we sit down with Steven Borrelli, founder and CEO of Cuts, the apparel company redefining workleisure and scaling to nine figures in revenue.

Steven shares how a single frustrating moment at work sparked the idea for the perfect tee, how a Kickstarter campaign became the launchpad for the brand, and why focusing on one product line gave Cuts its early growth advantage. He opens up about bootstrapping with credit cards, navigating near-death experiences like tariff shocks, and the financial discipline that kept the company alive.

We also dive into Cuts’ evolution, from men’s tees to women’s apparel, golf, and outerwear, and how the brand attracts A-list ambassadors like Jeremy Piven, pro athletes, and creators who authentically connect with the product.

Steven explains why “a company only dies when the founder runs out of energy,” and what it really takes to scale from a basement startup into a global lifestyle brand.

This episode is about focus, financial discipline, and building momentum, and it's a masterclass in turning one product into an global business.

Global Healing is redefining natural health with science-backed supplements that put healing before hype. Founded by Dr. Edward Group in the late 1990s, the brand began inside a cancer clinic, where the search for clean, effective solutions led to the creation of OxyPowder. What started with one breakthrough formula has grown into a trusted global wellness company, still privately held, family-owned, and known for testing standards that reject 60% of raw ingredients before they ever make it to market.

In this episode, you’ll learn how Global Healing built long-term customer loyalty by prioritizing education over trends, why their transparency-first approach has fueled retail partnerships with Sprouts and beyond, and how spending $2M annually on testing has set a new benchmark in the supplement industry.

From soil-to-shelf purity testing and bold transparency campaigns to a team culture that mirrors the values it sells, the Global Healing story shows what it takes to build a resilient, independent brand in a crowded supplement market.

Moom Health is changing the face of women’s wellness in Asia. Founded by sisters Maya and Mili Kale, the company was born from Maya’s teenage diagnosis with PCOS and their shared frustration at the lack of natural, localized solutions in Singapore. What started with scrappy beta tests and hand-packed orders has grown into a regional powerhouse, sold by some of the largest retailers throughout Asia, trusted by thousands of women, and backed by $2.69M in funding from leading consumer investors.

In this episode, you’ll hear why community has been their greatest product developer, and how persistence, not prior expertise, has unlocked manufacturing, capital, and retail scale.

From cold emails and “fake doctor’s appointments” to building a 25-person team across three countries, their journey shows how conviction and community can fuel outsized growth in one of the world’s most competitive categories.

Bruce Langer is the Co-Founder and President of Langer’s Juice, one of the most recognizable juice bottles in the beverage aisle. What started at the farmers market turned into a national brand built on flavor, integrity, and relentless innovation.
In this episode, Bruce breaks down how the brand grew into a household name without losing its soul. He shares how they built a vertically integrated supply chain, turned sustainability into a strength, and kept their product at the center of every decision.

Ali Bonar is the Co-Founder and CEO of Oat Haus, the company behind the world’s first granola butter. Her story is about discipline, resilience, and building something entirely new in the food world. From personal challenges to convincing investors and customers that a new category was worth believing in, Ali’s journey shows what it takes to stay committed when the path isn’t easy.

She opens up about how discipline has been just as important as creativity in growing Oat Haus, why perseverance matters more than talent, and how staying true to her values helped carve out space in a crowded industry. Ali’s story is proof that success comes from showing up every day, even when others might quit.

Chlorophyll Water is the first shelf-stable bottled water infused with organic chlorophyll and is sold nationwide in Aloe Yoga, Whole Foods and other major retailers.

Before chlorophyll drinks were trending on TikTok and Instagram, Matt recognized the health benefits of liquid chlorophyll and created a clean, ready-to-drink chlorophyll water that made the superfood accessible to everyone. With a background in New York hospitality running IndieFork, launched into CPG without any experience in the industry.

In this episode, we discuss how Chlorophyll Water was bootstrapped, scaled into national retail stores, and built a strong brand identity in the competitive health and wellness industry.

In this episode, we sit down with Kate Jane Wong, co-founder of Noon, the wellness brand redefining what a gummy can be. With a background in branding and an eye for consumer behavior, Kate shares how Noon is breaking through one of the most saturated categories in wellness: gummies.

We unpack how the team approached product formulation, visual identity, and positioning to carve out space in a crowded market, while avoiding the clichés that dominate the aisle.

From building trust with a design-first approach to resisting industry shortcuts, this conversation provides a playbook in launching a modern wellness brand.

Mila isn’t just a success story, it’s a blueprint for how to scale without compromise. Co-founder Jen Liao joins us to break down how a small restaurant in Bellevue, WA evolved into a nationally distributed brand with $30M in venture funding and a fast-growing retail presence.

We talk about their early days testing soup dumplings with a Google Form and PayPal link, how they scaled production while preserving quality, and why their rebrand from Xiao Chi Jie to Mila unlocked new levels of growth.

Jen also shares the strategy behind bringing on Simu Liu as Chief Content Officer and how digital storytelling and agile advertising helped Mila stand out in a competitive category.