• AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer
    Jul 25 2025

    In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.

    Key takeaways

    Stuart and Kristian shared:

    • How to unlock AI's creative potential while preserving brand authenticity
    • Ways to build robust AI governance that enables innovation
    • What effective AI leadership looks like in progressive marketing teams
    • The opportunity to create sustainable competitive advantages in an AI-driven market
    • How to strategically position your team for the AI-enhanced future

    Resources and links

    Abbas Marketing

    Limeslade

    Dowsocial Marketing

    Fyxer.ai - Meeting management and transcription tool

    NotebookLM - Document summarisation and podcast creation

    Crystal Knows - LinkedIn profile analysis tool

    Social Media Marketing podcast - AI marketing resources and tools

    MIT study on AI making people lazy

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.

    Voir plus Voir moins
    40 min
  • Why marketing funnels don't work for B2B and what to do instead
    Jul 11 2025

    Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.

    oh and here are the two LinkedIn posts that sparked this conversation:

    Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA

    Anna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA

    Resources and links

    Abbas Marketing

    Afand.co

    EsTeam.Pro

    April Dunford

    Alice Widger - Milk It Digital

    Katelyn Bourgoin

    Chris Walker

    Antonia Wade - Transforming the B2B Buyer Journey

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.

    Voir plus Voir moins
    38 min
  • Lessons learned from 5 years of podcasting
    Jul 4 2025

    In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd.

    Resources and links

    Abbas Marketing

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.

    Voir plus Voir moins
    7 min
  • Using spoken communication to build confidence and authority
    Jun 20 2025

    In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.

    He shares:

    How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects

    Ways to build client trust through storytelling

    What makes great architectural communicators stand out - It's not just brilliant design but being adaptable

    The need for structured preparation frameworks

    How to handle unknown questions confidently

    Ways to scale relationship management across a firm

    And much more.

    Resources and links

    Abbas Marketing

    Design Communication Training

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.

    Voir plus Voir moins
    35 min
  • Architecture and construction industry awards from three perspectives
    Jun 6 2025

    Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant.

    This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win.

    I share:

    • How to approach awards strategically
    • Ways to research and select the right awards
    • Tips on what makes award entries compelling
    • The importance of using accessible language
    • How to structure winning narratives and tell compelling stories
    • Ways to prepare for judging visits
    • What judges actually look for

    Resources and links

    Abbas Marketing

    RIBA Awards Judging Applications

    Architizer A+ Awards

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.

    Voir plus Voir moins
    19 min
  • How to bring 'boring' industries to life with Ayo Abbas and Michelle Garrett
    May 23 2025

    This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.

    We share:

    • How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.
    • Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.
    • Why we feel B2B marketing is way more rewarding than B2C
    • How to manage client expectations in technical PR
    • What effective content repurposing looks like in practice

    Resources and links

    Abbas Marketing

    Garrett Public Relations

    minimass

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.

    Voir plus Voir moins
    39 min
  • Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas
    May 9 2025

    In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.

    In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck.

    DOWNLOAD MY UKREiiF PREP CHECKLIST

    Resources and links

    Abbas Marketing

    UKREiiF

    Growth Ignition

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.

    Voir plus Voir moins
    25 min
  • Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas
    May 2 2025

    This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.

    In this episode, we have a look at:

    • Strategic planning tips to navigate an event with 13,000+ delegates
    • Tips on networking and how to build fruitful business relationships
    • New features and formats for 2025 at the show
    • Some of the must-see sessions

    DOWNLOAD MY UKREiiF PREP CHECKLIST

    Resources and links

    Abbas Marketing

    UKREiiF

    Growth Ignition

    About the show

    The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

    Ways you can support this show

    📲 Share about the show on socials

    🔗 Follow us on Apple or Spotify

    📝 Leave us a review on Apple or Spotify

    💬 Tell a friend about the show who you think will benefit.

    Voir plus Voir moins
    31 min