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The Brand Study

The Brand Study

Auteur(s): Conrad Byron
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À propos de cet audio

The Brand Study is a deep dive into how consumer brands grow—what works, what doesn’t, and the real stories behind success. Hosted by Conrad Byron, each episode features founders, marketers, and creatives sharing unfiltered insights on the bold moves, pivots, and lessons that shape great brands. From startups to industry leaders, we break down the strategies, risks, and wins that drive growth. No fluff—just real conversations and practical takeaways you can use.Conrad Byron Gestion et leadership Économie
Épisodes
  • Langer’s Juice: How Bruce Langer Built a Brand That Reaches Millions of Homes
    Sep 17 2025

    Bruce Langer is the Co-Founder and President of Langer’s Juice, one of the most recognizable juice bottles in the beverage aisle. What started at the farmers market turned into a national brand built on flavor, integrity, and relentless innovation.
    In this episode, Bruce breaks down how the brand grew into a household name without losing its soul. He shares how they built a vertically integrated supply chain, turned sustainability into a strength, and kept their product at the center of every decision.

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    29 min
  • Oat Haus: Ali Bonar's Path to Creating a New Food Category
    Aug 26 2025

    Ali Bonar is the Co-Founder and CEO of Oat Haus, the company behind the world’s first granola butter. Her story is about discipline, resilience, and building something entirely new in the food world. From personal challenges to convincing investors and customers that a new category was worth believing in, Ali’s journey shows what it takes to stay committed when the path isn’t easy.

    She opens up about how discipline has been just as important as creativity in growing Oat Haus, why perseverance matters more than talent, and how staying true to her values helped carve out space in a crowded industry. Ali’s story is proof that success comes from showing up every day, even when others might quit.

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    44 min
  • Chlorophyll Water: Matt Levine’s Path from Hospitality to CPG
    Aug 18 2025

    Chlorophyll Water is the first shelf-stable bottled water infused with organic chlorophyll and is sold nationwide in Aloe Yoga, Whole Foods and other major retailers.

    Before chlorophyll drinks were trending on TikTok and Instagram, Matt recognized the health benefits of liquid chlorophyll and created a clean, ready-to-drink chlorophyll water that made the superfood accessible to everyone. With a background in New York hospitality running IndieFork, launched into CPG without any experience in the industry.

    In this episode, we discuss how Chlorophyll Water was bootstrapped, scaled into national retail stores, and built a strong brand identity in the competitive health and wellness industry.

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    36 min
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