Épisodes

  • 429 - Hire Your First Employee
    Dec 8 2025

    Today, we are tackling the biggest hurdle for solopreneurs - this is the moment you move from "Freelancer" to "CEO." BJ and Rich will unpack how to do this without losing your shirt - or your mind.

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    16 min
  • 428 - Hyper-Personalized Marketing - Tailoring Strategies to Individual Customer Needs
    Dec 1 2025

    It's the next level - tailoring your message to individual customer needs, at scale. It's the end of "one-size-fits-all" marketing: "Mass marketing is dead" and customers expect you to know them. It turns one-time buyers into loyal, repeat fans.

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    28 min
  • 427 - Being Grateful As A Business Owner
    Nov 24 2025

    Today, we are hitting pause on the business hustle.

    You're thinking: "I don't have time for soft, fuzzy feelings."

    "I have end-of-year targets to hit."

    But here is the truth - Gratitude isn't just an emotion. It is a retention strategy - It is a profit multiplier. If you are constantly working without appreciation, your team feels it. Your clients feel it. And you burn out.

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    15 min
  • 426 - Workplace Wellness 2.0 - Boosting Focus, Mindset, and Sustainable Performance
    Nov 17 2025

    The next level of workplace wellness is recharging focus, mindset, and long-term performance. With busy schedules and high demands, people are seeking more innovative ways to stay sharp.

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    15 min
  • 425 - The Millennial and Gen Z Shift - Navigating Generational Transitions in Business
    Nov 10 2025

    Today, we're diving into a dynamic evolution for small biz legacies. Younger generations are stepping up with fresh ideas on work-life balance, tech-savvy approaches, and purpose-driven goals. It turns traditional handovers into opportunities for innovation, but only if you're prepared.

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    17 min
  • 423 - Escaping the Comparison Curse - Thriving Beyond Envy in a Competitive Business World
    Oct 27 2025

    Today we're tackling a sneaky mindset thief for owners and leaders: The constant pull of comparing yourself to others zaps your joy and focus. Scrolling through social media, we see competitors' big wins, flashy growth, and perfect teams. It sparks envy, making you question your own path and progress.

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    20 min
  • 422 - Rejection Resilience - Build Armor Against Sales No's
    Oct 20 2025

    Today we're tackling a silent energy drainer for owners and leaders - the emotional sting of sales rejection that torpedoes your confidence. Hearing "No" from a prospect or losing a key client feels like a gut punch and makes you second-guess your worth and strategy.

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    19 min