director with experience leading work for Google, Dolby, Microsoft, PayPal, HP, Wells Fargo and other global brands. He’s known for building and inspiring high-performing creative teams, driving measurable results and developing work that blends personality with clarity. Rich brings a mix of writing, design, film and music into his approach, helping brands show up with a more human, memorable presence.

Richard is currently leading brand strategy, messaging and creative direction for AtlasFX, a fintech firm specializing in FX risk management, and its two sister companies.

• Website: https://richardturgeon.dunked.com/
• LinkedIn: https://www.linkedin.com/in/richardturgeon/
• Instagram: https://www.instagram.com/richardturgeon/
• YouTube: https://www.youtube.com/channel/UC6Ok-SX61au3VUewZoyNQiw

• Embracing intellectual humility w/ Dave Hersh, Founder & CEO of In Tandem: https://www.jackiehermes.com/podcast/dave-hersh-ceo-of-in-tandem
• Embracing your authentic self and inspiring the next generation w/ Dr. Tori Ellis, CEO & Transformational Coach at The Sound of Business Consulting: https://www.jackiehermes.com/podcast/dr-tori-ellis
• Testing social strategy & recovering from failure w/ Creator and coach Quentin Allums: https://www.jackiehermes.com/podcast/quentin-allums

More about the show: ​​www.jackiehermes.com/podcast

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This episode of The Art of Entrepreneurship is for every founder or marketer who swears their industry is “too boring.”

I hear it all the time: from insurance to logistics to compliance to manufacturing, brands saying they can't be bold because their industry just isn't fun. But here’s the truth: your industry isn’t boring. You might just be showing up that way.

Tune in to learn why companies in so-called “boring” industries like Mailchimp, Gusto and ClickUp stand out—and how you can win by choosing to show up and be bold.

• How to change the change-resistant w/ Bob Gaydos, CEO of Pendella: https://www.jackiehermes.com/podcast/bob-gaydos
• Evaluating new business ideas, making the leap & handling change w/ Marcus Murphy, co-founder and CEO of The Five Percent: https://www.jackiehermes.com/podcast/what-if-i-could
• 10 creative ways to distribute your content: https://www.jackiehermes.com/podcast/10-ways-to-distribute-your-content

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok: @jackie.hermes

Website: jackiehermes.com

This episode of The Art of Entrepreneurship is for marketers who know real insights don’t come from slide decks; they come from honest conversations.

I share how to move past polished, “safe” answers and create the kind of conversations that actually change the trajectory of a project. It’s not about having a perfect list of questions; it’s about showing up as a human first. Setting the tone, leading with vulnerability and asking the right follow-ups can turn guarded responses into honest insight.

Tune in to learn how to disarm stakeholders, earn their trust, and uncover the truths that make your messaging—and your marketing—actually work.

• Asking the right questions w/ Holland Martini and Maria Vorovich, co-founders of GoodQues: https://www.jackiehermes.com/podcast/holland-martini-and-maria-vorovich
• Finding your winning zone w/ Stephanie Roland, Accelity Brand & Marketing Director: https://www.jackiehermes.com/podcast/stephanie-roland
• They Ask, You Answer: a content strategy that actually works w/ author and serial entrepreneur Marcus Sheridan: https://www.jackiehermes.com/podcast/marcus-sheridan

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com

🎧 Catch up on past episodes, submit topic ideas, and learn more

jackiehermes.com/podcast

⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.

📲 Let’s connect!

LinkedIn: linkedin.com/in/thejackiehermes/

Instagram: @thejackiehermes

TikTok: @jackie.hermes

Website: jackiehermes.com