In this episode of The Blockchain Startup Show, I'm joined by Emily Rose Dallara, a somatic leadership coach who brings nine years of Web3 marketing experience to her work helping leaders regulate their nervous systems and lead more effectively.

Emily shares her journey from marketing executive to leadership coach, having experienced how the high-pressure crypto environment can lead to burnout cycles, and offers practical approaches to building resilience.

Episode Outline and Highlights:

[00:00:33] Introduction to Emily Rose Dallara

• Harrison introduces Emily and her background in Web3
• Discussion on the importance of "soft skills" for leadership effectiveness

[00:02:00] The Evolution of Content Creation Tools

• Emily and Harrison discuss AI tools for content repurposing
• The efficiency of modern marketing tools compared to traditional approaches

[00:07:00] Lean Team Building in Web3

• The shift from industrial to information age working models
• How crypto companies can operate effectively with minimal headcount
• Optimizing team structure for efficiency rather than size

[00:12:27] Marketing Team Structure for Web3 Projects

• Emily's approach to building the right marketing team based on stage
• Why companies don't always need to hire a full marketing team early on
• The importance of finding the right person who can take you to the next level

[00:14:00] Common Hiring Mistakes in Crypto Startups

• Harrison shares his recruitment mistakes and lessons learned
• Why hiring junior staff doesn't always lead to efficiency gains
• The role of tools and technology in scaling without adding headcount

[00:21:00] Emily's Journey from Marketing to Somatic Leadership Coaching

• Her experience working in high-pressure crypto environments
• How burnout cycles led to a personal transformation
• The impact of poor leadership on team wellbeing and performance

[00:29:00] Nervous System Regulation for High Performers

• How crypto work culture creates unique stressors
• Understanding the body's responses to chronic stress
• Practical approaches to nervous system regulation and resilience

[00:36:00] Understanding Somatics and Nervous System States

• Emily explains the fundamentals of somatic work
• The different nervous system states: fight, flight, freeze, and fawn
• How functional freeze and high-functioning anxiety affect performance

[00:42:00] The Social Media Challenge for Crypto Professionals

• Managing the 24/7 nature of crypto markets and communication
• Setting boundaries in a boundary-less industry
• Compartmentalizing social media to preserve mental energy

[00:51:00] Setting Boundaries in Business

• How clear boundaries can increase respect from clients and colleagues
• Communicating your availability and work preferences effectively
• Finding your optimal work schedule based on personal energy patterns

[00:55:00] The Personal Brand Imperative in Web3

• Why founder visibility has become essential in crypto
• Handling the emotional challenges of public visibility
• The relationship between personal branding and trust in Web3

[01:02:00] The Leadership Bubble of Balance

• Emily's framework for resilience and leadership effectiveness
• Balancing internal regulation with external communication
• Practical tools for increasing nervous system...

In this episode of The Blockchain Startup Show, I spoke with Ray Dogum, Founder and Host of Health Unchained, a healthcare meets blockchain podcast which has featured over 120 guests. Ray discusses how blockchain technology could revolutionize healthcare data sharing, scientific research, and patient care while exploring the challenges and opportunities in decentralized science.

From open-access research funding to AI-powered diagnostics, Ray discusses the possibilities for rebuilding healthcare and scientific research on Web3 infrastructure.

Episode Outline and Highlights:

[00:00:33] Introduction

• Harrison introduces Ray Dogum and Health Unchained
• Overview of DeSci and its scope beyond healthcare

[02:32] Early Distributed Computing in Science

• Discussion of SETI and CureCoin
• Historical context of decentralized science initiatives

[04:40] Evolution of DeSci

• From early concepts to current implementations
• Role of projects like Vita DAO and Molecules

[28:00] Data Collection and AI in Healthcare

• Real-world evidence gathering
• Integration of AI in medical diagnostics
• Privacy and security considerations

[33:37] The Future of Healthcare Data

• Vision for individualized care through data sharing
• Potential for data-driven health insurance models
• Balancing privacy with research needs

[45:00] Building in DeSci

• Opportunities for founders and businesses
• Importance of community building
• Integration of AI in DeSci projects

[52:16] Current Challenges in DeSci

• Data sharing and user engagement
• Peer-to-peer science collaboration
• Open access publishing

Transforming Scientific Research Through Blockchain

Ray emphasizes how DeSci could revolutionize research funding, data sharing, and scientific collaboration. By leveraging blockchain technology, researchers can create more transparent, efficient systems for conducting and sharing their work, while maintaining privacy and security.

The Future of Healthcare Data Management

The conversation highlights the potential for blockchain to transform healthcare data management, enabling individuals to control their medical information while contributing to research. This shift could lead to more personalized care and innovative funding models for scientific research.

In this episode of The Blockchain Startup Show, I sat down with Orion Parrott, Co-founder of Orange DAO and GP of Orange Fund.

We talk about the macro and the micro - and most importantly - what Orion's learned about startup success and how to replicate it from years of funding and working with early-stage teams.

Episode Outline and Highlights:

[00:02] Welcome and Introduction

• Harrison introduces the show and guest Orion Parrott
• Background on Orange DAO and Orion's advisory work

[02:23] Orion's Journey into Crypto

• From defense electronics to fintech entrepreneurship
• Early interest in crypto dating back to 2013
• The evolution of Orange DAO from Y Combinator connections

[08:19] Current State of Crypto Markets

• Analysis of recent market movements and meme coins
• Discussion of Trump-related token launches
• Balancing community value with token economics

[11:17] The Evolution of DeFi and Market Focus

• Contrasting DeFi's current utility with 2021
• The dichotomy between gambling trends and product development
• Real-world applications versus speculative activities

[20:15] Strategy and Founder Success

• The importance of problem definition in startup strategy
• How to approach product-market fit in Web3
• Common pitfalls in startup positioning

[38:23] The Remote Work Revolution in Crypto

• Impact of digital transformation on work culture
• The rise of crypto conferences and in-person events
• Building communities in a digital-first world

[50:23] Ethereum vs Solana Debate

• Analysis of recent market movements
• User experience considerations
• Cultural differences between ecosystems

Key Insights for Founders

Orion emphasizes the importance of understanding your market and executing with clear advantages. To succeed these days, you need both solid tech skills and a way to get people involved and excited about what you're doing.

What's Next

Web3 communities keep changing, and the trick is to bring in new ideas while actually giving users what they want. As things settle down in the industry, founders need to be ready to adapt, but shouldn't lose sight of what they stand for and what matters to their community.

In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Tim Dierckxsens, CEO and Co-Founder of Venly.

Tim takes us through Venly’s journey since its founding in 2017 and shares his insights into the evolution of blockchain tooling, the importance of simplifying Web3 for developers, and the challenges and opportunities of scaling a blockchain business in today’s market.

From creating developer-friendly platforms to addressing the challenges of blockchain adoption, this episode is packed with actionable advice for Web3 founders and leaders.

[00:02] Introduction to Tim Dierckxsens and Venly

• Tim’s background as a business consultant and how blockchain caught his attention.
• The founding of Venly and its mission to simplify blockchain adoption.
• Recognizing the need for middleware to address blockchain infrastructure challenges.

[04:05] How Venly Has Evolved Over Time

• The transition from a wallet provider to an all-in-one blockchain platform.
• Lessons learned from scaling too quickly and how Venly adapted to challenges.

[05:46] The Comeback of Enterprise Blockchain

• Observing a resurgence in private blockchain initiatives by companies like JP Morgan.
• Differences between public and private blockchain use cases.

[08:21] Blockchain Maturity and Long-Term Adoption

• Why blockchain adoption mirrors the rise of cloud technology.
• Understanding the Gartner Hype Cycle and blockchain’s long-term potential.

[13:08] Addressing Security Challenges in Blockchain

• Tackling smart contract vulnerabilities and ensuring protocol safety.
• The rise of liability insurance for blockchain platforms.
• Drawing parallels between blockchain security and traditional cybersecurity.

[17:04] Developer Enablement for Web3 Adoption

• The importance of no-code and low-code solutions for businesses.
• How Venly empowers developers with API-based platforms to bridge Web2 and Web3.

[27:32] Building for Web3 vs. Web2 Audiences

• Key differences in targeting native Web3 users versus traditional businesses.
• Why simplified tools and user-friendly interfaces are critical for scaling blockchain use cases.

[47:35] The Role of Regulation in Blockchain

• Why regulation should be seen as a framework for safety, not a limitation.
• Innovations in compliance, such as Cardano’s Midnight and its focus on privacy.

[55:28] Lessons from Six Years in Blockchain Leadership

• Tim reflects on Venly’s journey, sharing lessons from navigating market downturns.
• The importance of resilience, adaptability, and long-term thinking for founders.

[01:00:12] Final Advice for Aspiring Founders

• Why founders must be optimistic yet pragmatic to inspire their teams.
• Leading through uncertainty and seeing the light at the end of the tunnel.

Tim Dierckxsens highlights the importance of simplifying blockchain technology for both developers and businesses. Venly’s focus on developer-friendly APIs and user-centric platforms makes it easier for companies to bridge the gap between Web2 and Web3. By removing technical barriers, Venly is playing a key role in accelerating blockchain adoption.

After six years of leading Venly, Tim emphasizes that resilience and adaptability are critical for success in the blockchain space. Founders must navigate rapid technological shifts and market...

In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Kristina Kuleshova, Head of People and Culture at Magic Square.

Kristina shares her perspective on cultural and generational differences in Web3 teams, and how startups can best adapt to an inter-generational, inter-cultural workforce that’s radically different from anything that came before.

From cross-cultural management to generational insights, this episode is packed with actionable advice for founders looking to scale their teams effectively.

Episode Outline and Highlights:

[00:02] Introduction to Kristina Kuleshova and Magic Square

• Kristina's Web3 origin story
• Her role as Head of People and Culture at Magic Square
• Initial encounters with blockchain and its transformative potential

[10:06] Generational Differences in Web3

• Challenges in hiring and organizational culture within Web3
• The generational divide in crypto workplaces
• Strategies for creating inclusive environments

[18:09] Evolving Workforce Trends

• Contrasts in work attitudes between Gen Z and other generations
• The impact of digital age information access on productivity
• Cultural expectations and the pursuit of meaningful work

[30:53] The New Model of Team Building

• Balancing professional duties with personal passions in crypto
• The importance of adaptability and rapid decision-making
• The value of flexibility and changing perceptions of job-hopping

[45:19] Attracting Experienced Talent

• Transitioning from established companies to startups
• The role of mutual selection in recruitment
• Benefits of tenure and experience in Web3 teams

[51:16] Non-Traditional Employment

• The rapid pace of change
• Differences in employment structures and their impact
• Attracting non-crypto native talent

[56:59] Crypto Work Culture

• The rise of remote work and digital nomadism
• Cultural attitudes towards remote work in different regions
• The fun and rewarding environment of the crypto industry

Building Stronger Teams in Web3

Kristina Kuleshova highlights the importance of bringing people together across different age groups and backgrounds in Web3. As the industry evolves, creating an environment where collaboration and fresh ideas thrive is key. Leaders can build strong teams that handle the volatility of the industry by encouraging diversity and making quick, thoughtful decisions.

The Value of Experience and Broader Perspectives

The crypto industry benefits from combining the energy of younger generations with the knowledge of more experienced professionals. By recognizing and addressing the unique needs of older candidates, startups can build balanced teams. This approach not only strengthens company culture but also helps drive lasting success.

In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Ceri Power, Head of People at the StarkNet Foundation.

We discuss Ceri’s experiences with hyper-growth teams Chainlink and Status, exploring how to build teams that effectively integrate crypto-native and non-crypto-native talent. Ceri shares lessons on operational efficiency, open-source collaboration, and community-driven marketing—and what early-stage founders can learn from more established teams.

We touch on Web3 recruiting, and how competence trumps credentials. We also examine the crucial role of founders in shaping company culture and their strategic importance as the public face of their organizations.

Join us as we take a peek “behind the curtain” to see how some of crypto’s most successful teams have scaled…

Episode Outline and Highlights:

[00:02] Scaling Web3 Companies

• Introduction to Ceri Power and her role at StarkNetInsights from scaling Chainlink and Status
• The importance of operational efficiency and open-source collaboration

[11:47] The Value of Hiring Non-Crypto Talent

• Transition from traditional credential-based hiring to valuing skills and agency
• The integration of non-crypto-native talent and changing industry perceptions
• Creating a flexible, growth-oriented work culture

[20:45] Purpose, Passion in Crypto

• The intersection of ideas and innovation
• Bringing fresh perspectives into crypto
• Meaning and purpose

[31:02] Founders and Web3 Culture

• The role of founders as public figures and cultural leaders
• The importance of strong personal branding and active involvement in hiring
• Setting the company's trajectory through consistent messaging

[41:35] Building Strong Foundations for Success

• Making tough decisions as a founder to manage team dynamics and performance
• Early intervention and saying goodbye with grace
• Advice for seed-stage founders

[45:40] Early-stage Hiring

• The importance of strategic hiring decisions in the early days
• Dangers of settling for less than exceptional talent
• Clear organizational vision and effective delegation for scaling

[50:53] Strategic Hiring for Long-Term Success

• Challenges of hiring during crypto's volatile boom and bust cycles
• Intentional hiring decisions and maintaining sustainability
• Impact of hiring and firing on company culture and reputation

Creating a Culture of Adaptability in Web3

In crypto, a flexible, open team culture is essential. Ceri Power shares how blending crypto-native and non-crypto-native talent helps companies thrive in the face of constant change. By fostering collaboration and encouraging new perspectives, early-stage teams can cultivate a dynamic work environment that welcomes innovation and builds resilience.

Sustainable Growth Through Thoughtful Hiring

Scaling quickly doesn’t mean hiring at random. Ceri emphasizes the importance of purpose-driven recruitment, where each hire aligns with the company’s long-term vision. For founders, this approach isn’t just about filling seats—it’s about building a foundation for sustainable growth and a strong, cohesive culture that will weather the ups and downs of the crypto industry.

In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Michal Moneta, Chief Strategy Officer at the Onchain Foundation.

Michal shares his journey from a content marketer to a pivotal figure in the blockchain industry, highlighting the rapid career advancements possible within the crypto space. We delve into the mission of the Onchain Foundation and its innovative approach to making Web3 more accessible through real-world blockchain applications.

Michal and I explore the profound shifts in work and career that have occured in recent years. We discuss how the traditional linear career progression is being replaced by a fast-paced, skill-driven model that values adaptability and new ideas. The conversation extends to the broader socio-economic transitions, emphasizing the meritocratic culture emerging in the information age.

And most importantly, this episode addresses the road to Web3 mass adoption and the opportunities that exist here for crypto entrepreneurs. He highlights segments ripe for disruption, like gaming and social media, while examining what's gone wrong with other use cases.

Through customer-centric marketing and aligning blockchain innovations with genuine user value, Michal offers invaluable insights for those curious about the future trajectory of work and technology in the blockchain era.

Episode Outline and Highlights:

[00:02] Introduction to Michal Moneta and Onchain

• Introduction to Michal Moneta's background and his role at Onchain
• The Onchain Foundation and its mission to bring the world onchain
• The unique challenges of Web3 business

[10:16] Work and Career in Web3

• The shift from linear career progression to a dynamic, skill-driven model
• How Web3 continues to pioneer remote work and offering meritocratic opportunities globally
• Broader socio-economic transitions from industrial to information eras

[29:55] Real-World Adoption Challenges in Web3

• Challenges of launching blockchain-based products
• The dichotomy between Web3 ideals and user expectations
• Exploring how blockchain can offer financial stability in countries with unstable currencies

[36:59] Future Adoption of Web3 Technologies

• Onboarding people to Web3
• The potential of sharing economy models in driving Web3 adoption
• How Sweatcoin's approach can serve as a blueprint for Web3 integration

[46:12] Web3 Gaming Adoption Challenges

• The promise and disappointment of Web3 gaming - what can be learned?
• The importance of delivering genuine user value over speculation
• Lessons for founders on creating compelling user experiences

Web3 Career Progression

In Web3, traditional career paths have been replaced by a dynamic, skill-driven model that values adaptability and innovation. This new landscape emphasizes merit over tenure, offering rapid career advancement opportunities and pioneering remote work models that are meritocratic and global. Individuals and companies must quickly adapt to technological advancements, focusing on rewarding direct merit and fresh ideas to thrive.

Driving Real-World Adoption

Web3 products must align with genuine user needs and provide value beyond "number go up". By focusing on consumer use cases that stand to gain the most from blockchain technology, entrepreneurs can maximize their chances of crossing the adoption chasm.

In this episode of The Blockchain Startup Show, I had the pleasure of speaking with Saul Hudson, Co-Founder and Managing Partner of Angle42.

Saul brings invaluable insights into the unique pressures facing first-time founders. We explore how humility and a willingness to learn can inform a startup’s culture from the earliest days, maximizing the chances for sustainable success. Saul offers a framework for founders to balance the urgency of quick wins with the strategic decision-making needed to build something that lasts.

We also discuss how the role of public relations is changing in accordance with the new model of influence. Saul shares how successful companies navigate PR, emphasizing authenticity and strategic foresight in community engagement, especially during events and on social media. If you’re here for insights on optimizing your communications and gaining the right kind of attention for your startup while avoiding a PR disaster, this is the episode for you.

Episode Outline and Highlights:

[00:02] Introduction to Saul Hudson and Angle42

• Introduction to Saul Hudson's background and his role at Angle42
• Overview of Angle42 and its mission in the Web3 space
• Initial insights into the evolving Web3 landscape and its challenges

[14:30] Effective Communication and Hiring Strategies

• The balance between urgency and strategic planning in startup communications
• Effective hiring strategies in Web3
• Creating a sustainable communication framework for growth

[20:39] Building Momentum in PR and Marketing

• The art of patience in PR and playing the long game
• Strategies for building momentum in PR
• Understanding the role of strategic planning in demonstrating PR ROI

[35:34] How to Create Influence at Scale

• How PR extends beyond media relations to create influence at scale
• The significance of events in building personal connections
• Establishing community and influence in a decentralized world

[52:11] Qualities of Effective PR Partners

• Key qualities to look for in PR partners
• Relevant experience and philosophical alignment
• How honesty and brand story communication are crucial in PR partnerships

[60:06] Maintaining Positive Communication

• Maintaining a positive tone in professional settings
• Importance of positive engagement on social media
• Strategies for filtering out noise and fostering authentic interactions

Embrace Humility and Curiosity

First-time founders can greatly benefit from adopting a mindset of humility and curiosity. This approach fosters a culture of growth and success, where learning is prioritized and collaboration thrives. Embracing humility allows founders to acknowledge their limitations and most effectively leverage the expertise of others. This drives continuous improvement, encouraging exploration and innovation. Together, humility and curiosity create a resilient and adaptive organization capable of thriving.

Long-term PR Strategy

Building momentum in PR is a long-term endeavor, much like SEO. It requires a deep commitment to patience and strategic planning to develop relationships that are not only meaningful but enduring. Organizations must focus on long-term objectives, setting realistic expectations and cultivating trust and credibility over time. This patient, calculated approach is essential for demonstrating return on investment in PR efforts. By nurturing these relationships, companies lay a solid foundation for lasting success, ensuring that their message resonates and their influence grows in the ever-evolving landscape of Web3.